Nowadays, blogs have become very influential components of the Internet, and their importance is growing rapidly in all fields of life. Business is also not an exception. Blogs play very important role in business. Some companies use blog like a marketing strategy. For others it is a part of company’s culture.
Kodak conducts itself according to six corporate values:
Respect for the Dignity of the Individual
The Company can’t operate effectively unless each of the members is able to treat everyone else with appropriate respect. This value is at the heart of their culture and helps them focus on many important issues.
Each of the members of the Company must earn the credibility with others inside and outside the company. Certainly, the company as a whole must strive for the highest credibility with all its external publics.
Today's Kodak is known not only for photography, but also for images used in a variety of leisure, commercial, entertainment and scientific applications. Its reach increasingly involves the use of technology to combine images and information - creating the potential to profoundly change how people and businesses communicate.