Instagram marketing - what to do with 1m followers and how to get them
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Learn more about Instagram Marketing with tips, tricks and a lot of good examples. I created this presentation for congres Facebook marketing 2014 in Utrecht, the Netherlands

Learn more about Instagram Marketing with tips, tricks and a lot of good examples. I created this presentation for congres Facebook marketing 2014 in Utrecht, the Netherlands

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Instagram marketing - what to do with 1m followers and how to get them Presentation Transcript

  • 1. Instagram marketingwhat you can do with one million followers (and how to get them) social influence specialist kirsten jassies @kirst_enj justK.nl + dinsdag 10 juni 2014
  • 2. instagram stats source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  • 3. instagram stats • Instagram has had 20 billion photos posted (20 miljard) source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  • 4. instagram stats • Instagram has had 20 billion photos posted (20 miljard) • 1,4 million dutch people, 536.000 visit daily source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  • 5. instagram stats • Instagram has had 20 billion photos posted (20 miljard) • 1,4 million dutch people, 536.000 visit daily • 13% of Internet users use Instagram source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  • 6. instagram stats • Instagram has had 20 billion photos posted (20 miljard) • 1,4 million dutch people, 536.000 visit daily • 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  • 7. instagram stats • Instagram has had 20 billion photos posted (20 miljard) • 1,4 million dutch people, 536.000 visit daily • 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes • 70% of all instagram users (220 million) log in at least once every day source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  • 8. instagram stats • Instagram has had 20 billion photos posted (20 miljard) • 1,4 million dutch people, 536.000 visit daily • 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes • 70% of all instagram users (220 million) log in at least once every day • Busiest day on Instagram:Thanksgiving 2013 source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  • 9. instagram stats • Instagram has had 20 billion photos posted (20 miljard) • 1,4 million dutch people, 536.000 visit daily • 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes • 70% of all instagram users (220 million) log in at least once every day • Busiest day on Instagram:Thanksgiving 2013 • 34% of US teens & millennials (ages 14-34) use Instagram source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  • 10. instagram stats • Instagram has had 20 billion photos posted (20 miljard) • 1,4 million dutch people, 536.000 visit daily • 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes • 70% of all instagram users (220 million) log in at least once every day • Busiest day on Instagram:Thanksgiving 2013 • 34% of US teens & millennials (ages 14-34) use Instagram • Most instagrammed city: NewYork source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  • 11. instagram stats • Instagram has had 20 billion photos posted (20 miljard) • 1,4 million dutch people, 536.000 visit daily • 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes • 70% of all instagram users (220 million) log in at least once every day • Busiest day on Instagram:Thanksgiving 2013 • 34% of US teens & millennials (ages 14-34) use Instagram • Most instagrammed city: NewYork • Most instagrammed location: Siam Paragon shoppingmall Bangkok source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  • 12. instagram stats • Instagram has had 20 billion photos posted (20 miljard) • 1,4 million dutch people, 536.000 visit daily • 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes • 70% of all instagram users (220 million) log in at least once every day • Busiest day on Instagram:Thanksgiving 2013 • 34% of US teens & millennials (ages 14-34) use Instagram • Most instagrammed city: NewYork • Most instagrammed location: Siam Paragon shoppingmall Bangkok • Most used hashtag #LOVE source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  • 13. dinsdag 10 juni 2014
