10 awesome reasons for email marketing
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10 awesome reasons for email marketing

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Why is Email the Superhero when it comes to digital marketing channels?

Why is Email the Superhero when it comes to digital marketing channels?

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10 awesome reasons for email marketing 10 awesome reasons for email marketing Presentation Transcript

  • Digital Marketing channels that are make a difference to your business
    10 Awesome Reasons for Email Marketing
  • Match Maker
    =
    Channels
    Your Customer
    Your Brand
  • How to Reach
    Your Customer
    Your Brand
    View slide
  • How to Reach
    TV
    Your Customer
    Your Brand
    View slide
  • Print
    How to Reach
    TV
    Your Customer
    Your Brand
  • Print
    Radio
    How to Reach
    TV
    Your Customer
    Your Brand
  • Print
    Radio
    How to Reach
    Direct Mail
    TV
    Your Customer
    Your Brand
  • Print
    Radio
    How to Reach
    INTERNET
    Direct Mail
    TV
    Your Customer
    Your Brand
  • Print
    Social Media
    Radio
    How to Reach
    INTERNET
    Direct Mail
    TV
    Your Customer
    Your Brand
  • Print
    Social Media
    Radio
    How to Reach
    INTERNET
    Direct Mail
    TV
    EVERYTHING ON MOBILE
    Your Customer
    Your Brand
  • Print
    Social Media
    Radio
    How to Reach
    So what’s the problem?
    INTERNET
    Direct Mail
    TV
    EVERYTHING ON MOBILE
    Your Customer
    Your Brand
  • In a Complex Market…
  • What’s Best For Me?
    Psst…
    INBOUND MARKETING
    Engagement!
    Content is king!
    PULL not PUSH!
    NEWS WORTHY
  • How Do I Manage Costs Vs Efforts
    Efforts
    Costs
  • When In Doubt, KISS….
    KEEP
    IT
    SIMPLE
    STUPID
  • 1. Talk Direct
    2. Save Costs
    3. Save Efforts
  • Kiss…Email Marketing.Email?Seriously?
  • Isn’t Email,
    Old?
    Full of SPAM?
    Dead?
    Everyone’s on FB! Right?
  • NO.
    TV did not kill Radio.
    Internet has not killed Print.
    Social Media has not killed Email.
  • They Are AllEvolving Together
    Shop!
    Tweet!
    SMS Confirmation of delivery!
    Read blog!
    GPS Location! Shop!
    FB Like!
    Email on Mobile!
  • So Why Email?
  • Internet Users ~ 71 Mn
    Active Users ~ 51 Mn
    Use Search / SoMe =~89%
    Use Email = ~40Mn (77%)
    Average Time Spent on Email = 90 Mins
    India Data: Comscore Jan 2011
  • Email & Search generate “greatest influence on consumers' online buying behavior”.Social Media builds awareness.
    -Forrester March 2011 Study
    http://www.gsicommerce.com/purchasepath/
  • Forrester Study of Ecommerce Transactions
    http://www.gsicommerce.com/purchasepath/
  • B2B - Email Very Effective
    Marketing Profs http://bit.ly/lkQOJ5
  • What Does Email Achieve…
  • Our Own Experience
  • Our Own Experience
  • Digital Marketing Heroes…
  • …Are All Channels Working Together
    Reach
  • …Are All Channels Working Together
    Target
    Reach
  • …Are All Channels Working Together
    Target
    Reach
    Awareness
  • …Are All Channels Working Together
    Relationship
    Target
    Reach
    Awareness
  • But Is Email the Superhero?
  • 10 Awesome Reasons Why Email Is Unique
    1. Talk Direct
    2. Save Efforts
    3. Save Costs
  • 1. Most Important Address on the Internet is…
    1. Talk Direct
  • 2. Most Easy to Create and Send….
    2. Save Efforts
  • 3. Does not cost the Moon...
    3. Low Costs
  • 4. Instant Reports
    Who Clicked…
    & did what on website…
  • 5. Segmentation & Targeting
  • 5. Segmentation & Targeting
  • 6. Not Timeline Specific
  • 6. Not Timeline Specific
  • 7. Builds Brand Equity
  • 8. Builds Dialog & Engagement
  • 9. Email Is Trusted
    Large corporate clients & SMEs
  • 10. Has direct Impact on Sales
    Email
    Your Customer
    Your Brand
  • Help! How do I Start Email Marketing?
    http://www.juvlon.com/start
  • There is HelpOn website….
    Improving your Email design
    Improving your email content
    Reporting and analysis
  • Best Practices… Read Online
  • Contact Us
    sales@juvlon.com
    +91.20.4141.7003
    Pune (Corporate Office)
    First floor, Swastik House
    39/D Gultekdi, J.N. Marg
    Pune 411 037
    Maharashtra INDIA