Presentación of 24symbols at the London Book Fair's BISG conference in 2015 about how we use the EDItX sales reporting standard.

1. REINVENT READING

2. Scaling and
EDItX
Next stepsIntro

3. Intro

4. Strategy
A service to read and discover digital books that works
on any device
reading discovery any device mobile

5. Strategy
YOUR LIBRARY HERE

6. YOUR LIBRARY HERE
Strategy

7. Product

8. DISCOVER
Product

9. ORGANIZE
Product

10. SHARE
Product

11. Scaling and
EDItX

12. ePUB Upload Process
Dropbox
FTP
(aggregators,
publishers)
ONIX
24s editor
ePUBs
ePUBs
ePUBs Content
• ePub standardization
• Metadata management
• Image resizing
• Categorization (if
available in metadata)
• Tag cloud
• Author metadata
• International Pricing
• Geoconstraints
• QA
• Manual
categorization
when required
• Profile pages
• ePUB content
encryption and split

19. 24s or White Label
MOBILE CARRIERS
Business Model · Go-To Market
24symbols.com
D2C

20. Scaling · International Pipeline
10
Projects
@justohidalgo
Ongoing
Italy (carrier)
US (carrier)
Brazil
LATAM (others)
internet.org (40-50 countries)
Deployed (10)
Spain (2011)
Mexico (2013)
Russia (2014, Beeline)
Guatemala (2014, Tigo)
Colombia (2014, Tigo)
Argentina (2014, Personal)
Colombia (2015, internet.org)
Guatemala (2015, internet.org)
Germany (2015, carrier)
Spain (2015, carrier)

21. Publishers and distributors spread over Europe and America
… continuous negotiations to increase the catalogue further.
2000+
PUBLISHERS
6
LANGUAGES
200,000+
BOOKS
Scaling · Publishing Content

22. * Edition languages
* Multi pricing (service
and editions)
* Same edition from
multiple sources
* Author/publisher
profiles in different
languages
* VAT and taxation
laws
* Sales report formats
for publishers
Img source: https://www.flickr.com/photos/racchio/4018109868

27. Scaling · Current Status
•2 major aggregators using it in US and Germany
•Minor changes required, custom code for each of them
•Others mentioned interest in deployment during 2015
•We hope to switch about 50% of our sales reports to
EDItX during 2015

28. Next steps

29. Growth · Current Status...
1M
Users
10
Projects
2000
Publishers
200,000+
Books

30. Growth · Next Steps
100K’s
Paying
subscribers
Germany, USA,
UK, Brazil, ...
Key Countries
2015
Bestselling
Key Publishers
Millions
Books

31. •Automatic reporting and payment
• Automatic reporting: deployed last week
• Currently, we have to use a few different sales
report formats. Would love to use just ONE!!!
Img source: https://www.flickr.com/photos/juhansonin/5135576565
EDItX · Next Steps

32. •Subscription services
• Usage of EDItX focused on “sales”
• What’s a “sale” in a subscription service?
• Glossary/term definition should be updated for
existing and upcoming business models
• How does this affect taxation among publishers,
retailers and users?
EDItX · Next Steps

33. •Could EDItX be useful for BI?
• We store everything in secure databases => apply
Data Science / BI from there
• But if EDItX-based BI solutions appear... (http://
www.bic.org.uk/files/pdfs/110830%20dsr
%20guidelines%20final%20rev.pdf)
Img source: https://www.flickr.com/photos/wonderlane/8228954110
EDItX · Next Steps

34. Business
Consolidation of carrier projects
Scaling in D2C
Increasing revenue in B2B
Markets and Content
UK, France, Germany, Italy, Spain, Mexico, Brazil, US
Product
Devices, ebook formats
Users as Digital Librarians
Education-related capabilities
Goal for 2015: Worldwide Leader in eBook Subscription Services

35. Justo Hidalgo
Co-founder, Business Development
jhidalgo@24symbols.com
@justohidalgo
www.24symbols.com
Thank you