Objective & Theory Create opportunities for donors to connect directly with beneficiaries. That direct, personal connection will increase the donor’s desire for information about the organization as well as provide first-hand feedback on the impact of their contribution.
Some ideas Internet browser search tool Summary table of all independent party information Modern-day pen pals Insight trips Virtual face-to-face communication
Internet browser search tool Create an algorithm that results in a ranked list of the best organizations based on criteria entered Typing in “education, young women, Africa” results in a list of relevant organizations, with the best performers at the top of the list
Summary table Standardized, simple summary table for all organizations to incorporate into the home page of their website Launching point for all external information about the organization Brings together all the information available on the organization
Modern-day pen pals Akin to communication exchanged through Feed the Children’s “Sponsor a Child” program Create an internet-based platform where donors can communicate directly with beneficiaries via secure email and/or text message
Insight trips Coordinate “insight trips” for donors to visit beneficiaries Use local agents to organize logistics and execute the tour Travel in high-end RVs Safe, sanitary, all-inclusive Example: As an extension to a Tanzanian safari holiday
USO: Virtual face-to-face Utilizing existing technology Even rural areas of developing nations have access to internet and mobile phones Internet kiosks Pay-per-use mobile phones Simply saying thank you A personalized note of thanks can initiate a meaningful connection Opportunity to engage directly Virtual face-to-face connection willincrease the donor’s desire for information “USO” is Swahili for “face”
USO: Virtual face-to-face Donors give to charitable organization based on existing personal motivations Charitable organization facilitates the sending of a thank you note by an end beneficiary In note, end beneficiary explains how they were helped by the organization and requests an opportunity to communicate further through available technology platforms Connection made through Facebook, Skype, email, or text message