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Social media for churches episcopal communicators conference

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  • 1. EPISCOPAL COMMUNICATORSTHE SOCIAL CHURCH: CHURCH PAST
  • 2. SOCIAL MEDIA FOR BUSINESS
  • 3. SOCIAL MEDIA FOR BUSINESS
  • 4. SOCIAL MEDIA FOR BUSINESS
  • 5. #EPISCOM
  • 6. #EPISCOM #EPISCOM @JUSTINWISE
  • 7. SOCIAL MEDIA FOR BUSINESSYOU ARE HERE.
  • 8. #EPISCOM
  • 9. #EPISCOM My biggest challenge isconvincing people in the diocese that they need to keep up withthe times where technology andcommunications are concerned.
  • 10. #EPISCOMReplacing the "known way" with risking and overcoming the unknown electronic methods ofcommunication. Educating board members to use 21st century methods of communication.
  • 11. #EPISCOM While most parishes do havewebsites, they are not kept up todate due to the aging population of their parish.
  • 12. #EPISCOMLow resources, high expectations; followed by frustration whendifficult priority decisions mean I cant support everyone.
  • 13. #EPISCOMCombining monitoring systemsfor all platforms and unpacking key metrics to ensure greatest impact for audiences.
  • 14. #EPISCOM Getting through gate-keepers(dioceses, congregation staff) to "end users" in the pews.
  • 15. #EPISCOMOlder congregation with limited computer knowledge.
  • 16. #EPISCOMKnowing how to use socialmedia effectively in ministry.
  • 17. #EPISCOMNot enough time to learn new skills.
  • 18. #EPISCOMOne person shop.
  • 19. #EPISCOMFAVORITE: Open-ended questions.
  • 20. #EPISCOM From the tribe of Issachar, there were 200 leaders of the tribewith their relatives. All these menunderstood the signs of the times and knew the best course for Israel to take. 1 CHRONICLES 13
  • 21. ORAL
  • 22. EPISCOPAL COMMUNICATORSPRINT
  • 23. BROAD CAST
  • 24. EPISCOPAL COMMUNICATORSDIGITAL
  • 25. #EPISCOM
  • 26. #EPISCOMWE ARE HERE.
  • 27. #EPISCOM 1 IN 5One in every five page views happens on Facebook.com
  • 28. #EPISCOM200000000000000200 trillion text messages sent per day.
  • 29. #EPISCOM
  • 30. Within a generation or two theworld will move from a primarilyanalog-augmented existence to a digitally-dependent one. CYNTHIA WARE DigitalSancutary.org
  • 31. #EPISCOMTECHNOLOGY?
  • 32. #EPISCOM ANYTHING WHICH EXTENDS OURTECHNOLOGY REACH.
  • 33. #EPISCOMANYTHING WHICH EXTENDS OUR REACH.
  • 34. #EPISCOMANYTHING WHICH EXTENDS OUR REACH.
  • 35. #EPISCOMANYTHING WHICH EXTENDS OUR REACH.
  • 36. #EPISCOMANYTHING WHICH EXTENDS OUR REACH.
  • 37. #EPISCOMANYTHING WHICH EXTENDS OUR REACH.
  • 38. EPISCOPAL COMMUNICATORS
  • 39. #EPISCOMANYTHING WHICH EXTENDS OUR REACH.
  • 40. EPISCOPAL COMMUNICATORS
  • 41. #EPISCOMANYTHING WHICH EXTENDS OUR REACH.
  • 42. EPISCOPAL COMMUNICATORS
  • 43. Technology doesnt movebackwards. No society de- industrializes. TINA FEY Author & Actress
  • 44. New wine mustbe poured intonew wineskins. JESUS
  • 45. QUESTIONS?
