Social media for ministry orange conference small

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Social media for ministry orange conference small

  1. 1. SOCIAL MEDIAEFFECTIVENESS#OC13#OC13
  2. 2. #OC13
  3. 3. #OC13 @JUSTINWISE#OC13
  4. 4. SOCIAL MEDIA FOR BUSINESSYOU ARE HERE.
  5. 5. SUCCESSSOCIAL MEDIA#OC13
  6. 6. SUCCESS≠#OC13
  7. 7. SUCCESS≠#OC13
  8. 8. SUCCESS≠#OC13
  9. 9. SUCCESS≠#OC13
  10. 10. Organizational Big IdeaORGANIZATIONAL COMMUNICATIONS PYRAMIDContent Marketing StrategyWebsite StrategySocial Media Strategy
  11. 11. #OC13
  12. 12. SILOS!
  13. 13. DAZED & CONFUSED!
  14. 14. DECREASE!
  15. 15. TRENDWe live in a post-website world#OC13
  16. 16. 1 IN 5One in every five page views happens onFacebook.com#OC13
  17. 17. MOSTPeople will first come into contact with yourorganization through a social network.#OC13
  18. 18. Organizational Big IdeaORGANIZATIONAL COMMUNICATIONS PYRAMIDContent Marketing StrategyWebsite StrategySocial Media Strategy
  19. 19. Web Social MediaBlogStatic DynamicDynamicInformation-drivenRelationship-drivenContent-drivenEducate QuestionsStoryBrain VoiceFaceONLINE PRESENCE MATRIX© 2013 Justin Wise
  20. 20. SOCIAL MEDIA EFFECTIVENESS CYCLE#OC13
  21. 21. SOCIAL MEDIA EFFECTIVENESS CYCLE#OC13
  22. 22. SOCIAL MEDIA EFFECTIVENESS CYCLEBuild awareness for your organizationwith social media content.#OC13
  23. 23. SOCIAL MEDIA EFFECTIVENESS CYCLE#OC13
  24. 24. NUMBER ONEWAY TOBUILDAWARENESS?#OC13
  25. 25. NUMBER ONEWAY TOBUILDAWARENESS.#OC13
  26. 26. 1350%#OC13
  27. 27. SOCIAL MEDIA EFFECTIVENESS CYCLE#OC13
  28. 28. SOCIAL MEDIA EFFECTIVENESS CYCLEKEYTAKEAWAY: Measure social networkaudience numbers to gauge awareness.#OC13
  29. 29. #OC13
  30. 30. SOCIAL MEDIA EFFECTIVENESS CYCLE#OC13
  31. 31. SOCIAL MEDIA EFFECTIVENESS CYCLEEngaging theaudience you’vebuilt withinteraction andvaluable content.#OC13
  32. 32. SOCIAL MEDIA EFFECTIVENESS CYCLEMind your manners.#OC13
  33. 33. SOCIAL MEDIA EFFECTIVENESS CYCLEMind your manners.#OC13
  34. 34. SOCIAL MEDIA EFFECTIVENESS CYCLE#OC13
  35. 35. #OC13
  36. 36. Landing page optimized forconversions#OC13
  37. 37. Drip marketing campaign whichsends 10-12 emails over the courseof 12 weeks#OC13
  38. 38. Also get monthly newsletterhighlighting some of the projects I’mdoing#OC13
  39. 39. +352%#OC13
  40. 40. ALL FROM ONE LITTLE TWEET.#OC13
  41. 41. SOCIAL MEDIA EFFECTIVENESS CYCLE#OC13
  42. 42. SOCIAL MEDIA EFFECTIVENESS CYCLEKEYTAKEAWAY: Createa strategy forconsistentengagement withyour online audience.#OC13
  43. 43. #OC13
  44. 44. SOCIAL MEDIA EFFECTIVENESS CYCLE#OC13
  45. 45. SOCIAL MEDIA EFFECTIVENESS CYCLEProvide opportunities for youraudience to commit to something.#OC13
  46. 46. SOCIAL MEDIA EFFECTIVENESS CYCLE#OC13
  47. 47. SOCIAL MEDIA EFFECTIVENESS CYCLECTA = WIIFM#OC13
  48. 48. #OC13
  49. 49. #OC13
  50. 50. #OC13
  51. 51. #OC13
  52. 52. #OC13
  53. 53. SOCIAL MEDIA EFFECTIVENESS CYCLE#OC13
  54. 54. SOCIAL MEDIA EFFECTIVENESS CYCLEKEYTAKEAWAY: Create tasteful CTAsasking your audience to commit tosomething.#OC13
  55. 55. SOCIAL MEDIA EFFECTIVENESS CYCLEProvide measurable value so yourcommunity can spread the word for you.#OC13
  56. 56. SOCIAL MEDIA EFFECTIVENESS CYCLE#OC13
  57. 57. SOCIAL MEDIA EFFECTIVENESS CYCLESTU!#OC13
  58. 58. SOCIAL MEDIA EFFECTIVENESS CYCLEMORE STU!#OC13
  59. 59. SOCIAL MEDIA EFFECTIVENESS CYCLE#OC13
  60. 60. SOCIAL MEDIA EFFECTIVENESS CYCLEKEYTAKEAWAY: Make it easy forcommunity members to embrace andrun with the Big Idea.#OC13
  61. 61. #OC13
  62. 62. QUESTIONS?
  63. 63. @JUSTINWISEJUSTINWISE.NET/ORANGE

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