A FAST COMPANY.
Before Fast Company, there was a fast company. A fast
brand. Fast in a few ways. Fast like Steve Prefontaine. And
fast like Phil Knight. Steve ran fast. Phil was quick on his
feet. Bottom line, fast is about making things happen. It’s
about making decisions and acting on them. This is at the
heart of Nike. Simplify and go. Fast.
A BIG COMPANY.
Fast forward three-plus decades. A fast company just got
big. Really big. Big is good. But big isn’t always fast. No
fault of the brand, just the physics of business. One day
you’re an office with 10 people. Then you become a global
brand with over 30k people. Suddenly your fast isn’t as
fast as it used to be.
We are digitally dependent. It’s hard for us to imagine that
business actually happened before email and computers.
But it did. We used the phone. We talked face to face. We
sent memos. And business happened.
THEN CAME E.
At some point in the 90s something happened. Something
big. It was called email. It would make the world small. It
would make the world more productive. No more memos
getting lost in the mail. No more interrupting productivity.
That’s what we thought.
Up ‘til now, Spam was canned meat. It just takes a click
to cc someone so why not? Why tell jokes at the water
cooler when we can send them to our co-workers’
“Ejail” is a part of our everyday life now. Being able to
attach a document to an email is a good thing. Being able
to attach an 18 meg PowerPoint isn’t. But people still do it.
Everyday. They are not your friends.
SIGNAL < NOISE
Typically only 1 out of 10 emails contain information directly
pertinent to the work you need to get done. For each email
you open it takes the average of four minutes to return to
the task at hand.
15 emails can steal an hour of productivity. Multiply that by
100 employees. 500 employees. 5000 employees. You get
A VERY BRIEF HISTORY OF NIKE TIME.
1972 2004 2008
The Brand is Yikes! There
c. 1978 Hello fmyi!
born. goes a quarter
Okay you got us. Welcome to a
of my day...
Who wears suits at more productive
Nike? The “hallway Nike.
the water cooler of
Bottom line, fmyi (for my innovation) is really about one
thing: making your life easier. When life is easier, it’s easier
to innovate. And hey, innovation is fmyi’s last name.
Simply put, fmyi is an online social networking workspace
where teams large or small can store and share information.
Think of it as your email body guard and admin all in one
safe place. It protects you from a bloated inbox. Best of all, it
was designed from the ground up for Nike. Bo may not
know Diddley, but fmyi knows Nike.
THIS IS YOUR
TEAM ON E.
Let’s say this is your team. On any given day they are going
to use email to communicate with each other a lot. And
many of those emails will cc most of the others. Net result:
you have a team who is constantly checking, sending,
THIS IS YOUR
TEAM ON FMYI.
It’s said that simplicity is the ultimate sophistication. Guess
you’d have to call fmyi sophisticated then. fmyi becomes
your central hub. Each team member (including external
folks) can post their communications on the site. They can
store PDFs and PowerPoints there (where they don’t clog
up your in-box). Regions become a non-issue. You don’t
have to cc anymore. Lost or deleted email is a thing of the
LIKE A BLOG.
fmyi kinda looks like a blog. But instead of being full of
Hollywood gossip or Uncle Ed’s vacation pictures, it’s full of
the stuff you need to get your job done. Like manage
projects. Track interactions with contacts. Build a resource
library. Stay on top of group tasks. All of the good stuff for
LIKE A SWISS
ARMY KNIFE OF
Everything you need in one place. Add
a message. Don’t email it. Post a file.
Add a link. See progress to date. All in
one place. All on one page. All with
one click. You can see what’s going on
across the Nike community from
people you’ve never met. And fmyi has
sustainability features built in, making
it easier to do the right thing.
Social networking is in the midst of a hockey stick growth
trajectory. Facebook and MySpace used to be the refuge of
teens and bands. Now, over 37% of adult internet users have
pages. A year ago less than 200 Nike employees had profiles
on Facebook. Now there are over 2500. So what would you
rather stare at all day — something from Microsoft, or
something fun like Facebook?
Point is, social networking is familiar. It’s easy and intuitive.
fmyi is built on this model.
fmyi knows there’s a lot of others out there. But fmyi is the
only one that knows Nike inside and out, has a platform
created with Nike in mind, with Nike people actively using it
already. fmyi’s team has deep knowledge of the Nike
process and will help every step of the way with the rollout.
fmyi also has an extensive internal Nike network of
advocates ready to jump on board for communications,
collaboration, innovation, and sustainability all wrapped up
into one social networking friendly platform. Sony, Aflac,
Hyatt, HBO, and thousands of others are on board too.
MAKING FAST FASTER.
Bill made shoes lighter so his runners were more efficient,
and thus faster. Shaving off even a fraction of an ounce
was an obsession with him because he knew that ounces
add up over the miles to pounds. fmyi likes that kind of
thinking. Saving you minutes means saving Nike months
when everyone is on fmyi. Evolve immediately on fmyi.
A faster fast.