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Social Marketing & Influencers
Masterclass
Kirsten Jassies @kirst_enj
Social me
Social Marketing en Influencers –SRM masterclass
inhoud masterclass:
1. Social Media Strategie
2. Instagram
Pinterest
Yout...
> 1. Social Media Strategie
15/5/14 Social Marketing en Influencers –SRM masterclass4
Stap 1: Bepaal kpi’s en doelstellingen
 MARKETING
Content marketing
Monitoren merk
Sentiment tracking / Insights
Brand aw...
Stap 2: Bepaal je kanalen
15/5/14 Social Marketing en Influencers –SRM masterclass6
Stap 3: contentcreatie of curatie
15/5/14 Social Marketing en Influencers –SRM masterclass7
15/5/14 Social Marketing en Influencers –SRM masterclass8
> discover and share
15/5/14 Social Marketing en Influencers –SRM masterclass9
> viral content
Stap 4: content verspreiden, engagement creeeren
15/5/14 Social Marketing en Influencers –SRM masterclass10
15/5/14 Social Marketing en Influencers –SRM masterclass11
VIRAL CONTENT
The secrets of viral content aren’t really secret...
Stap 5: monitoren, plannen, analyseren (tools)
-
15/5/14 Social Marketing en Influencers –SRM masterclass12
15/5/14 Social Marketing en Influencers –SRM masterclass13
> analytics tools
Stap 6: De resultaten beoordelen
15/5/14 Social Marketing en Influencers –SRM masterclass14
social cases Sanoma
• Influencersnetwerk BLOGTODAY.nl
• Sanoma medewerkers als Hilmar Mulder,
brechtje vd leij, Martin Her...
15/5/14 Social Marketing en Influencers –SRM masterclass16
2. Instagram, Pinterest en Youtube
Instagram
200 miljn gebruikers, 75% van alle
grote US merken hier al aanwezig
ASOS, BMW, Anthropologie, Tiffany &
Co. Merk...
15/5/14 Social Marketing en Influencers –SRM masterclass18
Pinterest
Online contentdiscovery platform
met persoonlijke moo...
Youtube en video’s zijn
booming. In de US zijn er een
aantal netwerken voor youtube
creators waar flink geld mee
verdiend ...
15/5/14 Social Marketing en Influencers –SRM masterclass20
3. Influencer Marketing
 Many businesses are now actively
rethinking their marketing and
advertising strategies to build and
leverage relationshi...
15/5/14 Social Marketing en Influencers –SRM masterclass22
15/5/14 Social Marketing en Influencers –SRM masterclass23
15/5/14 Social Marketing en Influencers –SRM masterclass24
15/5/14 Social Marketing en Influencers –SRM masterclass25
15/5/14 Social Marketing en Influencers –SRM masterclass26
Source for this defenition and the following 10 slides: TRAACKR
15/5/14 Social Marketing en Influencers –SRM masterclass27
15/5/14 Social Marketing en Influencers –SRM masterclass28
15/5/14 Social Marketing en Influencers –SRM masterclass29
Meet influencernetwerk BLOGTODAY
Blogtoday.nl
15/5/14 Social Marketing en Influencers –SRM masterclass30
15/5/14 Social Marketing en Influencers –SRM masterclass31
@kirst_enj
justK.nl
Blogtoday.nl
kirsten.jassies@sanoma.com
15/5/14 Social Marketing en Influencers –SRM masterclass32
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Social Marketing for Sanoma SRM

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Social Marketing including: the steps for a social media strategy, more on Instagram, Pinterest and Youtube and last but not least: influencers marketing

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Transcript of "Social Marketing for Sanoma SRM"

