Instagram marketingwhat you can do with one million followers (and how to get them)
social influence specialist kirsten jas...
instagram stats
source: http://expandedramblings.com/index.php/important-instagram-stats
dinsdag 10 juni 2014
instagram stats
• Instagram has had 20 billion photos posted (20 miljard)
source: http://expandedramblings.com/index.php/i...
instagram stats
• Instagram has had 20 billion photos posted (20 miljard)
• 1,4 million dutch people, 536.000 visit daily
...
instagram stats
• Instagram has had 20 billion photos posted (20 miljard)
• 1,4 million dutch people, 536.000 visit daily
...
instagram stats
• Instagram has had 20 billion photos posted (20 miljard)
• 1,4 million dutch people, 536.000 visit daily
...
instagram stats
• Instagram has had 20 billion photos posted (20 miljard)
• 1,4 million dutch people, 536.000 visit daily
...
instagram stats
• Instagram has had 20 billion photos posted (20 miljard)
• 1,4 million dutch people, 536.000 visit daily
...
instagram stats
• Instagram has had 20 billion photos posted (20 miljard)
• 1,4 million dutch people, 536.000 visit daily
...
instagram stats
• Instagram has had 20 billion photos posted (20 miljard)
• 1,4 million dutch people, 536.000 visit daily
...
instagram stats
• Instagram has had 20 billion photos posted (20 miljard)
• 1,4 million dutch people, 536.000 visit daily
...
instagram stats
• Instagram has had 20 billion photos posted (20 miljard)
• 1,4 million dutch people, 536.000 visit daily
...
dinsdag 10 juni 2014
@kirst_enj
my most iked pics are the ones with a story, from me and my family. The personal the better. Just beautiful pic...
dinsdag 10 juni 2014
@negin_mirsalehi
Forget about the selfies, it's all about the WEfie when you're having fun! Using my new@SamsungCamera #Wefie...
dinsdag 10 juni 2014
Forever grateful to@queensland for being able to take my dad on this journey. We will never forget this adventure together...
dinsdag 10 juni 2014
Good food , good drinks , good company , and the view is not bad either by mirko1704
richkidsofinstagram.tumblr.com
dinsdag...
dinsdag 10 juni 2014
@bartsfishtales
Today I got some help from Ruben, a young TV presenter from @bastatv. He is helping me make a Fresh Herb sa...
@bartsfishtales
Today I got some help from Ruben, a young TV presenter from @bastatv. He is helping me make a Fresh Herb sa...
dinsdag 10 juni 2014
@annstreetstudio
Part 1: It's a date!... or is it a con? #TheLincolnJob @LincolnMotorCo
dinsdag 10 juni 2014
@annstreetstudio
Part 1: It's a date!... or is it a con? #TheLincolnJob @LincolnMotorCo
dinsdag 10 juni 2014
instagram tips&tricks
tell stories, use and research hashtags, check stats, be social
dinsdag 10 juni 2014
tell a beautiful, consistent,
personal story
dinsdag 10 juni 2014
tell a beautiful, consistent,
personal story
• create pics by using a smartphone , a filter
and edit with apps like camera+...
tell a beautiful, consistent,
personal story
• create pics by using a smartphone , a filter
and edit with apps like camera+...
tell a beautiful, consistent,
personal story
• create pics by using a smartphone , a filter
and edit with apps like camera+...
tell a beautiful, consistent,
personal story
• create pics by using a smartphone , a filter
and edit with apps like camera+...
research & use hashtags
#ootd #fromwhereistand #thingsorganizedneatly
#fromwhattheysee #throwbackthursday
#thinkofyourownh...
> iconosquare.com
check your instagram stats
dinsdag 10 juni 2014
be social:
#follow #feature & engage
dinsdag 10 juni 2014
instagram advertising
source: Adage http://adage.com/article/digital/monthly-cost-instagram-ad-campaign-approach-1m/292441...
instagram advertising
• Campaigns with influencers, check instabrandlab
source: Adage http://adage.com/article/digital/mont...
instagram advertising
• Campaigns with influencers, check instabrandlab
• Test group advertisers: Adidas, Ben & Jerry's, Bu...
instagram advertising
• Campaigns with influencers, check instabrandlab
• Test group advertisers: Adidas, Ben & Jerry's, Bu...
instagram advertising
• Campaigns with influencers, check instabrandlab
• Test group advertisers: Adidas, Ben & Jerry's, Bu...
instagram advertising
• Campaigns with influencers, check instabrandlab
• Test group advertisers: Adidas, Ben & Jerry's, Bu...
instagram advertising
• Campaigns with influencers, check instabrandlab
• Test group advertisers: Adidas, Ben & Jerry's, Bu...