  • 14. @kirst_enj my most iked pics are the ones with a story, from me and my family. The personal the better. Just beautiful pics work too :-) dinsdag 10 juni 2014
  • 15. dinsdag 10 juni 2014
  • 16. @negin_mirsalehi Forget about the selfies, it's all about the WEfie when you're having fun! Using my new@SamsungCamera #WefieNX dinsdag 10 juni 2014
  • 17. dinsdag 10 juni 2014
  • 18. Forever grateful to@queensland for being able to take my dad on this journey. We will never forget this adventure together! Thanks. #visitgoldcoast #thisisqueensland #room753 @croyable dinsdag 10 juni 2014
  • 19. dinsdag 10 juni 2014
  • 20. Good food , good drinks , good company , and the view is not bad either by mirko1704 richkidsofinstagram.tumblr.com dinsdag 10 juni 2014
  • 21. dinsdag 10 juni 2014
  • 22. @bartsfishtales Today I got some help from Ruben, a young TV presenter from @bastatv. He is helping me make a Fresh Herb sauce! Mix garlic, capers, fresh parsley, mint, basil, olive oil, vinegar, dijon mustard, some lemon, pepper and salt and your Fresh Herb Sauce is ready! In the next episode we will put the sauce next to wild Alaskan salmon, baked on the skin. dinsdag 10 juni 2014
  • 23. @bartsfishtales Today I got some help from Ruben, a young TV presenter from @bastatv. He is helping me make a Fresh Herb sauce! Mix garlic, capers, fresh parsley, mint, basil, olive oil, vinegar, dijon mustard, some lemon, pepper and salt and your Fresh Herb Sauce is ready! In the next episode we will put the sauce next to wild Alaskan salmon, baked on the skin. dinsdag 10 juni 2014
  • 24. dinsdag 10 juni 2014
  • 25. @annstreetstudio Part 1: It's a date!... or is it a con? #TheLincolnJob @LincolnMotorCo dinsdag 10 juni 2014
  • 26. @annstreetstudio Part 1: It's a date!... or is it a con? #TheLincolnJob @LincolnMotorCo dinsdag 10 juni 2014
  • 27. instagram tips&tricks tell stories, use and research hashtags, check stats, be social dinsdag 10 juni 2014
  • 28. tell a beautiful, consistent, personal story dinsdag 10 juni 2014
  • 29. tell a beautiful, consistent, personal story • create pics by using a smartphone , a filter and edit with apps like camera+, diptic, litely, over, a beautiful mess or facetune dinsdag 10 juni 2014
  • 30. tell a beautiful, consistent, personal story • create pics by using a smartphone , a filter and edit with apps like camera+, diptic, litely, over, a beautiful mess or facetune • post personal pics, behind the scenes, diy’s dinsdag 10 juni 2014
  • 31. tell a beautiful, consistent, personal story • create pics by using a smartphone , a filter and edit with apps like camera+, diptic, litely, over, a beautiful mess or facetune • post personal pics, behind the scenes, diy’s • for example: use the same filter, photo- object, or photo-angle all the time dinsdag 10 juni 2014
  • 32. tell a beautiful, consistent, personal story • create pics by using a smartphone , a filter and edit with apps like camera+, diptic, litely, over, a beautiful mess or facetune • post personal pics, behind the scenes, diy’s • for example: use the same filter, photo- object, or photo-angle all the time • use app instapload if multiple users add pics to the same account dinsdag 10 juni 2014
  • 33. research & use hashtags #ootd #fromwhereistand #thingsorganizedneatly #fromwhattheysee #throwbackthursday #thinkofyourownhashtag #donotuseyourbrandname dinsdag 10 juni 2014
  • 34. > iconosquare.com check your instagram stats dinsdag 10 juni 2014
  • 35. be social: #follow #feature & engage dinsdag 10 juni 2014
  • 36. instagram advertising source: Adage http://adage.com/article/digital/monthly-cost-instagram-ad-campaign-approach-1m/292441/ dinsdag 10 juni 2014
  • 37. instagram advertising • Campaigns with influencers, check instabrandlab source: Adage http://adage.com/article/digital/monthly-cost-instagram-ad-campaign-approach-1m/292441/ dinsdag 10 juni 2014