  1. 1. Social Marketing & Influencers Masterclass Kirsten Jassies @kirst_enj
  2. 2. Social me
  3. 3. Social Marketing en Influencers –SRM masterclass inhoud masterclass: 1. Social Media Strategie 2. Instagram Pinterest Youtube 3. Influencer Marketing
  4. 4. > 1. Social Media Strategie 15/5/14 Social Marketing en Influencers –SRM masterclass4
  5. 5. Stap 1: Bepaal kpi’s en doelstellingen  MARKETING Content marketing Monitoren merk Sentiment tracking / Insights Brand awareness Brand loyalty Traffic site Social currency Influencers  SERVICE Informeren Voorlichting Service Webcare  PRODUCT Productontwikkeling Cocreatie  SALES Commerce Lead generation Sales 15/5/14 Social Marketing en Influencers –SRM masterclass5
  6. 6. Stap 2: Bepaal je kanalen 15/5/14 Social Marketing en Influencers –SRM masterclass6
  7. 7. Stap 3: contentcreatie of curatie 15/5/14 Social Marketing en Influencers –SRM masterclass7
  8. 8. 15/5/14 Social Marketing en Influencers –SRM masterclass8 > discover and share
  9. 9. 15/5/14 Social Marketing en Influencers –SRM masterclass9 > viral content
  10. 10. Stap 4: content verspreiden, engagement creeeren 15/5/14 Social Marketing en Influencers –SRM masterclass10
  11. 11. 15/5/14 Social Marketing en Influencers –SRM masterclass11 VIRAL CONTENT The secrets of viral content aren’t really secrets anymore. The viral formula has been tried, tested, reused, and recycled all in the name of “successful content marketing”. Successful marketing in 2014 doesn’t mean getting eyeballs on your brand, it means getting people to meaningful engage and interact with it. - Brian Solis
  12. 12. Stap 5: monitoren, plannen, analyseren (tools) - 15/5/14 Social Marketing en Influencers –SRM masterclass12
  13. 13. 15/5/14 Social Marketing en Influencers –SRM masterclass13 > analytics tools
  14. 14. Stap 6: De resultaten beoordelen 15/5/14 Social Marketing en Influencers –SRM masterclass14
  15. 15. social cases Sanoma • Influencersnetwerk BLOGTODAY.nl • Sanoma medewerkers als Hilmar Mulder, brechtje vd leij, Martin Herman, Colin vd Hoek • LINDA. Nieuws na 7 maanden 2,4 miljoen UB • Duckstad tweets (300k volgers) • Vtwonen, ouders van nu spreekuur (50k volgers op Twitter en Facebook, 100 vragen per keer beantwoord) • Ouders van Nu crowdsourced covers via Facebook (68k likes en elke maand een mooie cover) • Woonbeurs live 15/5/14 Social Marketing en Influencers –SRM masterclass15
  16. 16. 15/5/14 Social Marketing en Influencers –SRM masterclass16 2. Instagram, Pinterest en Youtube
  17. 17. Instagram 200 miljn gebruikers, 75% van alle grote US merken hier al aanwezig ASOS, BMW, Anthropologie, Tiffany & Co. Merken betalen al voor foto’s van grote Instagrammers zoals Negin Mirsalehi (Gigi New York) en Beyonce (Pepsi). 15/5/14 Social Marketing en Influencers –SRM masterclass17
  18. 18. 15/5/14 Social Marketing en Influencers –SRM masterclass18 Pinterest Online contentdiscovery platform met persoonlijke moodboards. Ong 600.000 NL gebruikers, 70 miljoen wereldwijd. Merken als GE, Nordstrom, Zappos, Etsy, FAB, VIVA. Traffic-driver voor sites met unieke visuele content, bv vtwonen en Delicious.
  19. 19. Youtube en video’s zijn booming. In de US zijn er een aantal netwerken voor youtube creators waar flink geld mee verdiend wordt. Maandelijks heeft het platform meer dan 1 miljard unieke bezoekers. Zij kijken gezamenlijk meer dan 6 miljard uur aan video per maand. Youtube 15/5/14 Social Marketing en Influencers –SRM masterclass19
  20. 20. 15/5/14 Social Marketing en Influencers –SRM masterclass20 3. Influencer Marketing
  21. 21.  Many businesses are now actively rethinking their marketing and advertising strategies to build and leverage relationships with their target customers and consumers.  These relationships go beyond simply selling products and services, to co- creating experiences with customers and consumers. Influencer Marketing 15/5/14 Social Marketing en Influencers –SRM masterclass21
  22. 22. 15/5/14 Social Marketing en Influencers –SRM masterclass22
  23. 23. 15/5/14 Social Marketing en Influencers –SRM masterclass23
  24. 24. 15/5/14 Social Marketing en Influencers –SRM masterclass24
  25. 25. 15/5/14 Social Marketing en Influencers –SRM masterclass25
  26. 26. 15/5/14 Social Marketing en Influencers –SRM masterclass26 Source for this defenition and the following 10 slides: TRAACKR
  27. 27. 15/5/14 Social Marketing en Influencers –SRM masterclass27
  28. 28. 15/5/14 Social Marketing en Influencers –SRM masterclass28
  29. 29. 15/5/14 Social Marketing en Influencers –SRM masterclass29 Meet influencernetwerk BLOGTODAY Blogtoday.nl
  30. 30. 15/5/14 Social Marketing en Influencers –SRM masterclass30
  31. 31. 15/5/14 Social Marketing en Influencers –SRM masterclass31
  32. 32. @kirst_enj justK.nl Blogtoday.nl kirsten.jassies@sanoma.com 15/5/14 Social Marketing en Influencers –SRM masterclass32
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