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  • 1. AbstractCommunication with students on campuses of higher education continuesto drastically change. The social media phenomenon sweeping across theworld creates a picturesque environment for the technologically savvystudent, but often an intimidating outlook for administrators and faculty.While some higher education professionals embrace this opportunity toengage students through a new outlet, others struggle to adapt to new demands of the constantly connected, digital college student. Understanding social media and preferences of today’s college student are inherent to identifying the best practices to encourage student engagement and foster student development on college campuses.
  • 2. Keywords
  • 3. Social Media – What Is It?The prevalent terms used to describe social media include: information sharing,electronic communication, and social interaction. Visit the World Wide Web, conducta search on social media and a multitude of definitions are presented. Interactivedialogue within the crossroads of web-based and mobile technologies classify socialmedia’s true description. A relatively inexpensive outlet, social media provides adynamic blend of technology and social interaction as well as accessibility toindividuals of all backgrounds, educational status, and socioeconomic background.Social media, in the beginning, was used as a means for individuals to communicateon personal interest and stay connected with friends, family, and co-horts. Now information is disseminated through these avenues to educate, inform, survey, assemble, and protest everything from classroom curriculum, family updates, to breaking news. It is no longer necessary to watch the 5:30 news broadcast to get up-to-date on community and national headlines. Nor is it necessary to pick up a phone and call to confirm a dinner reservation, a date, or communicate with professors or a fellow student. Social media takes communicating to an entirely new dimension.
  • 4. Social Media เพื่อการเรียน การสอน Facebook  Twitter  Youtube 
  • 5. Students – How They Communicate, What They Expect Students walking about today’s campus of higher education are different from students of twenty, or even ten, years ago. Incredible technological advances have emerged in their lifetimes and have become everyday conveniences. Prensky (2001) refers to these students as “Digital Natives,” who grew up with computers in the home, had constant access to the Internet, and had cell phones that were not attached to chargers in bags that had to be left in their personal vehicles and were small enough to carry in their pockets. These students are more digitally connected than previous generations.
  • 6. ConclusionAccording to Eric Stoller (2011), “a prevalent theme for 2011 is how highereducation can capitalize on social media as a way to create relationships,student retention, and engagement” (para. 5). To communicate effectivelywith students, higher education professionals must embrace new technologies,explore opportunities to implement a social media presence, and mostimportantly develop a plan that constantly re-evaluates trends and adapts tothe changing needs of students. Facebook, Twitter, and YouTube are the preferred social media outlets for socializing and networking. Current research shows students are online, engaged, and desire to be connected to their campus. They are listening, but choosing the appropriate message and outlet depends on the commitment to success.