TVC
Essentials of a good TVC   Attention getting and relevant opening   Single mindedness   High product visibility   Clos...
Types of TVCs   Demonstration     Theentire TVC is a display designed to prove the     superiority of the product.   Pr...
   Product as a star     The ad focuses on the product. The product itself     acts in the ad.   Spokesperson     Sing...
   Storyline     Showing    a complete story in the ad, like a short      feature film.   Musical ad     Music  is the...
   Vignette     Uses more than one similar stories in one ad to     drive the message home e.g. Iodex   Animation     ...
   Stop action     Somewhere     between true animation and live     action. It is an animation technique to give life t...
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Tvc

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Tvc

  1. 1. TVC
  2. 2. Essentials of a good TVC Attention getting and relevant opening Single mindedness High product visibility Closing recap of the product, message, slogan Visual emphasis
  3. 3. Types of TVCs Demonstration  Theentire TVC is a display designed to prove the superiority of the product. Problem solution  Thestoryline says I have a big problem and I’m upset, enter the product, the problem is solved and I am ever grateful.
  4. 4.  Product as a star  The ad focuses on the product. The product itself acts in the ad. Spokesperson  Single camera focused on the spokesperson telling good things about the product.
  5. 5.  Storyline  Showing a complete story in the ad, like a short feature film. Musical ad  Music is the most important element that takes the ad story forward. Difficult to write a storyline for them , hence a concept is presented.
  6. 6.  Vignette  Uses more than one similar stories in one ad to drive the message home e.g. Iodex Animation  Handdrawn or computer generated video work. Maybe combined with live action shots e.g. Colgate Herbal
  7. 7.  Stop action  Somewhere between true animation and live action. It is an animation technique to give life to inanimate real-life objects.
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