For today’s communication professional, there’s little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences.
This presentation will show you tips, tricks and best practice for building SMPRs, and why they are so critical to your overall communication strategy:
- Understand the interactivity and engagement within an SMPR
- Write for search engines like Google and real people
- Craft the perfect headline and SEO-friendly content
- Master your keyword strategy
- Make your online and offline efforts work hand-in-hand
- Use links to your advantage – hyperlinks and inbound links
- Understand the power of RSS to drive visibility of your news
- Use your existing digital assets to engage audiences and tell a more robust story
- Track your release’s performance and attribute ROI to your communication outreach
Clipping is a handy way to collect important slides you want to go back to later.