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Justmeans power point

  1. 1. give411<br />Your first stop for Mindful Giving<br />Lina Montoya, Brooke Beadle & Julie Almendral<br />
  2. 2. give411<br />The Idea in brief:<br />What is it?<br />An integrated social marketing campaign to inform & engage the <br /> hearts & minds of donors<br />How will it create Social Impact Investors?<br />Cross-platform media initiatives will motivate & provide insights for <br /> people to become more mindful, engaged donors & investors<br />Why will this be effective?<br />The range of outlets will reach the most donors on a variety of levels. <br /> The message will emotionally engage them, supported by firsthand <br /> insights & comprehensive information<br />
  3. 3. Documentary Series<br />∙ Stories to<br />captivate &<br />inform<br />∙ Content <br />that cannot <br />be ignored<br />give411<br />∙ Hub of information<br />∙ Voices of beneficiaries, <br />experts, etc<br />∙ Resources<br />∙ Info on current events<br />∙ Forum to engage & inform<br />∙ Distribute Videos<br />Social Media<br />∙ Spread the word<br />∙ Submit Videos<br />∙ Join the Conversation<br />∙ Questions, concerns, requests<br />Website<br />∙ Grab <br />attention<br />∙ Direct traffic <br />to website<br />Ad Campaign<br />
  4. 4. the backbone of give411: Documentary Series<br />give411<br />Six one-hour episodes<br />Each features organizations working in similar fields<br />We follow a donation from donor through organization to the beneficiary<br />We hear from beneficiaries, & see the impact of the donation/service <br />We gain insight into the challenges & triumphs of nonprofits<br />Direct viewers to websites of give411 & featured organizations for more info<br />
  5. 5. the information hub: Website<br />give411<br /><ul><li>Weekly Webisodes</li></ul>Short videos dive deeper into stories touched on in the documentary series, or topics in the news<br /><ul><li>Information Hub</li></ul>Resources for donors, organizations & industry experts alike, summaries of, & links to top social giving info websites<br /><ul><li>The 5-step Smart Donor Checklist</li></ul>Things to know before signing the check<br /><ul><li>Current Coverage</li></ul>Breaking news, policy updates & analysis<br /><ul><li> Relevant on all levels, from $5 individual donors to $50,000 corporate donations </li></li></ul><li>The info hub: a representation of www.give411.com<br />give411: Your First Stop for Mindful Giving <br />
  6. 6. raising awareness:Advertising Campaign<br />give411<br />brief, attention grabbing PSA-style advertisements<br />running in print, radio & TV<br />Narrator: <br />“You don’t just throw money at problems in your professional or personal life. <br />Why would you with your charitable life?”<br />www.give411.com<br />is displayed across the screen while in the background, the IT Manager is celebrating & counting money.<br />Dad says, “Okay!” & starts pulling wads of cash out of his pockets.<br />A teen tells his dad that he needs a more awesome car<br />The boy is shocked . And ecstatic.<br />A woman walks into her office & her IT Manager says they need an entirely new IT system<br />She says, “Well, if we need it,” & tosses him a briefcase full of cash.<br />Things are looking up for the IT department.<br />
  7. 7. stay engaged:Social Media<br />give411<br />Social media will keep donors engaged in an ongoing conversation with give411, with each other, and with other users, including beneficiaries. <br />Integrated with every step of the give411 campaign are social media components:<br />Informs of current news, give411 featured website content and upcoming broadcasts<br />Provides a forum for discussion and growing awareness<br />Provides a place to feature supplementary give411 video content. We will welcome video submissions from give411 users as well.<br />
  8. 8. Benefits:<br />give411<br />Social Media: <br /> ongoing engagement<br />Website: ongoing supplemental <br /> information<br />time<br />Documentary Series*: captures emotions, <br /> provides credible evidence and inspires <br />Social Media: engages and informs<br />Website: builds comprehension <br />*The process continues with new <br />seasons of the series, transforming more new & existing donors into social investors.<br />Ad Campaign: initial awareness<br />caring<br />
  9. 9. Alternative Ideas<br />give411<br />Donor “Social Fund Management”<br /><ul><li> Nonprofit experts rate the top performing non profits in any given category
  10. 10. Investment Portfolios or funds according to causes are created, which invest in the top 10 rated nonprofits of each category
  11. 11. Investors can create an investment portfolio and choose how to allocate their donation: i.e.: 30% disaster relief, 30% education, 40% wildlife conservation
  12. 12. Investors choose an investment horizon:  i.e., 1 month, 3months, 1 year
  13. 13. Investors receive a monthly performance report, which informs the investor to make worthwhile changes to the allocation of his donation </li></ul>2. Donor Rewards Credit Card<br /><ul><li> Through strategic partnerships we award points to cardholders who donate or socially invest, the smarter the donation or investment, the more points
  14. 14. Points are redeemable for donations or merchandise from companies that donate/invest profits
  15. 15. Eventually there can be cards specializing in different giving categories</li></ul>3. The Smart Donor Challenge<br /><ul><li> A social media platform that is all about the good you do, and how good it is
  16. 16. It surpasses Jumo.com in its interactive nature, and forms groups who compete amongst themselves to be the smartest donors</li>