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Media training Media training Presentation Transcript

  • Media Relations Presented by Laura Dowler AmeriCorps Wellness 360 December 17 th , 2010
  • Overview
    • Introduction
    • How to write a press release
    • How to write an “elevator speech”
    • How to give an interview
    • How to assemble a press kit
    • Utilizing social media
  • What benefits result from good media relations?
  • Types of Media
    • Print
    • Radio
    • Television
    • Social Media (Reaches audience directly)
  • Questions to ask
    • Who do you want to reach?
    • What do you want to tell them?
  • Building Relations
    • Develop list of media contacts
    • Northeast Ohio Media Guide (Center for Community Solutions)
    • Foster e-mail relationship with reporters
    • Be a trend spotter
  • Writing a Press Release
    • Show why event is newsworthy
    • Tie your event to something that has been receiving national news coverage
    • Find and use buzz words
    • Use jargon free language
    • Use AP style
  • Press Releases
    • Send via e-mail, but not as an attachment
    • Utilize your subject line
    • Know who to send it to and when
    • Follow up with a phone call, leave contact info on voice mail
    • Send thank you note
  • Elevator Speech
    • 30 seconds-2 minutes
    • Sells yourself, an idea, or an organization
    • Useful when networking
    • Can be adapted to multiple settings
  • How To Give An Interview
    • Research and plan
    • Develop several key messages that you want to deliver
    • Think of anecdotes and facts that support your message
    • Use the bridging technique to get your message across
    • Think of interviews as speeches
  • Ambush Interview
    • Stay calm, don't run
    • Don't hide behind your hand, turn and face reporters
    • Offer a comment or statement, but don't answer questions
    • Provide a contact, thank the reporters for their interest, then walk away
  • Social Media Conversation How do you use social media? Do you have any positive examples of businesses or organizations using social media?