Advanced PR and Event Management Preparing a speech
Prepare• Who – the speaker and the audience• What – The topic• Where – Setting/ Location of speech , a formal setting demands a formal speech, an informal setting demands an informal speech• Why – Reason the speech is being delivered
Interviewing• Interview the speaker beforehand. Try to know him, observe him. Get to know his stance on the topic, his ideas, etc.• Discuss the object i.e. the purpose of the speech with the speaker. What does the speaker expect the audience to do after the speech. What does the speaker think should be the main points.
Researching• Read about the subject thoroughly before writing the speech. It means gong through all the available material, news, articles etc. Also go through previous speeches by the speaker to know his style.• Think on the topic. Get other experts point of view on the subject.
Organization and writing• Grab the audience with the introduction, and hold their interest. You may want to try a little humor. Tell the audience the purpose of the speech. Make it easy for the audience to grasp the point. Conclude by telling the audience what to do regarding the subject.