Advanced pr ispr

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Advanced pr ispr

  1. 1. Advanced PR ISPR process
  2. 2. • ISPR process to identify the audience
  3. 3. • Identify Who is your audience? Internal or external? Latent, Aware or Active?
  4. 4. • Segment Make segments within your audience. Which people are relevant, how relevant? What is their relationship with the organization? What kind of channels or medium can be used to reached them?
  5. 5. • Profile your audience Know your audience. Their demographics, psychographics. What are there attitudes and behaviors? Their knowledge about the issue? Ask them what they know and need to know, like to do, will do etc. for the issue.
  6. 6. • Rank the audience Determine the importance of various segments you have identified in the audience. This can be determined on two factors – 1. The need to reach, 2. The ability to reach. This helps you identify where to put maximum influence. Rate the audience on a scale of 1 to 5, 1 being most important, 5 least important (or vice versa)

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