Blum Portfolio


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Blum Portfolio

  1. 1. Identity Assignment: Designed an unconventional resume and created logotype. Physical version accordion folds so color panels are used as tabs.
  2. 2. Magazine Design Assignment: Created logotype and designed two covers for University of Baltimore promotional magazine, Charm. Though it began as an assignment, my version was one of three selected for actual publication.
  3. 3. Magazine Design Assignment: Created multi-page layout for section of Charm Magazine to promote the many interesting locations in Mt. Vernon So much going on around UB... this section is here to help you decide where to start! “I feel like a McDonald’s french fry,” one woman sitting under a heater whispered to the woman next to her. She and her friend were among the TK students at Midtown Yoga’s popular “Hot Yoga” class one recent afternoon, working through an hour of vinyasa yoga poses under three red-hot warmers in the studio ceiling. The typical class finds more than TK students cramming their mats into the 90-degree studio, matching the pounding of their heartbeats to the rhythm of a drum tape playing in the background. “Ninety minutes of torture, ninety years of happy living.” This is the motto of owner Kim Manfredi-Blades, whose ninety-minute hot yoga class is most packed in the freezing months of winter. But thawing out frozen winter bones is just the most basic benefit of the class - practicing this flowy style of yoga in a heated environment allows a deeper stretch of the muscles and tendons in the body, explains Manfredi-Blades, and perspiring rids the body of toxins and promotes its ability to heal. “There really is yoga for everyone,” says Manfredi-Blades, and Midtown Yoga brings welcomes them all – from those who have never exercised before to recovering marathon runners to lifelong devotees of yoga practice. Even a Baltimore Raven or two has been known to drop in for a class. A community class (ninety minutes for only $6.00) is offered several times a week and welcomes drop-ins. And drop in they do – mats are rolled out edge to edge by the time class begins. So whether you hike the few blocks from UB to the studio or search the for streets a parking space, you’ll want to arrive early enough to find a spot in this popular class. What do you need to bring to class? A yoga mat, at least two towels: one larger towel to cover your mat, and one smaller towel to wipe the sweat, and water. Definitely do not forget the water. Midtown Yoga 107 East Preston Street 410.234.8967 Some Like it Hot Turning up the heat in yoga class – Megan Scherr This Just In... 24 25
  4. 4. Clothes, Cocktails, Comfort Local hot spot Dionysus has all this and more – Natalie Minor Lynn Hafner, co-owner of Dionysus Restaurant and Lounge, is on a mission to “get cool women in the city together” through a clothing swap, which she hosts twice a year. “I thought: I’ve got the venue. Why not have other women, who might not normally meet, come here and we can have a good time?” The idea of the swap started at Club Charles in the late 90s. Women get together with a bottle of wine and a bag of clothes, intended for Goodwill. Any woman is invited. It’s also a chance to network in a fun, casual environment. “People feel comfortable here. A lot of women come in; it’s not a meat market, and they don’t have to worry,” Lynn said. This “bar that tips built” has an upstairs fine dining area, where the clothing swap takes place; as well as the downstairs bar, where friends built the wooden high-boy seating area as well as the stone-inlaid coffee table. Soon, Lynn will remodel the upstairs to match the darker warmth of the bar area. “This is what works, so I want to translate it to the upstairs,” she said. Lynn will retain the upstairs area for finer dining, but will make the seating more comfortable by including ottomans which, she points out, could double as an eating surface. This will allow more patrons to try the homespun menu. The kitchen, which Lynn ran for the first year and a half, is central to the success of the place. From it, you may be served Wild Mushroom Arancini fritters, the White Pizza (an all-round favorite), or the Pumpkin Gnocchi (which was a special last fall). Dionysus also serves burgers, and is open for Sunday brunch. The menu changes twice a year, so be sure to have your last plate of Hunter’s Sausage before it’s replaced by the falafel. You’ll know when it’s about to change, since it happens just after the clothing swap. This spring’s swap is scheduled for April. “You can just go on our MySpace page and find out when the next one is,” Lynn says. 8 East Preston Street 410-244-1020 One of the great ironies of the globally ubiquitous Starbucks is that a charge is required for internet access, as if the $4.25 you’ve paid for your venti no-foam latte is not enough. As this fact has driven many to imbibe their caffeine elsewhere, the chain has recently announced that they will be offering free wireless in the coming months. But wait, there’s a catch. “You have to have a registered Starbucks card and even then it will be free for only two hours,” explains a local barista. So where can you find truly free wifi and a unique atmosphere within walking distance of the University of Baltimore? Here are three top choices. The vast, open interior of the City Café provides plenty of seating for everyone, including regular tables, high-tops and counter space and enough outlets to go around. Floor-to-ceiling windows make the space light and airy and especially calming on sunny days. Conversations are limited in the front section and the music is kept at a reasonable level. Whether you plan on staying all day or are just checking your email, the white noise of the whirring refrigerators drowns out all distractions and makes it a pleasure to get your work done here. Asqual Coffee Shop is almost distraction-free – a simple café with fine Ethiopian coffee, smooth jazz and free wireless. There is a front section where you can order and sit at the counter, or you can take your coffee walk down five steps to get to a small main room with tables and comfortable booths. Asqual caters to the morning and mid-day coffee crowd who take it to go ,so there is always room for customers who want to stay and work. OUTLETS? The staff is very friendly and many customers stop in just to say hi. Descending into Red Emma’s Bookstore you are transported into the dark, secretive hideout of the socially conscious. There is a counter with stools as well as two tables where you can order your fair trade coffee, and although it is not spacious there is always an open seat. Not only does Emma’s provide free wifi access, they even have public computers anyone can use. However, if you do bring your laptop, come with a full battery as an outlet is hard to find. Also, while the high-energy atmosphere is inviting, chatty regulars (plotting the overthrow of the state, no doubt) can make concentration a problem. City Café 1001 Cathedral St. • 410.539.4252 Asqual Coffee Shop 1129 Maryland Ave. • 410.244.1782 Red Emma’s Bookstore 800 St. Paul St. • 410.230.0450 Get Charged Up! Pay for your coffee, not your internet at these area hangouts - Betsy Kniffen Baltimore has a diverse and dissenting urban culture wherever you look, but these three locations are sure to stand out on any radical’s dance card. Join your fellow proletarians at Red Emma’s Bookstore and Cafe, a worker cooperative devoted to radical politics and grassroots culture and named after feminist, labor organizer, and anarchist Emma Goldman. “If I can’t dance,” Goldman famously said, “it’s not my revolution” -- so it makes sense that the store added a performance space this year to their historic location in the St. John’s Building. A rich calendar of free events features fundraisers for a family violence shelter, for the campaign against the death penalty, for a host of other left- friendly causes, as well as poetry readings and open mics where you may find the next Allen Ginsberg or Jack Kerouac. 800 St. Paul St. • (410) 230-0450 Another stop for the Charm City unorthodox is The Red Room at Normals Book and Records, a “laboratory for paracultural revolution of the Mid-Atlantic region.” Since late 1996, the Red Room has produced approximately 50 concerts of experimental, improvised, and harder- to-describe music each year. It is one of the most vital and long- standing experimental music series on the East Coast, highlighting Baltimore’s unusual and uninhibited experimental community as well as talent from across the globe. 425 E. 31st Street (410) 243-6888 For your burgeoning revolutionary, The Red Canoe children’s bookstore offers up some family and children’s activities. Start with guitar lessons for beginners -- what better way to get your child on the right track than having him or her learn how to play Bob Dylan and Woody Guthrie protest songs? Or pick up a copy of Chicken Man by Michelle Edwards -- a book about a little boy growing up on a kibbutz. 4337 Harford Road (410) 444-4440 Better Red Than Dead Veer left to find Charm City’s collectivist book & communist culture - Kelley Martin Hair with Flair A salon with great vibes… and a student discount – Michelle Saltmarsh “Sorry girls, I’m gay,” says the sailor on one of the many posters lining the walls of Neal’s Hair Studio -- Millie, the Ziegfeld Follies, and Bette Midler among them. There is no absence of flair in this Mt. Vernon studio. But the main thing that makes this salon different from others in the neighborhood is huge—Neal, owner and hair guru. He doesn’t look like someone who cuts hair—more like a retired linebacker for the Baltimore Ravens. But under his large exterior is a sensitive man, a teddy bear, a connoisseur of Broadway musicals, a poet, a comedian, an artist. He appreciates everything beautiful but with a splash of absurdity. You may come in and ask for a trim, but as soon as he sits you down and starts massaging your shoulders you begin to relax and wonder, “What else can you do?” As you talk to him about your day—or perhaps your life, if you’ve never been in for a visit—he interrupts the conversation (which he is carrying on with you, other patrons, and his employees) to ask, “Did you know Twiggy can sing?” Before anyone can answer he is already out of his chair and scrolling through his iPod. Aside from being a therapeutic experience Neal’s services are affordable—especially if you’re a college student. Every Tuesday, students can receive half off any service by bringing in their student IDs with a current term sticker. After you’re freshly coiffed and ready to wreak havoc on the town in your new ‘do be sure to double check you have all of your belongings. “I know I’ve made a real connection with a client when she leaves things behind…it means she feels at home,” Neal observes. 204 W. Read Street 410-528-8100 This Just In... 26 27
  5. 5. EAT THE CLOCK! Putting area eateries to the test of time - Lauren Golfer Maps can tell us where we are, where we want to go, and in some instances they can tell us where we have been. Take a detour to the Maryland Historical Society during the city-wide Baltimore Festival of Maps and you’ll see what we mean. The Festival, running from March 16 - June 8, features a boundless array of cartographic wonders interpreted with dose of contemporary attitude and a lot of latitude. Some far- flung examples include images from the Hubble Space telescope on view at the Walters and the mapping of the human genome at the Science Center. Among the treasures on display at the MdHS is a rare 1768 original map of the Mason-Dixon line. Few geographical locations have had a greater impact on the American psyche than this division. Blood was actually shed over the borderline between Maryland and Pennsylvania in two wars preceding the American Revolution, causing Charles Mason and Jeremiah Dixon to be dispatched from England to settle the dispute between the Calvert family of Maryland and the Penn family of Pennsylvania. The survey took five grueling years to complete and was quite cutting-edge for its time, the first to use astronomical and timekeeping instruments to determine longitude. However, less than ten years after the “line of peace” was drawn, both Penns and Calverts lost their colonial empires in the American Revolution. Historic maps are composed of unequal parts of conjecture, science, art, and cultural revelation. They fascinate not only because of the skill and challenge of making them, but what they reveal about the preoccupations of human beings as they occupy space and time. Check out the festival’s website for a full list of events: Maryland Historical Society 210 West Monument Street 410.685.3750 Not Your Nephew’s Google Map – Pam Jeffries Calling all hungry/poor/time-crunched students: We hear your plea. You want to be fed now, and your student loans don’t allow you the luxury of splurging on food. Where can you get a decent meal that’s close to class and quick? Since you don’t have the time or money to experiment, we scoped out a variety of places for you around the 5:00 p.m. hour. Bibliophile Alert: Drusilla’s Books A Peter Pan Paradise – Laura Melamed Once upon a time, according to librarian Ivy Owens, the Empress of Japan visited the Library of Congress and was so taken by the books in the children’s section that she wanted to take them home with her. The library was not willing to part with its books, but did not want to disappoint the Empress either. So who was called? Drusilla Jones, owner of a cozy, independent bookshop located on Howard St.’s Antique Row. The library purchased the coveted titles from Drusilla’s store and gave them to the Empress. Drusilla (not to be confused with Drizella, Cinderella’s stepsister in the Walt Disney version of the story) opened her store, called simply Drusilla’s Books, in 1985, after the shop she had been working in closed. She decided to specialize in children’s books and to feature books in a variety of other genres and, to include rare and out-of-print books, as well. Besides selling books, Drusilla has been known to rent them as props, to moviemakers who do their filming