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Justmeans power point Justmeans power point Presentation Transcript

  • STAR Giving
    Standing Together to Achieve Results
    Jenna Algie | Leanne Gluck | Erika Braunginn
  • Transforming Donors into Social Investors
    5
    4
    3
    2
    7
    6
    Light Up the Globe
    • A Web 2.0 platform that provides investors with the ability to collaborate with other investors to invest in projects across the globe
    1
    Foursquare Donor Badges
    • Partner with Foursquare to offer a “badge” system that awards participants for investing in projects and organizations that generate the greatest social benefit
    Social Bank
    • An exchange system that provides points to donors for monetary giving as well as volunteer time, which can be used to provide recognition and awards for social change
    3
    Virtual Social Currency
    • Non-profit organizations earn virtual “currency” based on their programs’ impact. Currency is redistributed to investors who can redeem for in-kind gifts sponsored by for-profit partners.
    State Level Community Investor Bonds
    • Long-term, renewable, fixed-rate bonds that invest in community involvement areas through state-wide organizations such as United Ways (administered through the state).
    DonorMatch.com
    • Similar to Match.com, donors input their interests in donating and nonprofits put in their project needs. Individual donors are matched to nonprofit projects that meet their social investing goals.
    Financial Advisor Certification for Social Philanthropic Investing
    • A Social Investing certificate program for financial advisors. Advisors provide Investors with a specific donation recommendations based on the Investors familial, professional, and future needs.
  • STAR Giving:A Two Tiered Approach
    Strategic Objective
    We are creating an integrated, easy to use Web 2.0 platform that connects donors, non-profits and their constituents under one virtual marketplace. In addition to streamlining the supply of information, a marketing campaign will be launched to activate donors to “Give Smart” and OWN their impact. This two tiered approach will transform the philanthropic world into a STAR Giving market.
    Tier One
    STAR Giving Web 2.0
    Tier Two
    “Give Smart” Marketing Campaign
    Create a national “GIVE SMART” marketing campaign that will leverage both outbound and inbound integrated marketing tactics to create buzz and awareness about the STAR Giving platform. Promotion will be heavily targeted towards “investors” and “givers” in a content knowledge approach.
    Based on the concept, “When you find a bright spot, clone it.” The STAR Giving Web 2.0 platform will be a comprehensive, integrated and interactive tool that will be used by social investors, non-profit organizations and their constituents as a branded, virtual community.
  • STAR Giving Web 2.0
    Creating a Unified Platform
    When You Find a Bright Spot, Clone It.
    Strategic Objective
    We suggest creating an umbrella site, taking the “best features” across multiple cutting edge philanthropic and social enterprise sites and merging them under one comprehensive, integrated and dynamic Web 2.0 platform. The goal is to streamline the supply of nonprofit information into a user friendly format that allows donors to quickly and easily find information on the highest performing nonprofit organizations and projects.
    Platform Components
    Social Investor
    Constituents
    Nonprofit Organizations
    • Personalized pages, known as “My Portfolio”, for social investors
    • Community of Investors who partner on projects in STAR Giving via online connection tools
    • Customizable Pages to communicate vision of organization and high impact KEY PROJECTS
    • Future Focus “Projection Model” that visually shows future impact of current investment
    • Profile pages with opportunities to upload content and directly connect with donors
    • Ability to “rate” organizations and provide feedback on social value/impact
  • STAR Giving Web 2.0
    Creating a Unified Platform
    Key Platform Features
    • Investor “STAR Profile” Quiz
    • Adaptation of VALS assessment for donors
    • Gives Social Investor Profile including ideal giving range and types
    • Suggests types of organizations individual might be interested in
    • Portfolio for the People: Virtual/Interactive “Social Investment” portfolio for individual social investors, known as “My Portfolio”
    • Customizable based on STAR Profile – Ability to tailor display, features, and functions on individual page to meet social investing goals
    • Visual Representation of SROI created as “icons/badges” for different non-profits that social investors can feature on their profiles and link to social networking sites.
