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Justmeans power point

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Justmeans power point Presentation Transcript

  • 1. SocialBroker.org
    Tracy Boyer
    Alex Cerkovnik
    Brian Friedlander
    Wes Melville
  • 2. The Challenge and Our Strategy
    Wedevelop a tool that is…
    Interactive
    Research is easy to consume and fun to navigate
    Inspiring
    Donors are guided to the charities and causes they are most passionate about
    Personalized
    Donors receive a personal touch but are also empowered to make their own decisions
    Credible
    Aggregate & improve research rankings that reveal charity effectiveness
    Challenge/Strategy | Other Ideas | Overview | Concept Details | Implementation | Conclusions
  • 3. Other Ideas Considered
    Challenge/Strategy | Other Ideas | Overview | Concept Details | Implementation | Conclusions
  • 4. Proposed Solution: SocialBroker.org
    85% of charitable donors say they care about NPO performance, but only 3% give based on relative performance. For the other 82% there’s SocialBroker.org!
    SocialBroker.org is an online tool that creates a unique “social portfolio” of different charities, personalized for each donor.
    Unlike existing giving options, SocialBroker.org will provide a fast, easy-to-use tool for uncovering and donating to the most effective organizations that are working on the issues an individual is passionate about.*
    How to create a SocialBroker.org portfolio
    Uncover your passions. Answer a series of questions about the causes and charities you care about and why, as well as how you like to make an impact.
    Give us a whirl. SocialBroker.org will use your responses to create a custom social portfolio based on the highest performing NPOs inline with your passions.**
    Learn more. Don’t see your favorite charity? Learn how it compares to our choices on key metrics.
    Still not convinced? Change any NPO or relative allocations until your portfolio is perfect … for YOU!
    *Monthly giving will be the default option so NPOs can direct donations to overhead costs as needed.
    **Quarterly emails will report on portfolio performance and alert donors to new/updated NPOs aligned with their interests.
    Challenge/Strategy | Other Ideas | Overview | Concept Details | Implementation | Conclusions
  • 5. SocialBroker.org: User Experience
    The SocialBroker.org homepage will provide instant access to the Direct Your Passions test, NPO research bank, personal portfolio dashboard and top performing portfolios.
    Akin to advanced personality tests, the DIRECT YOUR PASSIONS test will utilize engaging questions, multiple paths and custom flows to match your passions across a number of dimensions, uncover the causes you care most about and learn how you like to give. In under 10 minutes, we’ll provide you with a proposed social portfolio with the highest performing NPOs customized just for you.
    Welcome back Alex! Your Q3 portfolio results are in!
    CLICK HERE to view your most recent performance report.
    Your portfolio is currently ranked 198 of 1,678 similar portfolios (using social return on donation measurements).
    Take the Direct Your Passions test
    Before you donate, run your favorite NPO through our powerful search engine to see:
    • Aggregate effectiveness score
    • 6. % to programs vs. administration and fundraising
    • 7. Up-to-date news
    • 8. Expert opinions and reviews
    SEARCH NPO BANK
    TOP
    PERFORMING
    PORTFOLIOS
    Learn more about Brian’s approach to combating global poverty
    Learn more about Tracy’s education strategy
    Challenge/Strategy | Other Ideas | Overview| Concept Details | Implementation | Conclusions
  • 9. SocialBroker.org: Measuring Performance
    At SocialBroker.org, we want all donors to give smarter. So we populate portfolios with the highest performing NPOs matching each donor’s unique passions.
    To identify the highest performing NPOs, SocialBroker.org:
    Pulls information from reputable sources that focus on measuring effectiveness
    Medium-sized organizations working to eradicate poverty and disease in Kenya
    Aggregates information into a single score that can be used to compare across causes and organizations
    • NPOs will be scored using the metrics and benchmarks of a particular cause, but the scores can be compared across causes
    SocialBroker.org
    Score
    Organization
    ACTIONAID
    AMREF
    IFESH
    82
    64
    87
    Augments this ranking data with additional research done by our staff of Social Brokers
    • Conversations with NPO managers and insiders
    • 10. Up-to-date news sources
    Presents only the most relevant and sought after facts and figures – allowing donors to dig deeper if they desire more information
    Challenge/Strategy | Other Ideas | Overview| Concept Details | Implementation | Conclusions
  • 11. Your Personal Social Broker
    SocialBroker.org adds a personal touch by providing donors who give $1,500+/ year free* access to their own Social Broker – a NPO guru available by phone, email or web chat.
