Event Management      WEEK 1
What is an event “Something that happens or an occurrence, a significant occurrence or happening, a social gathering or a...
Other definitions “Occurrences designed to communicate particular messages to target audiences” – Philip Kotler “Events ...
Comprehensively An event is a live-multimedia package carried out with a preconceived concept, customized or modified to ...
Objectives Leisure events Cultural events Organizational events Personal events
Leisure event These events are solely arranged for fun and recreation, e.g. a party, a sports competition, a fair. Leisu...
Cultural Events Cultural events are focused on bringing out a cultural heritage or happening. The “Sindh Festival” arrang...
Organizational Events These are events that tend to be well organized and  have implications and interests that are  comm...
Personal Events These are generally events that are held on a very personal level, for family and friends etc. These are...
Characteristics of Events To be remembered and cherished, an event should have the following qualities. Uniqueness Intan...
Types of Corporate Events Events linked to product launch Company market entry Brand extension Dealer Conference Anni...
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1. event management intro

  1. 1. Event Management WEEK 1
  2. 2. What is an event “Something that happens or an occurrence, a significant occurrence or happening, a social gathering or activity”. Today it is all three together
  3. 3. Other definitions “Occurrences designed to communicate particular messages to target audiences” – Philip Kotler “Events are an additional media whereby two-way (or active) communication is possible.” – Sures Pilaji “Events are something noteworthy which happens according to a set plan involving networking of a multimedia package, thereby achieving the clients objectives and justifying their need for associating with events.” – Deepak Gattani
  4. 4. Comprehensively An event is a live-multimedia package carried out with a preconceived concept, customized or modified to achieve the client’s objectives of reaching out and suitably influencing the sharply defined, specially gathered target audience by providing a complete sensual experience and an avenue for two-way interaction.
  5. 5. Objectives Leisure events Cultural events Organizational events Personal events
  6. 6. Leisure event These events are solely arranged for fun and recreation, e.g. a party, a sports competition, a fair. Leisure events are held to involve the person taking part in the event without actually expecting an immediate result. Real life examples include Eid Milan parties at schools and offices , birthday parties etc.
  7. 7. Cultural Events Cultural events are focused on bringing out a cultural heritage or happening. The “Sindh Festival” arranged at “Park Towers”
  8. 8. Organizational Events These are events that tend to be well organized and have implications and interests that are commercial, political, sales driven etc. events of this nature are generally with a specific agenda. It is generally informative or sales driven or has some commercial value in tangible or intangible terms. E.g. Dawn Lifestyles, ITCN Asia, Karachi International Book Fair
  9. 9. Personal Events These are generally events that are held on a very personal level, for family and friends etc. These are generally by invitation. Weddings, Valima receptions, birthday parties, etc, are examples of Personal events.
  10. 10. Characteristics of Events To be remembered and cherished, an event should have the following qualities. Uniqueness Intangibility Rituals Personal interactions Time scale
  11. 11. Types of Corporate Events Events linked to product launch Company market entry Brand extension Dealer Conference Anniversary celebrations
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