Top 50
brands on
instagram
• 52 brands have over 1 Million
Followers (up from 48 last
month)
• 6 brands and companies have...
dutch brands on instagram
check instagids.com to find dutch people and brands
check webstagr.am for dutch hashtags
dinsdag ...
dinsdag 10 juni 2014
dinsdag 10 juni 2014
shopping & buying
through instagram
dinsdag 10 juni 2014
dinsdag 10 juni 2014
@donalddrawbertson
#worldcup
sells his art
through fashion
app trendabl
(sharing,
discovering and
shopping fashion) :
dins...
dinsdag 10 juni 2014
@foxandfawn
foxandfawn Beautiful maxi dress by Wildfox! Semi sheer pilled french terry.
Made in the USA. SZ. S. $34.95.
fo...
dinsdag 10 juni 2014
@venzedits
dinsdag 10 juni 2014
more instagram?
• Check my blog justk.nl for this keynote
• Follow me on twitter, linkedIn, and like my facebookpage
• Nee...
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Instagram marketing - what to do with 1m followers and how to get them

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Learn more about Instagram Marketing with tips, tricks and a lot of good examples. I created this presentation for congres Facebook marketing 2014 in Utrecht, the Netherlands

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Instagram marketing - what to do with 1m followers and how to get them

  1. 1. Instagram marketingwhat you can do with one million followers (and how to get them) social influence specialist kirsten jassies @kirst_enj justK.nl + dinsdag 10 juni 2014
  2. 2. instagram stats source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  3. 3. instagram stats • Instagram has had 20 billion photos posted (20 miljard) source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  4. 4. instagram stats • Instagram has had 20 billion photos posted (20 miljard) • 1,4 million dutch people, 536.000 visit daily source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  5. 5. instagram stats • Instagram has had 20 billion photos posted (20 miljard) • 1,4 million dutch people, 536.000 visit daily • 13% of Internet users use Instagram source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  6. 6. instagram stats • Instagram has had 20 billion photos posted (20 miljard) • 1,4 million dutch people, 536.000 visit daily • 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  7. 7. instagram stats • Instagram has had 20 billion photos posted (20 miljard) • 1,4 million dutch people, 536.000 visit daily • 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes • 70% of all instagram users (220 million) log in at least once every day source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  8. 8. instagram stats • Instagram has had 20 billion photos posted (20 miljard) • 1,4 million dutch people, 536.000 visit daily • 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes • 70% of all instagram users (220 million) log in at least once every day • Busiest day on Instagram:Thanksgiving 2013 source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  9. 9. instagram stats • Instagram has had 20 billion photos posted (20 miljard) • 1,4 million dutch people, 536.000 visit daily • 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes • 70% of all instagram users (220 million) log in at least once every day • Busiest day on Instagram:Thanksgiving 2013 • 34% of US teens & millennials (ages 14-34) use Instagram source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  10. 10. instagram stats • Instagram has had 20 billion photos posted (20 miljard) • 1,4 million dutch people, 536.000 visit daily • 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes • 70% of all instagram users (220 million) log in at least once every day • Busiest day on Instagram:Thanksgiving 2013 • 34% of US teens & millennials (ages 14-34) use Instagram • Most instagrammed city: NewYork source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  11. 11. instagram stats • Instagram has had 20 billion photos posted (20 miljard) • 1,4 million dutch people, 536.000 visit daily • 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes • 70% of all instagram users (220 million) log in at least once every day • Busiest day on Instagram:Thanksgiving 2013 • 34% of US teens & millennials (ages 14-34) use Instagram • Most instagrammed city: NewYork • Most instagrammed location: Siam Paragon shoppingmall Bangkok source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  12. 12. instagram stats • Instagram has had 20 billion photos posted (20 miljard) • 1,4 million dutch people, 536.000 visit daily • 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes • 70% of all instagram users (220 million) log in at least once every day • Busiest day on Instagram:Thanksgiving 2013 • 34% of US teens & millennials (ages 14-34) use Instagram • Most instagrammed city: NewYork • Most instagrammed location: Siam Paragon shoppingmall Bangkok • Most used hashtag #LOVE source: http://expandedramblings.com/index.php/important-instagram-stats dinsdag 10 juni 2014