    For donors who aren’t accustomed to giving online, are used to giving to a community foundation, or just want additional guidance – working with a personal Social Broker can help.
    Social Brokers stay up-to-date on all aspects of the charitable landscape in order to help you better locate organizations of interest, compare charities, and discuss giving philosophy and strategy.
    *Initially, donors who want to create portfolios of $1,500 will have free access to social brokers. Depending on demand, we may need to find a more sustainable long-term funding structure.
    Challenge/Strategy | Other Ideas | Overview| Concept Details | Implementation | Conclusions
  • 12. Implementation: Marketing & Organization
    Market Size: $45 billion donated annually by new and switchable individual donors in six segments: Repayer, Casual Giver, High Impact, Faith Based, See the Difference and Personal Ties.
    1% of the Casual Giver, See the Difference, and High Impact segments: $210 million
    0.1% of the Repayer, Faith Based, and Personal Ties segments: $23.9 million
    SocialBroker.org Expected Market Penetration (Year 5): $234 million
    Promotion: Banner advertisements will be placed on partnering sites, such as Charity Navigator. Prepared packets will be distributed to customers of our partnering online financial broker. A marketing blitz will occur after the next humanitarian crisis as a call-to-action for informed giving:
    “You demand the best return possible on your savings account and investments, why not demand the best possible return on your charitable donations? Discover SocialBroker.org to ensure you are doing the most good with your money.”
    Organization: SocialBroker.org will be incorporated as a 501(c)(3) nonprofit organization. We will employ five full-time staff in Year 1: 2 web developers, 1 database manager and 2 social brokers. These employees will be paid using funds from our partnering online financial broker.
    Courtesy of Hope Consulting
    Challenge/Strategy | Other Ideas | Overview| Concept Details | Implementation | Conclusions
  • 13. Implementation: Startup Costs & Funding
    Startup Costs
    Largest cost: developing our online platform
    Earned income: a portion of our social broker salaries will be offset by earned income subscriptions
    Ramp up: launch with one geographic focus to reduce start-up costs, expand fundraising as concept proves successful, and continue to target new geographic regions
    $150K
    $100K
    $50K
    $40K
    An online brokerage firm is a very attractive partner as it can assist with our largest cost by providing pro bono web development support and provide a number of joint marketing opportunities
    Our Flagship partner will provide the lion’s share of our funding. We will target online brokerage firms for this leadership funding position.
    Investor/advisory board is made up of donors & NP experts that provide monetary resources and expertise
    Subscriptions are flat fees paid monthly by donors who opt-in to the full service brokerage service
    Individual donations to cover overhead costs come from loyal donors who want to contribute to SocialBroker.org’s sustained success
    Challenge/Strategy | Other Ideas | Overview| Concept Details | Implementation | Conclusions
  • 14. Conclusions
    We believe SocialBroker.org has the potential to:
    Make finding the most effective NPOs easier than ever
    Be the most efficient yet comprehensive source of NPO information
    Provide social investors with as much or as little support as they need to maximize their social return on investment
    Giving is personal! SocialBroker.org seeks to harness each donor’s passions and preferences for maximum impact.
    Regardless of why you give, SocialBroker.org empowers
    you to make the most of your charitable donations by making research:
    • Fast
    • 15. Engaging
    • 16. Personal
    • 17. Fun
    We’re excited about our idea! If you’d like to continue the conversation, email us at SocialBroker.org@gmail.com
    Challenge/Strategy | Other Ideas | Overview| Concept Details | Implementation | Conclusions