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Social Media Base Presentation Transcript

  • 1. Building Your Social Media Fan Base A Practical Lesson
  • 2. Building YourSocial Media Base.
  • 3. META-PREMISE #1 Unless you are Snooki, RickWarren or Lady GaGa, you will have to follow/interact withpeople to get them interested in what you’re saying.
  • 4. META-PREMISE #2 Unless you are Starbucks, Words With Friends or Compassion International,your organization will have to work to build a fan base.
  • 5. SocialListening Apps
  • 6. SproutSocial.com
  • 7. SocialOomph.com
  • 8. Google Alerts
  • 9. Google Alerts
  • 10. How to Listen to YourAudience
  • 11. Twitter Search Formula for the Ages KEYWORD + ?
  • 12. Listening Tab - KissInsights.com
  • 13. Listening Tab - HelloBar.com
  • 14. ThinkUpApp.com
  • 15. Identify the Influencers.
  • 16. Klout.com
  • 17. Klout Chrome Extension
  • 18. http://monk.so/chromeklout
  • 19. Klout Chrome Extension
  • 20. SproutSocial.com
  • 21. How to Follow withSproutSocial.com
  • 22. The Powerof the Mention.
  • 23. Facebook Fan Page Mentions
  • 24. Facebook Fan Page Mentions
  • 25. Facebook Fan Page Mentions
  • 26. Twitter @Reply Etiquette
  • 27. Twitter @Reply Etiquette
  • 28. Twitter @Reply Etiquette
  • 29. Twitter @Reply Etiquette
  • 30. The Social Ask
  • 31. The Social Ask
  • 32. The Social Ask
  • 33. