Blog networks a keynote for the hive berlin
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Blog networks a keynote for the hive berlin

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A presentation about the pros and cons of blog networks like Blogher, Nowmanifest, Blogtoday and more.

A presentation about the pros and cons of blog networks like Blogher, Nowmanifest, Blogtoday and more.

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    Blog networks a keynote for the hive berlin Blog networks a keynote for the hive berlin Presentation Transcript

    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesBLOG NETWORKS- Why they exist and what they do for bloggers - by @kirst_enjzondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten Jassiesabout me @kirst_enjzondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesWhat kind of networks?Ad networks like passionfruitads.com, bloggernet.eu,adfactor (dutch), adVICEPublishing networks like blogher.com, blogtoday.nl,Niche/focus networks like fitfluentials, foodie.com,creatorsofdesire.com, socialinfluencers, Freshnet.seProfessional networks like heartifb.com, linkedin- andfacebookgroupszondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesWhy do they excist?DUH, they want to make money of you!But....publishingnetworks have more reasons to create networks.They can help you grow and make money because:They can get you more traffic and exposureThey have expertise on SEO/affiliate/video/statistics/mobileThey know a lot about the development of sites and brandsThey can connect you with existing on- and offline brandsThey have relationships with lots of advertisers and PR-agencieszondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten Jassiesso, why would you join?To make (more) moneyTo have acces to better/more recources and expertiseSo your blog will have more traffic and exposureConnecting with likeminded, getting colleaguesBelonging to a really cool networkzondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesBLOG NETWORKSEXAMPLESzondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesNOWMANIFESTWorld’s most influential fashion blogszondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesNOWMANIFEST“The bloggers have moved from commentators to creators;gone from front row next to Anna Wintourto backstage next to Alber Elbaz in but one calendar year.We have entered the next stage.”BryanBoy- Anna Della Russo - FashionToast- Industrie Magazine - Elin KlingFOUDER ELIN KLING- First fashionblogger to create a collection for H&M- The face of Louis Vuitton online campaign- Guess design collaboration with NET-A-PORTER- First with Swedish publisher Bonnier, now Conde Nastzondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesBLOGHERLife well said > 3.000 blogszondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesBLOGHER✤BlogHer Conferences, the world’s largest conferences forwomen in social media✤BlogHer Publishing Network, with 3,000 blogs one of thelargest publishing networks of blogs authored by women.Paid out 17 million dollar to 4.250 bloggers in 3 years time✤BlogHer.com, the web’s leading guide to news and trendsamong women in social media, renowned as a communitywhere women speak their minds on every topiczondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesCREATORS OF DESIRE10 Dutch and English top-fashionbloggerszondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesCREATORS OF DESIREzondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesFOODIEVertical social network fromGLAM mediaThe content on Foodie comesfrom blogs that were curated/choosen by the publisherFoodie monitizes by puttingads on the pop-ups justbefore you go to the blogwhere the original post is onzondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesBLOGTODAYDutch influencers network with over 30 blogs at the end of 2013zondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesBLOGTODAY✤ Blogtoday is an influencers network ofbeauty-, fashion- and lifestyle bloggersselected by Sanoma Netherlands. At theend of 2013 there will be over 30 bloggersthat are part of the network and workingtogether with Sanoma magazines andwebsites✤ Bloggers will remain owner of their blogand content at al time. Sanoma will onlysell their ads and advertorials✤ Blogtoday will help online influencers togrow in reach and traffic by givingexposure and let experts (SEO/IT/Mobile/Video) advice bloggers✤ Bloggers will help Sanoma by creatingcontent for Sanoma sites and mags andteach their online skills to offline editors(reversed mentoring)zondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesBLOGLOVINMakes your blog-reading fun and easyzondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesBLOGLOVIN✤Add all the blogs you want to follow,and then you’ll get notified every time oneof your favorite blogs has written a newblog post✤Every blog with a good FEED can befound through Bloglovin✤They have a really nice app where youcan follow your favorite blog✤Bloglovin is worldly known under allbloglovers, so be sure you’re on there✤You can search blogs by category youlike, country and popularityzondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesHEARTifbIndependent Fashion Bloggers (IFB)cultivates a community for fashionbloggers to share their experiences andcreate a resource so everyone can build abetter blog, >50.000 bloggers joinedCommunity linking group, forums andLittleBirdie, a platform to connectbloggers  and PR in a safe an mutuallybeneficial wayEvents with keynotes about affiliatemarketing, photography, monitizing etcGood articles about the business ofblogging, techtips, blogtips and morezondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesMEDIUM: future of blogging?This new tool/publishingplatformassembles "quality media"Started by Twitter founders EvanWilliams and Biz StoneWhereas images, video, and the like aresecondary to text on blogs and Twitter,Mediums supposed to be able to bendequally to everythingSo beautiful, so easy to use, but...what is itreally?zondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesWhat’s your worth?There are a lot of ad agencies that take in bloggers/influencers: adVice, Bloggernet.eu, adFactor(dutch), Blogmij (dutch)In the US there is an overload of bloggers, so brands can choose. Average bloggers get 100-200dollar for an advertorialIn the Netherlands there are not (yet) many quality blogs, so the big bloggers make good money withtheir exclusive agencies. Some even over 50.000 euros a year!Payment mostly based on unique traffic, but more and more they are looking at engagment andpower to persuade (influence)Banners are called spot-advertising. You are very lucky to earn an average of 2 to 3 euro’s CPM.That’s 2 euro’s for every 1.000 pageview. With 50.000 pageviews, you make 100 to 150 euro’s.Advertorials and more intense cooperation between brand and blogger can get you from 250 to 750euros. Depending on how big your blog or influence iszondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten Jassiesjoin or stay indepentdent?It’s up to you!Determine long term goals for your blog.Journalist? Stylist? Want to be a professionalblogger, or just use your blog as a portfolio?Review the pros and cons of joining a blog networkBlog networks can bring a steady income and largeamounts of traffic, but you will still have to give upa portion of the ad revenue generated from the siteWhen you join a network, you can’t just lean backfor a while: regularly blogging is a mustCan you grow your blog yourself and generate thesame amount of ad revenue as you would when youwere part of a blog network?zondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesBlog POPquizWhat is the real name of designblogger SWISSMISS?Tina Roth EisenbergWhich blogger is the founder of Nowmanifest?Elin KlingWhich designer named a bag after blogger Bryanboy?Marc JacobsAt what age did Tavi Gevinson start her fashionblog?11 yearszondag 26 mei 2013
    • Blognetworks keynoteThe Hive Berlin by Kirsten JassiesQUESTIONS?KIRSTEN.JASSIES@SANOMA.COM OR @kirst_enjzondag 26 mei 2013