Mba9기 6일차 송동현2

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Mba9기 6일차 송동현2

  1. 1. Social Media Crisis Communication Management 2013.10.14 Presented by Strategy Salad www.strategysalad.com Social Media ? Entire Contents © 2013 Strategy Salad. All rights reserved 2
  2. 2. Entire Contents © 2013 Strategy Salad. All rights reserved 4
  3. 3. [5] 2 7 3 6 4 [6] 5
  4. 4. : [7] [8] :
  5. 5. [9] Entire Contents © 2013 Strategy Salad. All rights reserved 10
  6. 6. CHAOS Entire Contents © 2013 Strategy Salad. All rights reserved 11
  7. 7. Entire Contents © 2013 Strategy Salad. All rights reserved 13 14 [14]
  8. 8. Social Media Crisis? Social Media Crisis? Communication Crisis! Entire Contents © 2013 Strategy Salad. All rights reserved 16 Communication Management!!
  9. 9. 3 Key Factor of Crisis Management on Social Media Monitoring Vehicle Message Channel or Platform Entire Contents © 2013 Strategy Salad. All rights reserved 17 3 Key Factor of Crisis Management on Social Media l Media d Monitoring Vehicle Message Channel or Platform Entire Contents © 2013 Strategy Salad. All rights reserved 18
  10. 10. Entire Contents © 2013 Strategy Salad. All rights reserved 19 CHANCE & CRISIS Real-Time Speaking ≤ Writing + Reading Entire Contents © 2013 Strategy Salad. All rights reserved 20
  11. 11. Entire Contents © 2013 Strategy Salad. All rights reserved 21 Entire Contents © 2013 Strategy Salad. All rights reserved 22
  12. 12. Entire Contents © 2013 Strategy Salad. All rights reserved 23 Entire Contents © 2013 Strategy Salad. All rights reserved 24
  13. 13. Entire Contents © 2013 Strategy Salad. All rights reserved 25 Entire Contents © 2013 Strategy Salad. All rights reserved 26
  14. 14. Entire Contents © 2013 Strategy Salad. All rights reserved 27 Entire Contents © 2013 Strategy Salad. All rights reserved 28
  15. 15. Entire Contents © 2013 Strategy Salad. All rights reserved 30
  16. 16. Entire Contents © 2013 Strategy Salad. All rights reserved 31 BACKBONE Entire Contents © 2013 Strategy Salad. All rights reserved 32
  17. 17. Entire Contents © 2013 Strategy Salad. All rights reserved 33 Entire Contents © 2013 Strategy Salad. All rights reserved 34
  18. 18. , . " " " " " " " . " , " " " " , " " Entire Contents © 2013 Strategy Salad. All rights reserved 35 Entire Contents © 2013 Strategy Salad. All rights reserved 36 .
  19. 19. Entire Contents © 2013 Strategy Salad. All rights reserved 37 Entire Contents © 2013 Strategy Salad. All rights reserved 38
  20. 20. Entire Contents © 2013 Strategy Salad. All rights reserved 39 40 Entire Contents © 2013 Strategy Salad. All rights reserved
  21. 21. Entire Contents © 2013 Strategy Salad. All rights reserved 41 Entire Contents © 2013 Strategy Salad. All rights reserved 42
  22. 22. Entire Contents © 2013 Strategy Salad. All rights reserved 43 Entire Contents © 2013 Strategy Salad. All rights reserved 44
  23. 23. Entire Contents © 2013 Strategy Salad. All rights reserved 45 Entire Contents © 2013 Strategy Salad. All rights reserved 46
  24. 24. Entire Contents © 2013 Strategy Salad. All rights reserved 47 Entire Contents © 2013 Strategy Salad. All rights reserved 48
  25. 25. Entire Contents © 2013 Strategy Salad. All rights reserved 49 Entire Contents © 2013 Strategy Salad. All rights reserved 50
  26. 26. Entire Contents © 2013 Strategy Salad. All rights reserved 51 Entire Contents © 2013 Strategy Salad. All rights reserved 52
  27. 27. Entire Contents © 2013 Strategy Salad. All rights reserved 53 Entire Contents © 2013 Strategy Salad. All rights reserved 54
  28. 28. Entire Contents © 2013 Strategy Salad. All rights reserved 55 Entire Contents © 2013 Strategy Salad. All rights reserved 56
  29. 29. Entire Contents © 2013 Strategy Salad. All rights reserved 57 Entire Contents © 2013 Strategy Salad. All rights reserved 58
  30. 30. Entire Contents © 2013 Strategy Salad. All rights reserved 59 Do’s Entire Contents © 2013 Strategy Salad. All rights reserved 60
  31. 31. Entire Contents © 2013 Strategy Salad. All rights reserved 61 Entire Contents © 2013 Strategy Salad. All rights reserved 62
  32. 32. Entire Contents © 2013 Strategy Salad. All rights reserved 63 Don’ts Entire Contents © 2013 Strategy Salad. All rights reserved 64
  33. 33. Entire Contents © 2013 Strategy Salad. All rights reserved 65 Entire Contents © 2013 Strategy Salad. All rights reserved 66
  34. 34. Entire Contents © 2013 Strategy Salad. All rights reserved 67 Q&A Entire Contents © 2013 Strategy Salad. All rights reserved 68

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