  13. 13. dinsdag 10 juni 2014
  14. 14. @kirst_enj my most iked pics are the ones with a story, from me and my family. The personal the better. Just beautiful pics work too :-) dinsdag 10 juni 2014
  15. 15. dinsdag 10 juni 2014
  16. 16. @negin_mirsalehi Forget about the selfies, it's all about the WEfie when you're having fun! Using my new@SamsungCamera #WefieNX dinsdag 10 juni 2014
  17. 17. dinsdag 10 juni 2014
  18. 18. Forever grateful to@queensland for being able to take my dad on this journey. We will never forget this adventure together! Thanks. #visitgoldcoast #thisisqueensland #room753 @croyable dinsdag 10 juni 2014
  19. 19. dinsdag 10 juni 2014
  20. 20. Good food , good drinks , good company , and the view is not bad either by mirko1704 richkidsofinstagram.tumblr.com dinsdag 10 juni 2014
  21. 21. dinsdag 10 juni 2014
  22. 22. @bartsfishtales Today I got some help from Ruben, a young TV presenter from @bastatv. He is helping me make a Fresh Herb sauce! Mix garlic, capers, fresh parsley, mint, basil, olive oil, vinegar, dijon mustard, some lemon, pepper and salt and your Fresh Herb Sauce is ready! In the next episode we will put the sauce next to wild Alaskan salmon, baked on the skin. dinsdag 10 juni 2014
  23. 23. @bartsfishtales Today I got some help from Ruben, a young TV presenter from @bastatv. He is helping me make a Fresh Herb sauce! Mix garlic, capers, fresh parsley, mint, basil, olive oil, vinegar, dijon mustard, some lemon, pepper and salt and your Fresh Herb Sauce is ready! In the next episode we will put the sauce next to wild Alaskan salmon, baked on the skin. dinsdag 10 juni 2014
  24. 24. dinsdag 10 juni 2014
  25. 25. @annstreetstudio Part 1: It's a date!... or is it a con? #TheLincolnJob @LincolnMotorCo dinsdag 10 juni 2014
  26. 26. @annstreetstudio Part 1: It's a date!... or is it a con? #TheLincolnJob @LincolnMotorCo dinsdag 10 juni 2014
  27. 27. instagram tips&tricks tell stories, use and research hashtags, check stats, be social dinsdag 10 juni 2014
  28. 28. tell a beautiful, consistent, personal story dinsdag 10 juni 2014
  29. 29. tell a beautiful, consistent, personal story • create pics by using a smartphone , a filter and edit with apps like camera+, diptic, litely, over, a beautiful mess or facetune dinsdag 10 juni 2014
  30. 30. tell a beautiful, consistent, personal story • create pics by using a smartphone , a filter and edit with apps like camera+, diptic, litely, over, a beautiful mess or facetune • post personal pics, behind the scenes, diy’s dinsdag 10 juni 2014
  31. 31. tell a beautiful, consistent, personal story • create pics by using a smartphone , a filter and edit with apps like camera+, diptic, litely, over, a beautiful mess or facetune • post personal pics, behind the scenes, diy’s • for example: use the same filter, photo- object, or photo-angle all the time dinsdag 10 juni 2014
  32. 32. tell a beautiful, consistent, personal story • create pics by using a smartphone , a filter and edit with apps like camera+, diptic, litely, over, a beautiful mess or facetune • post personal pics, behind the scenes, diy’s • for example: use the same filter, photo- object, or photo-angle all the time • use app instapload if multiple users add pics to the same account dinsdag 10 juni 2014
  33. 33. research & use hashtags #ootd #fromwhereistand #thingsorganizedneatly #fromwhattheysee #throwbackthursday #thinkofyourownhashtag #donotuseyourbrandname dinsdag 10 juni 2014
  34. 34. > iconosquare.com check your instagram stats dinsdag 10 juni 2014
  35. 35. be social: #follow #feature & engage dinsdag 10 juni 2014
  36. 36. instagram advertising source: Adage http://adage.com/article/digital/monthly-cost-instagram-ad-campaign-approach-1m/292441/ dinsdag 10 juni 2014