    • Comprehensive rating system for non-profits that integrates existing rating sites (i.e. GuideStar, Charity Navigator, etc.) and provides an overall valuation based on user preferences/values
    • Social Investor generated rating system, which allows investors to provide ratings on how satisfied they were with their investment in a nonprofit organization or project
    • “Social Advisors” available 24/7 via web chat to provide consultation and answer questions on social investments and managing social portfolio
  • donors
    nonprofit
    beneficiary
    STAR Giving
    Standing Together to Achieve Results
    Search Investing Projects
    Join STAR Giving
    Log-In to My Portfolio
    About STAR Giving
    Featured Projects
    Connect with other STARS
  • STAR Giving
    Standing Together to Achieve Results
    My Portfolio
    My Portfolio
    Search Projects
    Suggested Projects:
    CARE
    Red Cross
    CATCH
    Columbus Zoo
    Name: Heidi Smith
    Location: Columbus, OH
    Age: 28
    Investment Profile:
    Women’s Organizations, Poverty Alleviation, Education, Arts
    Featured Projects
    Badges
    STAR Connection
    Our Programs
    Our Programs
    Profile Quiz
    My Social Investing Portfolio
    Our Partners
    News Articles
    Empowering Women in Guatemala
    Updates: Message from Lina
    Rate an Investment Project
    Start a Campaign
    Contact Us
    Back 2 Back Nigeria – Clean Water Systems
    Updates: Water is flowing in Jos!
    Consult with a Social Advisor
  • Creating the Demand
    “Give Smart” Marketing Campaign
    Strategic Objectives
    While the STAR Giving Web 2.0 platform will provide the supply of nonprofit projects and ratings in an easy to use format, we cannot expect that donors will find this social investing tool on their own. Therefore, we are suggesting the second tier of implementation be an integrated marketing campaign known as, “Give Smart”. Utilizing a combination of inbound and outbound marketing techniques, the campaign will build awareness of the philanthropic environment, Star Giving brand, and social investing.
    Inbound Marketing
    Outbound Marketing
    • FacebookGroup
    • YouTube videos highlighting the impact of STAR Give
    • Mobile app for Smartphone that allows donors to access their Portfolio anywhere, anytime
    • Partner with HubSpotto maximize Search Engine Optimization
    • Create a national “GIVE SMART” campaign in collaboration with OWN network, to encourage individuals to “OWN their Impact.”
    • Advertise in financial journals and magazines, such as WSJ and Forbes, with content related information about social investing
    • Partnership with TV news shows, such as Dateline,to promote STAR Giving when featuring a charity or cause
  • “Give Smart”
    Marketing Campaign
    “STAR Give” Mobile App that lets donors link to their portfolio on the go.
    STAR Give
    When you invest, you invest smart.
    Ads in the Wall Street Journal and other business publications will help donors recognize a resource available for them to “Give Smart”
    A New Way to Give Smart STAR Giving
    Why wouldn’t you do the same for your charitable donations?
    If you’re going to give, give smart. STARgiving.org
    STAR
    Partner with TV programs, such as Dateline, when featuring high impact “giving” projects. Featured projects will be displayed in a special section on STAR Give webpage to allow potential donors ease of access to make an impact investment.
  • Implementation Timeline
    And Goals
    2011
    2012
    2013
    2014
    Develop Web 2.0 Platform
    Key Players:
    Web developers
    Charity ratings sites
    Other “best in practice” charity websites (i.e. Global Giving)
    Website Launch
    Roll Out “Give Smart Campaign
    Key Players:
    OWN Network
    HubSpot
    Facebook, Twitter, and YouTube
    Nonprofit organizations, beneficiaries, and donors
    Program Goals:
    4 Strategic Partnerships
    50 Nonprofit Organizations signed on to participate
    Program Goals:
    8 Strategic Partnerships
    200 Nonprofits
    10,000 Donors
    800 Beneficiaries
    Program Goals:
    10 Strategic Partnerships
    500 Nonprofits
    40,000 Donors
    2000 Beneficiaries
    Maintain, Refine, and Grow