Your SlideShare is downloading. ×
0
Grp
Grp
Grp
Grp
Grp
Grp
Grp
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
502
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
30
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. GRP - contMedia Vehicle Target Rating No. of messagaes Total GRPs (ads)Aaj Kamran Khan Ke 12 4 48SaathAaj ka sawal 4.5 2 9Crossfire 6.7 3 20.1Total 77.1 Target Rating Point 2 systems used to measure TRPs 1. Diary system 2. People’s meters
  • 2. Reach• Reach is the percentage of target population that is exposed to an advertiser’s message at least once.
  • 3. Viewing homes/week for Aaj Kamran ke SaathHome Day 1 Day 2 Day 3 Day 4 Total Viewers1 TV - TV TV 32 TV - - TV 23 - TV - - 14 - TV TV TV 35 - - - - 06 - - - TV 17 TV TV TV - 38 TV - TV - 29 - TV TV - 210 - - - - 0Viewing/week 4 4 5 4 17 Reach After 4 days – 80%
  • 4. Frequency• Rate of exposure is called frequency.• Reach is single exposure• Frequency estimates the number of times the exposure is expected to happen.
  • 5. Average Frequency• Based on GRP and estimated reach• Average frequency = GRP/ Reach(%)• An ad has a GRP of 150, reach (%) is 30% – Average Frequency = 150/30 = 5
  • 6. Cost efficiency• Measuring target audience size against the cost of that audience is called efficiency or CPM (Cost per thousand) and CPR (Cost per rating point)• CPM – used to measure one media vehicle against a similar media vehicle e.g. one magazine against another magazine• CPR – Comparing media vehicles based on their ratings
  • 7. • CPM = Cost of message unit / Gross impressions * 1000e.g. CPM = 50,000/60,000 *1000 = 833.33• CPR = Cost of message unit / Ratinge.g. 70,000/15 = 4666.66

×