in Baltimore, says Ivy, who, in addition to being a librarian, has worked part-time in Drusilla’s store for the last 8 years. Books from Drusilla’s store appear in Guarding Tess, with Shirley MacLaine and Nicholas Cage. Locked away in an antique glass case at the back of Drusilla’s store is a work of art – a book called Peter Pan in Kensington Gardens. This thick hardcover version of the story, written by J.M. Barrie, is intricately illustrated, with delicate fairies and a Peter Pan who is depicted in the form of a baby, on color plates, by Arthur Rakham. This treasure was published in 1906 and bibliophiles find it fascinating to behold, even if they cannot purchase it for $850. Books throughout Drusilla’s store are marked with prices ranging anywhere from the extremely affordable “free to a good home” all the way on up to $6,750. Bibliophiles might be excited to stumble across a $25 book called Enchanted Places, the autobiography of A.A. Milne’s son, the real Christopher Robin, who ended up opening a bookshop of his own when he grew up. 817 N. Howard St. 410-225-0277 Swingin’ Bartender At Club Charles. patrons drink with ease under the flying trapeze. – Amanda Burnham On any given Saturday night, the bartender at the super-hip Club Charles not only works hard behind the bar, but also swinging above it – costumed, on the flying trapeze. “It was the hottest thing I’ve ever seen,” said bar patron Ryan Dibeler. After learning her skill at the Trapeze School of Baltimore, bartender Nikki LeBlanche decided to bring her love for the circus into work to share with moviegoers and laid back hipsters alike, who flock to this dive bar on the weekends. LeBlanche danced ballet for years, but decided to give it up to try something more exotic when she began trapeze school three years ago. With dim red lights, grinning clowns painted on the walls, and an overall carnivalesque motif, one might assume the low-hanging trapeze was purely a decorative touch. Yet, whenever LeBlanche is working, she inevitably finds a moment to hop up on the bar and perform a fantastic show under the spotlight with sequins dazzling and David Bowie guiding her movements. “It was my suggestion to add the trapeze to the whole scene, my boss loved the idea, and I’ve been [performing] ever since. I have a great time,” said LeBlanche. “And, I love the chance to dress up,” she added, adjusting her Little Bo-Peep bonnet. LeBlanche performs almost every shift she works, which varies throughout the week, but always includes Saturday nights. Perhaps dressed in faux fur, a leather mini skirt, or as a swamp creature wrapped in green, LeBlanche displays her love for costume and performance alike. Although it is not widely publicized, those who are aware of the show adore it. As Dibeler put it, “the bartender’s show is one of the only reasons I come into the city on the weekends.” Club Charles offers low-priced drinks, serves a tasty menu from the adjacent Zodiac restaurant, and attracts a casual crowd with eclectic tastes. With the smoking ban now in effect, this club still maintains its alluring atmosphere with a packed jukebox, and fantastic people- watching. 724 N. Charles St. (410)-727-8815 Open Daily 6pm-2am This Just In... 28 29
  6. 6. Poster Assignment: Created conceptual illustration poster to promote Bengie’s Drive-In Theater
  7. 7. Poster Assignment: Created conceptual illustration poster for 30th Anniversary of the Publications Design program at University of Baltimore TIME FLIES PUBLICATIONS DESIGN 30 YEARS OF CREATIVELY INTEGRATING CONCEPTUAL THINKING, WRITING & GRAPHIC DESIGN IN ONE MASTER OF ARTS DEGREE
  8. 8. Freelance: Created multiple identity packages for stationery company 7668 El Camino Real • Suite 104-103 • Carlsbad, CA 92009 800.317.1813 • 7668 El Camino Real Suite 104-103 Carlsbad, CA 92009 800.317.1813 Tiffany Golden chief mamma
  9. 9. Freelance: Designed logo illustration from pre-existing logo, created all marketing materials, advertisements, and products.
  10. 10. Words & Images Assignment: Wrote, photographed, designed layout and diecut of instructional booklet. Back cover includes a die-cut folder for storing origami paper
  11. 11. Freelance: Created fan concept, designed layout and original diecut wedding program for outdoor wedding in September.
  12. 12. Magazine Design Assignment: Created sell sheets for high-end coffee magazine advertising kit. Developed logo and covers in a team. The Food Issue IssueTwo Beyond Kona Some Like It Cold CoffeeKarma PremiereIssue Nespresso Espresso at 8 Your Coffee Footprint IssueOne & C Artistic Grounds The convergence of coffee
  13. 13. Typography Assignment: Created typeface & logotype, as well as identity package for modern furniture company