  • 46. EPISCOPAL COMMUNICATORSTHE SOCIAL CHURCH: CHURCH PRESENT
  • 47. If you preach the gospel in all aspects with the exception of theissues which deal specifically with your time—you are not preaching the gospel at all. MARTIN LUTHER Theologian & Beer Drinker
  • 48. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic DynamicInformation- Relationship- Content-driven driven driven Educate Story Questions Brain Face Voice © 2013 Justin Wise
  • 49. NEW MEDIA VALUE #1:INTERACTIVITYLooking for a mouse
  • 50. NEW MEDIA VALUE #1:INTERACTIVITYLooking for a mouseObama wins big
  • 51. NEW MEDIA VALUE #1:INTERACTIVITYLooking for a mouseObama wins bigTwitter experiment
  • 52. NEW MEDIA VALUE #2:PERSONALIZATIONJock Rock, Vol. 1
  • 53. NEW MEDIA VALUE #2:PERSONALIZATIONJock Rock, Vol. 1DVR, Netflix, Hulu
  • 54. NEW MEDIA VALUE #2:PERSONALIZATIONJock Rock, Vol. 1DVR, Netflix, HuluThomas JeffersonBible
  • 55. DOESN’T FIT!
  • 56. TWEET HIM:@MIKEHOUSHOLDER
  • 57. NEW MEDIA VALUE #3:UBIQUITYO-R-E-O
  • 58. NEW MEDIA VALUE #3:UBIQUITYO-R-E-OSmart Watch
  • 59. NEW MEDIA VALUE #3:UBIQUITYO-R-E-OSmart WatchGoogle Glass
  • 60. NEW MEDIA VALUE #4:CONNECTEDNESSPope’s Got His GrooveBack
  • 61. NEW MEDIA VALUE #4:CONNECTEDNESSPope’s Got His GrooveBackBlack & Yellow
  • 62. NEW MEDIA VALUE #4:CONNECTEDNESSPope’s Got His GrooveBackBlack & YellowDigital Detox
  • 63. The Gospel is transmitted along relational lines. ALAN HIRSCH Author
  • 64. NEW MEDIA VALUE #5:SHARINGDialogue is the newmonologue
  • 65. IN•FORMING The ability to be your own self- directed and self-empowered researcher, editor, and selector of entertainment without having towatch television or go to the library or the movie theater
  • 66. IN•FORMING The ability to be your own self- directed and self-empowered researcher, editor, and selector of entertainment without having towatch television or go to the library or the movie theater ...or to church
  • 67. NEW MEDIA VALUE #5:SHARINGDialogue is the newmonologueGreat flattening out
  • 68. The web is post-bureaucratic structure ... Churches need to befervent and flexible communities– participatory and open source [much like the web]. GARY HAMEL Wall Street Journal
  • 69. The Facebook generation does not want to go to a church that feels like a corporation. They want a flexible community that has a cause. A cause they can organically help create. GARY HAMEL Wall Street Journal
  • 70. CORPORATION COMMUNITY CAUSE
  • 71. CORPORATION COMMUNITY CAUSE
  • 72. CORPORATION COMMUNITY CAUSE
  • 73. NEW MEDIA VALUE #5:SHARINGDialogue is the newmonologueGreat flattening outOpen-source
  • 74. ORGANIZATIONAL COMMUNICATIONS PYRAMID Social Media Strategy Website Strategy Content Marketing Strategy Organizational Big Idea
  • 75. ORGANIZATIONAL COMMUNICATIONS PYRAMID Organizational Big Idea
  • 76. ORGANIZATIONAL COMMUNICATIONS PYRAMID Content Marketing Strategy Organizational Big Idea
  • 77. ORGANIZATIONAL COMMUNICATIONS PYRAMID Website Strategy Content Marketing Strategy Organizational Big Idea
  • 78. ORGANIZATIONAL COMMUNICATIONS PYRAMID Social Media Strategy Website Strategy Content Marketing Strategy Organizational Big Idea
  • 79. QUESTIONS?
  • 80. @JUSTINWISEJUSTINWISE.NET/EPISCOPAL