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The rise of visual content, a presentation about how to create and distribute more visual content.

The rise of visual content, a presentation about how to create and distribute more visual content.

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    RiseOfVisualContent_MBS RiseOfVisualContent_MBS Presentation Transcript

    • a picture is worth a thousand words Visual Storytelling Kirsten Jassies @kirst_enjzaterdag 2 februari 2013
    • Shift Happens: the rise of visual contentzaterdag 2 februari 2013
    • INSTAGRAM: 100 million accountszaterdag 2 februari 2013
    • tumblr: 77 million accountszaterdag 2 februari 2013
    • PINTEREST: 20 million accountszaterdag 2 februari 2013
    • The rise of visual content why NOW? ✤ Everybody has a smartphone with camera ✤ The rise of visual driven apps, applications, websites, communities ✤ Speed of the internet isn’t an issue anymore ✤ Everybody can be a designer with better tools, apps and example templates ✤ Experimenting is allowed! Thanks to the development of html5  ✤ Photo’s and video’s get more likes on social media ✤ There is too much data. Visualisation is needed to get a clearer picture zaterdag 2 februari 2013
    • from formal websites with a lot of text ...zaterdag 2 februari 2013
    • to inspiring websites with a lot of imageszaterdag 2 februari 2013
    • from resumes with summaries and text ...zaterdag 2 februari 2013
    • to visual resumes and portfolio’s on Behancezaterdag 2 februari 2013
    • from research results in excel and diagrams ...zaterdag 2 februari 2013
    • to infographicszaterdag 2 februari 2013
    • tekst from functional shopping (a bit boring) ...zaterdag 2 februari 2013
    • to what we now call visual commercezaterdag 2 februari 2013
    • from listening to music in ituneszaterdag 2 februari 2013
    • to listening & watching music in shuffler.fm on the iPadzaterdag 2 februari 2013
    • your twitterstream on your mobile ...zaterdag 2 februari 2013
    • or your twitterstream through Flipboard on your iPadzaterdag 2 februari 2013
    • your LinkedIn connections in a list ...zaterdag 2 februari 2013
    • or your connections in LinkedInMapszaterdag 2 februari 2013
    • visual content examples Infographic - Cinegram - Time lapse - Tagcloud - Video - Prezi - Slideshow - Animated gif - Caroussel - Stop motionzaterdag 2 februari 2013
    • TIME LAPSE videoszaterdag 2 februari 2013
    • CINEMAGRAMSzaterdag 2 februari 2013
    • Tips for using visual content ✤ Every post you place needs visual support ✤ Select images that serve the purpose of your post, for example explanation, news or inspiration ✤ Which image will be liked and shared by your audience? ✤ Select appealing and unique images with emotion ✤ Place images as big as possible ✤ No designer? Create your own landingspage, resume or infographic with unbounce.com or piktochart.com ✤ No photographer? Search usergenerated images on Instgram or Pinterest (but always ask permission !) ✤ DIY: go and learn how to make and edit photos with pixlr.com/editor or with apps on your smartphonezaterdag 2 februari 2013
    • Interview with dynamic contentzaterdag 2 februari 2013
    • Story ‘project snowfall’ with dynamic contentzaterdag 2 februari 2013
    • Visual Diaries on NSMBL.nlzaterdag 2 februari 2013
    • Visual (live) reportingzaterdag 2 februari 2013
    • Usergenerated visual reportingzaterdag 2 februari 2013
    • iPhoneographyzaterdag 2 februari 2013
    • issues with visual content ✤ Monitoring your brand through visual content is hard because video and photos are only found through google by the right tags and definition ✤ An image or infographic does not tell the whole story! ✤ Not everybody has the right feel for choosing images. Always work with a designer at first to set the right concept and feeling f your brandzaterdag 2 februari 2013
    • The rise of visual content http://www.slideshare.net/justkirsten/de-opmars-van-visuele-content by Kirsten Jassies productmanager bloggers & social @kirst_enj kirsten.jassies@sanomamedia.nlzaterdag 2 februari 2013