To spread the awareness about event
To target people interested in TED Conference in
specific locations of North India.
Challenges During Campaign:
Changes in Dates and Venue
Non Confirmation About Speakers
Mindset of Expecting Celebrity Speakers
Limited no. of Twitter users in Jaipur
Changes in Facebook Post Promotion Guidlines
The campaign was planned around 4 Major Action
- Event Teaser (curtain raiser)
- Generate Momentum and engage people
- Stress on Registration
- Speaker-based promotion
'Talking About This' Graph
Highest 'Talking About This' was 2,023 People in
the last week before event.
Fan Growth (Likes) Graph
Highest Fan Growth in a single day was 359 Likes
on 8, February 2013.
Highest 'Reach' was 299,287 People in the last
week before event.
Sale of Tickets
- It was very clear that facebook was the only medium
of communication upto 1 February 2013 and a good
no. of tickets got sold in that period.
- On an estimate arround 35 % of event attendees got
aware about the event only through facebook.
- 9X Return on Investment
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