Social Marketing for Sanoma SRM

  • 130 views
Uploaded on

Social Marketing including: the steps for a social media strategy, more on Instagram, Pinterest and Youtube and last but not least: influencers marketing

Social Marketing including: the steps for a social media strategy, more on Instagram, Pinterest and Youtube and last but not least: influencers marketing

More in: Marketing
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
130
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
5
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Marketing & Influencers Masterclass Kirsten Jassies @kirst_enj
  • 2. Social me
  • 3. Social Marketing en Influencers –SRM masterclass inhoud masterclass: 1. Social Media Strategie 2. Instagram Pinterest Youtube 3. Influencer Marketing
  • 4. > 1. Social Media Strategie 15/5/14 Social Marketing en Influencers –SRM masterclass4
  • 5. Stap 1: Bepaal kpi’s en doelstellingen  MARKETING Content marketing Monitoren merk Sentiment tracking / Insights Brand awareness Brand loyalty Traffic site Social currency Influencers  SERVICE Informeren Voorlichting Service Webcare  PRODUCT Productontwikkeling Cocreatie  SALES Commerce Lead generation Sales 15/5/14 Social Marketing en Influencers –SRM masterclass5
  • 6. Stap 2: Bepaal je kanalen 15/5/14 Social Marketing en Influencers –SRM masterclass6
  • 7. Stap 3: contentcreatie of curatie 15/5/14 Social Marketing en Influencers –SRM masterclass7
  • 8. 15/5/14 Social Marketing en Influencers –SRM masterclass8 > discover and share
  • 9. 15/5/14 Social Marketing en Influencers –SRM masterclass9 > viral content
  • 10. Stap 4: content verspreiden, engagement creeeren 15/5/14 Social Marketing en Influencers –SRM masterclass10
  • 11. 15/5/14 Social Marketing en Influencers –SRM masterclass11 VIRAL CONTENT The secrets of viral content aren’t really secrets anymore. The viral formula has been tried, tested, reused, and recycled all in the name of “successful content marketing”. Successful marketing in 2014 doesn’t mean getting eyeballs on your brand, it means getting people to meaningful engage and interact with it. - Brian Solis
  • 12. Stap 5: monitoren, plannen, analyseren (tools) - 15/5/14 Social Marketing en Influencers –SRM masterclass12
  • 13. 15/5/14 Social Marketing en Influencers –SRM masterclass13 > analytics tools
  • 14. Stap 6: De resultaten beoordelen 15/5/14 Social Marketing en Influencers –SRM masterclass14
  • 15. social cases Sanoma • Influencersnetwerk BLOGTODAY.nl • Sanoma medewerkers als Hilmar Mulder, brechtje vd leij, Martin Herman, Colin vd Hoek • LINDA. Nieuws na 7 maanden 2,4 miljoen UB • Duckstad tweets (300k volgers) • Vtwonen, ouders van nu spreekuur (50k volgers op Twitter en Facebook, 100 vragen per keer beantwoord) • Ouders van Nu crowdsourced covers via Facebook (68k likes en elke maand een mooie cover) • Woonbeurs live 15/5/14 Social Marketing en Influencers –SRM masterclass15
  • 16. 15/5/14 Social Marketing en Influencers –SRM masterclass16 2. Instagram, Pinterest en Youtube
  • 17. Instagram 200 miljn gebruikers, 75% van alle grote US merken hier al aanwezig ASOS, BMW, Anthropologie, Tiffany & Co. Merken betalen al voor foto’s van grote Instagrammers zoals Negin Mirsalehi (Gigi New York) en Beyonce (Pepsi). 15/5/14 Social Marketing en Influencers –SRM masterclass17
  • 18. 15/5/14 Social Marketing en Influencers –SRM masterclass18 Pinterest Online contentdiscovery platform met persoonlijke moodboards. Ong 600.000 NL gebruikers, 70 miljoen wereldwijd. Merken als GE, Nordstrom, Zappos, Etsy, FAB, VIVA. Traffic-driver voor sites met unieke visuele content, bv vtwonen en Delicious.
  • 19. Youtube en video’s zijn booming. In de US zijn er een aantal netwerken voor youtube creators waar flink geld mee verdiend wordt. Maandelijks heeft het platform meer dan 1 miljard unieke bezoekers. Zij kijken gezamenlijk meer dan 6 miljard uur aan video per maand. Youtube 15/5/14 Social Marketing en Influencers –SRM masterclass19
  • 20. 15/5/14 Social Marketing en Influencers –SRM masterclass20 3. Influencer Marketing
  • 21.  Many businesses are now actively rethinking their marketing and advertising strategies to build and leverage relationships with their target customers and consumers.  These relationships go beyond simply selling products and services, to co- creating experiences with customers and consumers. Influencer Marketing 15/5/14 Social Marketing en Influencers –SRM masterclass21
  • 22. 15/5/14 Social Marketing en Influencers –SRM masterclass22
  • 23. 15/5/14 Social Marketing en Influencers –SRM masterclass23
  • 24. 15/5/14 Social Marketing en Influencers –SRM masterclass24
  • 25. 15/5/14 Social Marketing en Influencers –SRM masterclass25
  • 26. 15/5/14 Social Marketing en Influencers –SRM masterclass26 Source for this defenition and the following 10 slides: TRAACKR
  • 27. 15/5/14 Social Marketing en Influencers –SRM masterclass27
  • 28. 15/5/14 Social Marketing en Influencers –SRM masterclass28
  • 29. 15/5/14 Social Marketing en Influencers –SRM masterclass29 Meet influencernetwerk BLOGTODAY Blogtoday.nl
  • 30. 15/5/14 Social Marketing en Influencers –SRM masterclass30
  • 31. 15/5/14 Social Marketing en Influencers –SRM masterclass31
  • 32. @kirst_enj justK.nl Blogtoday.nl kirsten.jassies@sanoma.com 15/5/14 Social Marketing en Influencers –SRM masterclass32