  • 38. instagram advertising • Campaigns with influencers, check instabrandlab • Test group advertisers: Adidas, Ben & Jerry's, Burberry, General Electric, Levi's, Lexus, Macy's, Michael Kors, PayPal, Starwood source: Adage http://adage.com/article/digital/monthly-cost-instagram-ad-campaign-approach-1m/292441/ dinsdag 10 juni 2014
  • 39. instagram advertising • Campaigns with influencers, check instabrandlab • Test group advertisers: Adidas, Ben & Jerry's, Burberry, General Electric, Levi's, Lexus, Macy's, Michael Kors, PayPal, Starwood • Taco Bell announced last week that it would use Instagram ads as part of the roll-out of its breakfast menu source: Adage http://adage.com/article/digital/monthly-cost-instagram-ad-campaign-approach-1m/292441/ dinsdag 10 juni 2014
  • 40. instagram advertising • Campaigns with influencers, check instabrandlab • Test group advertisers: Adidas, Ben & Jerry's, Burberry, General Electric, Levi's, Lexus, Macy's, Michael Kors, PayPal, Starwood • Taco Bell announced last week that it would use Instagram ads as part of the roll-out of its breakfast menu • Instagram has also recently donated ad space to the non-profit Charity Water source: Adage http://adage.com/article/digital/monthly-cost-instagram-ad-campaign-approach-1m/292441/ dinsdag 10 juni 2014
  • 41. instagram advertising • Campaigns with influencers, check instabrandlab • Test group advertisers: Adidas, Ben & Jerry's, Burberry, General Electric, Levi's, Lexus, Macy's, Michael Kors, PayPal, Starwood • Taco Bell announced last week that it would use Instagram ads as part of the roll-out of its breakfast menu • Instagram has also recently donated ad space to the non-profit Charity Water • Advertising costs between 350.000 - 1.000.000$ a month source: Adage http://adage.com/article/digital/monthly-cost-instagram-ad-campaign-approach-1m/292441/ dinsdag 10 juni 2014
  • 42. instagram advertising • Campaigns with influencers, check instabrandlab • Test group advertisers: Adidas, Ben & Jerry's, Burberry, General Electric, Levi's, Lexus, Macy's, Michael Kors, PayPal, Starwood • Taco Bell announced last week that it would use Instagram ads as part of the roll-out of its breakfast menu • Instagram has also recently donated ad space to the non-profit Charity Water • Advertising costs between 350.000 - 1.000.000$ a month • CPMs are based on factors like targeting (gender and age are the only parameters now available), reach and frequency source: Adage http://adage.com/article/digital/monthly-cost-instagram-ad-campaign-approach-1m/292441/ dinsdag 10 juni 2014
  • 43. Top 50 brands on instagram • 52 brands have over 1 Million Followers (up from 48 last month) • 6 brands and companies have over 3 Million followers: National Geographic, The Ellen Show,Nike, Victoria’s Secret, Forever 21, 9GAG • First brand to pass 5 million Followers: National Geographic • Most hashtagged brands: #VSCOcam, #Nike, and #Disney SOURCE: NITROGR.AM dinsdag 10 juni 2014
  • 44. dutch brands on instagram check instagids.com to find dutch people and brands check webstagr.am for dutch hashtags dinsdag 10 juni 2014
  • 45. dinsdag 10 juni 2014
  • 46. dinsdag 10 juni 2014
  • 47. shopping & buying through instagram dinsdag 10 juni 2014
  • 48. dinsdag 10 juni 2014
  • 49. @donalddrawbertson #worldcup sells his art through fashion app trendabl (sharing, discovering and shopping fashion) : dinsdag 10 juni 2014
  • 50. dinsdag 10 juni 2014
  • 51. @foxandfawn foxandfawn Beautiful maxi dress by Wildfox! Semi sheer pilled french terry. Made in the USA. SZ. S. $34.95. foxandfawn SOLD! @teassmith 5d foxandfawn Sorry ladies! She called first @erinkobrin @sydneyfrances 5d dinsdag 10 juni 2014
  • 52. dinsdag 10 juni 2014
  • 53. @venzedits dinsdag 10 juni 2014
  • 54. more instagram? • Check my blog justk.nl for this keynote • Follow me on twitter, linkedIn, and like my facebookpage • Need help with instagram? Hire me for advice • Questions? Ask me on twitter @kirst_enj •Two persons that add kirsten jassies on LinkedIn will get FREE instagram advice > so link! dinsdag 10 juni 2014