  37. 37. instagram advertising • Campaigns with influencers, check instabrandlab source: Adage http://adage.com/article/digital/monthly-cost-instagram-ad-campaign-approach-1m/292441/ dinsdag 10 juni 2014
  38. 38. instagram advertising • Campaigns with influencers, check instabrandlab • Test group advertisers: Adidas, Ben & Jerry's, Burberry, General Electric, Levi's, Lexus, Macy's, Michael Kors, PayPal, Starwood source: Adage http://adage.com/article/digital/monthly-cost-instagram-ad-campaign-approach-1m/292441/ dinsdag 10 juni 2014
  39. 39. instagram advertising • Campaigns with influencers, check instabrandlab • Test group advertisers: Adidas, Ben & Jerry's, Burberry, General Electric, Levi's, Lexus, Macy's, Michael Kors, PayPal, Starwood • Taco Bell announced last week that it would use Instagram ads as part of the roll-out of its breakfast menu source: Adage http://adage.com/article/digital/monthly-cost-instagram-ad-campaign-approach-1m/292441/ dinsdag 10 juni 2014
  40. 40. instagram advertising • Campaigns with influencers, check instabrandlab • Test group advertisers: Adidas, Ben & Jerry's, Burberry, General Electric, Levi's, Lexus, Macy's, Michael Kors, PayPal, Starwood • Taco Bell announced last week that it would use Instagram ads as part of the roll-out of its breakfast menu • Instagram has also recently donated ad space to the non-profit Charity Water source: Adage http://adage.com/article/digital/monthly-cost-instagram-ad-campaign-approach-1m/292441/ dinsdag 10 juni 2014
  41. 41. instagram advertising • Campaigns with influencers, check instabrandlab • Test group advertisers: Adidas, Ben & Jerry's, Burberry, General Electric, Levi's, Lexus, Macy's, Michael Kors, PayPal, Starwood • Taco Bell announced last week that it would use Instagram ads as part of the roll-out of its breakfast menu • Instagram has also recently donated ad space to the non-profit Charity Water • Advertising costs between 350.000 - 1.000.000$ a month source: Adage http://adage.com/article/digital/monthly-cost-instagram-ad-campaign-approach-1m/292441/ dinsdag 10 juni 2014
  42. 42. instagram advertising • Campaigns with influencers, check instabrandlab • Test group advertisers: Adidas, Ben & Jerry's, Burberry, General Electric, Levi's, Lexus, Macy's, Michael Kors, PayPal, Starwood • Taco Bell announced last week that it would use Instagram ads as part of the roll-out of its breakfast menu • Instagram has also recently donated ad space to the non-profit Charity Water • Advertising costs between 350.000 - 1.000.000$ a month • CPMs are based on factors like targeting (gender and age are the only parameters now available), reach and frequency source: Adage http://adage.com/article/digital/monthly-cost-instagram-ad-campaign-approach-1m/292441/ dinsdag 10 juni 2014
  43. 43. Top 50 brands on instagram • 52 brands have over 1 Million Followers (up from 48 last month) • 6 brands and companies have over 3 Million followers: National Geographic, The Ellen Show,Nike, Victoria’s Secret, Forever 21, 9GAG • First brand to pass 5 million Followers: National Geographic • Most hashtagged brands: #VSCOcam, #Nike, and #Disney SOURCE: NITROGR.AM dinsdag 10 juni 2014
  44. 44. dutch brands on instagram check instagids.com to find dutch people and brands check webstagr.am for dutch hashtags dinsdag 10 juni 2014
  45. 45. dinsdag 10 juni 2014
  46. 46. dinsdag 10 juni 2014
  47. 47. shopping & buying through instagram dinsdag 10 juni 2014
  48. 48. dinsdag 10 juni 2014
  49. 49. @donalddrawbertson #worldcup sells his art through fashion app trendabl (sharing, discovering and shopping fashion) : dinsdag 10 juni 2014
  50. 50. dinsdag 10 juni 2014
  51. 51. @foxandfawn foxandfawn Beautiful maxi dress by Wildfox! Semi sheer pilled french terry. Made in the USA. SZ. S. $34.95. foxandfawn SOLD! @teassmith 5d foxandfawn Sorry ladies! She called first @erinkobrin @sydneyfrances 5d dinsdag 10 juni 2014
  52. 52. dinsdag 10 juni 2014
  53. 53. @venzedits dinsdag 10 juni 2014
  54. 54. more instagram? • Check my blog justk.nl for this keynote • Follow me on twitter, linkedIn, and like my facebookpage • Need help with instagram? Hire me for advice • Questions? Ask me on twitter @kirst_enj •Two persons that add kirsten jassies on LinkedIn will get FREE instagram advice > so link! dinsdag 10 juni 2014
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