ADVERTISING IKey issues in advertising
6 ISSUES IN ADVERTISING   Puffery   Taste and advertising   Stereotyping   Children’s advertising   Advertising contr...
PUFFERY
PUFFERY Advertising or other sales representations, which praise the item to be sold with subjective opinions, superlative...
TASTE AND ADVERTISING
TASTE AND ADVERTISING Everyone has different standards of good taste or bas taste. Talking about advertising, anything tha...
STEREOTYPING
STEREOTYPING A stereotype is a popular belief about specific types of individuals. Two types of stereotyping is typical in...
RACISM A belief or doctrine that inherent differences among the various human races determine cultural or individual achie...
HOW RACISM APPEARED IN ADS
A BLACK SERVER
BLACKS WORSHIPPING THE WHITE
MAKING FUN OF FACIAL FEATURES
MAKING FUN OF NATIONS
TEXT FROM THE PREVIOUS AD Pakistanis love cricket and they love making money. Sometimes they combine the two with a good o...
MAKING FUN OF RELIGION/ TRADITIONS
SEXISM Sexism, also known as gender discrimination or sex discrimination, is the application of the belief that there are ...
HOW SEXISM APPEARED IN ADS
An ad from 2005                  Imagine a World Without Her                  What would you do? How would                ...
CHILDREN’S ADVERTISING
ADVERTISING TO CHILDREN   Two views       Since children are incapable of making decisions by        evaluating the mess...
CHILDREN’S TELEVISION ADVERTISINGPRACTICE ACT – 1990 (USA)   Not more than 10.5 min/hour of advertisements will    be dis...
ADVERTISING CONTROVERSIALPRODUCTS
CONTROVERSIAL PRODUCTS   Tobacco   Alcohol   Prescription Drugs
SUBLIMINAL MESSAGES
SUBLIMINAL MESSAGES Promotional messages the recipient is not aware of, such as those played at very low volume or flashed...
Advertising i   issues in advertising
Advertising i   issues in advertising
Advertising i   issues in advertising
Advertising i   issues in advertising
Advertising i   issues in advertising
Advertising i   issues in advertising
Advertising i   issues in advertising
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Advertising i issues in advertising

  1. 1. ADVERTISING IKey issues in advertising
  2. 2. 6 ISSUES IN ADVERTISING Puffery Taste and advertising Stereotyping Children’s advertising Advertising controversial products Subliminal advertising
  3. 3. PUFFERY
  4. 4. PUFFERY Advertising or other sales representations, which praise the item to be sold with subjective opinions, superlatives, or exaggerations, vaguely and generally stating no specific acts.
  5. 5. TASTE AND ADVERTISING
  6. 6. TASTE AND ADVERTISING Everyone has different standards of good taste or bas taste. Talking about advertising, anything that leaves majority of the people uncomfortable falls under bad taste advertising
  7. 7. STEREOTYPING
  8. 8. STEREOTYPING A stereotype is a popular belief about specific types of individuals. Two types of stereotyping is typical in advertisement Racism Sexism
  9. 9. RACISM A belief or doctrine that inherent differences among the various human races determine cultural or individual achievement, usually involving the idea that ones own race is superior and has the right to rule others.
  10. 10. HOW RACISM APPEARED IN ADS
  11. 11. A BLACK SERVER
  12. 12. BLACKS WORSHIPPING THE WHITE
  13. 13. MAKING FUN OF FACIAL FEATURES
  14. 14. MAKING FUN OF NATIONS
  15. 15. TEXT FROM THE PREVIOUS AD Pakistanis love cricket and they love making money. Sometimes they combine the two with a good old Pakistani Match Fix so that the Black Caps get to win a game and the Pakistanis get a big cheque from the TAB Its a win-win all round and we here at Moa love the business principles behind it, which is why were offering a Pakistani Backhander of our own. So for every 10 cases of Moa ordered, the contact person who does the ordering, thats you, gets 10 per cent of the match fee - a free case of Moa beer for themselves that we dont tell anyone about. Is this ethical? No. Is it Pakistani? Yes! But best of all no ones going to really care because all of a sudden there is Moa in the fridge instead of that frizzy lolly water from Otahuhu or East Tamaki. Daryl Tuffey. Genuine all-rounder for Moa Beer (Daryl Tuffeys endorsing signature)
  16. 16. MAKING FUN OF RELIGION/ TRADITIONS
  17. 17. SEXISM Sexism, also known as gender discrimination or sex discrimination, is the application of the belief that there are characteristics implicit to ones gender that indirectly affect ones abilities in unrelated areas. It is a form of discrimination or devaluation based on a persons sex, with such attitudes being based on beliefs in traditional stereotypes of gender roles. The term sexism is most often used in relation with discrimination against women
  18. 18. HOW SEXISM APPEARED IN ADS
  19. 19. An ad from 2005 Imagine a World Without Her What would you do? How would you manage? Caring for a child or elderly parent, cleaning the house, driving the kids to soccer practice, cooking meals. A recent study concluded that the value of the things she does can be as much as $43, 461 per year, not including overtime . . .
  20. 20. CHILDREN’S ADVERTISING
  21. 21. ADVERTISING TO CHILDREN Two views  Since children are incapable of making decisions by evaluating the messages addressed to them, advertisements should not be directed towards them.  There are other self-regulatory mechanisms present in the society and it is parents’ or guardians’ responsibility to restrict advertising to children by moderating their media consumption.
  22. 22. CHILDREN’S TELEVISION ADVERTISINGPRACTICE ACT – 1990 (USA) Not more than 10.5 min/hour of advertisements will be displayed during children’s weekend television programming, and 12 min/hour during weekday programs. Commercial will be distinct from programs, and program characters will be barred from promoting products.
  23. 23. ADVERTISING CONTROVERSIALPRODUCTS
  24. 24. CONTROVERSIAL PRODUCTS Tobacco Alcohol Prescription Drugs
  25. 25. SUBLIMINAL MESSAGES
  26. 26. SUBLIMINAL MESSAGES Promotional messages the recipient is not aware of, such as those played at very low volume or flashed on a screen for less than a second, or hidden in the text. Its effectiveness is not supported by scientific evidence, and its use is considered a deceptive business practice in some jurisdictions.
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