Essentials of a good TVC Attention getting and relevant opening Single mindedness High product visibility Closing recap of the product, message, slogan Visual emphasis
Types of TVCs Demonstration Theentire TVC is a display designed to prove the superiority of the product. Problem solution Thestoryline says I have a big problem and I’m upset, enter the product, the problem is solved and I am ever grateful.
Product as a star The ad focuses on the product. The product itself acts in the ad. Spokesperson Single camera focused on the spokesperson telling good things about the product.
Storyline Showing a complete story in the ad, like a short feature film. Musical ad Music is the most important element that takes the ad story forward. Difficult to write a storyline for them , hence a concept is presented.
Vignette Uses more than one similar stories in one ad to drive the message home e.g. Iodex Animation Handdrawn or computer generated video work. Maybe combined with live action shots e.g. Colgate Herbal
Stop action Somewhere between true animation and live action. It is an animation technique to give life to inanimate real-life objects.
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