Justmeans power point


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Justmeans power point

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Justmeans power point

  1. 1. Tara Flynn Cydnee Yamamoto
  2. 2. Objective & Theory <ul><li>Create opportunities for donors to connect directly with beneficiaries. </li></ul><ul><li>That direct, personal connection will increase the donor’s desire for information about the organization as well as provide first-hand feedback on the impact of their contribution. </li></ul>
  3. 3. Some ideas <ul><li>Internet browser search tool </li></ul><ul><li>Summary table of all independent party information </li></ul><ul><li>Modern-day pen pals </li></ul><ul><li>Insight trips </li></ul><ul><li>Virtual face-to-face communication </li></ul>
  4. 4. Internet browser search tool <ul><li>Create an algorithm that results in a ranked list of the best organizations based on criteria entered </li></ul><ul><li>Typing in “education, young women, Africa” results in a list of relevant organizations, with the best performers at the top of the list </li></ul>GOALS / PROS CHALLENGES <ul><li>Make the best easy to find </li></ul><ul><li>Reliability not ensured </li></ul><ul><li>Paid search results may alter ranking </li></ul><ul><li>Long-term maintainability not ensured </li></ul>
  5. 5. Summary table <ul><li>Standardized, simple summary table for all organizations to incorporate into the home page of their website </li></ul><ul><li>Launching point for all external information about the organization </li></ul><ul><li>Brings together all the information available on the organization </li></ul>GOALS / PROS CHALLENGES <ul><li>Easy for organizations to create and implement </li></ul><ul><li>Easy for donors to learn more </li></ul><ul><li>May work best only if all or most organizations implement </li></ul><ul><li>Information may not be current </li></ul><ul><li>Donors still have to seek information </li></ul>More information on Doctors Without Borders Charity Navigator GuideStar GiveWell insideGOOD Foundation Center
  6. 6. Modern-day pen pals <ul><li>Akin to communication exchanged through Feed the Children’s “Sponsor a Child” program </li></ul><ul><li>Create an internet-based platform where donors can communicate directly with beneficiaries via secure email and/or text message </li></ul>GOALS / PROS CHALLENGES <ul><li>Direct communication between donor and beneficiary </li></ul><ul><li>Maintaining the security of all users, including the possibility of direct solicitations </li></ul><ul><ul><li>May be mitigated by a platform which is monitored </li></ul></ul>
  7. 7. Insight trips <ul><li>Coordinate “insight trips” for donors to visit beneficiaries </li></ul><ul><li>Use local agents to organize logistics and execute the tour </li></ul><ul><li>Travel in high-end RVs </li></ul><ul><ul><li>Safe, sanitary, all-inclusive </li></ul></ul><ul><li>Example: As an extension to a Tanzanian safari holiday </li></ul>GOALS / PROS CHALLENGES <ul><li>Relatively safe and easy for the “insight tourist” </li></ul><ul><li>Leverages local knowledge and network </li></ul><ul><li>First-hand experience of impact </li></ul><ul><li>Only available to those who can afford the travel </li></ul>
  8. 8. USO: Virtual face-to-face <ul><li>U tilizing existing technology </li></ul><ul><ul><li>Even rural areas of developing nations have access to internet and mobile phones </li></ul></ul><ul><ul><ul><li>Internet kiosks </li></ul></ul></ul><ul><ul><ul><li>Pay-per-use mobile phones </li></ul></ul></ul><ul><li>S imply saying thank you </li></ul><ul><ul><li>A personalized note of thanks can initiate a meaningful connection </li></ul></ul><ul><li>O pportunity to engage directly </li></ul><ul><ul><li>Virtual face-to-face connection will increase the donor’s desire for information </li></ul></ul>“ USO” is Swahili for “face”
  9. 9. USO: Virtual face-to-face <ul><li>Donors give to charitable organization based on existing personal motivations </li></ul><ul><li>Charitable organization facilitates the sending of a thank you note by an end beneficiary </li></ul><ul><ul><li>In note, end beneficiary explains how they were helped by the organization and requests an opportunity to communicate further through available technology platforms </li></ul></ul><ul><li>Connection made through Facebook, Skype, email, or text message </li></ul>
  10. 10. USO: Engaging donors GOALS / PROS CHALLENGES <ul><li>Direct communication between donor and end beneficiary to understand the person behind either end </li></ul><ul><li>Engage donor to appreciate the impact of their donation </li></ul><ul><li>Some oversight required to mitigate risk of direct solicitations for money and to maintain privacy and safety of all parties </li></ul>
  11. 11. Beyond USO <ul><li>All other ideas are complementary </li></ul>