Social Media Case Study: TEDx Jaipur 2013

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Case Study on Social Media Promotion of TEDx Jaipur 2013 executed by Mercury Digital Marketing

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Social Media Case Study: TEDx Jaipur 2013

  1. 1. Social Media Campaign For TEDx Jaipur - 2013
  2. 2. And The Countdown Begins...
  3. 3. This Unique Timeline Cover concept created a lot of Buzz in the Last Ten Days Before the Event
  4. 4. Flashback...
  5. 5. Objective:  To spread the awareness about event
  6. 6. Focus:   Registrations To target people interested in TED Conference in specific locations of North India.
  7. 7. Challenges During Campaign:      Changes in Dates and Venue Non Confirmation About Speakers Mindset of Expecting Celebrity Speakers Limited no. of Twitter users in Jaipur Changes in Facebook Post Promotion Guidlines
  8. 8. Content Strategy:  The campaign was planned around 4 Major Action Points: - Event Teaser (curtain raiser) - Generate Momentum and engage people - Stress on Registration - Speaker-based promotion
  9. 9. How It Started
  10. 10. Event Teasers
  11. 11. How Date And Venue Was Announced  This post was promoted and was seen by 11,461 people, at that moment page likes were 2500.
  12. 12. Generate Momentum and Engage People
  13. 13. Last Year's TEDx Jaipur Video Shared and Promoted. Total views in last one year were 776 on Youtube and in just 30 Days views reached to 1110.
  14. 14. Stress on Registrations
  15. 15. Through Ads
  16. 16. In Descriptions  After certain time, when event date was near, we mentioned registration details on every post.
  17. 17. Through Posts
  18. 18. Through Posts
  19. 19. Change of Venue!!!
  20. 20. This post was promoted and was seen by 3,453 people.
  21. 21. Speaker Based Promotion
  22. 22. This post was seen by 6,339 people
  23. 23. This post was seen by 7,375 people
  24. 24. Achievements
  25. 25. 'Talking About This' Graph Highest 'Talking About This' was 2,023 People in the last week before event.
  26. 26. Fan Growth (Likes) Graph Highest Fan Growth in a single day was 359 Likes on 8, February 2013.
  27. 27. Reach Graph Highest 'Reach' was 299,287 People in the last week before event.
  28. 28. Sale of Tickets - It was very clear that facebook was the only medium of communication upto 1 February 2013 and a good no. of tickets got sold in that period. - On an estimate arround 35 % of event attendees got aware about the event only through facebook. - 9X Return on Investment
  29. 29. Thank You Please write your suggestions to: social@mercurydesign.in or visit www.social-media.mercurydesign.in

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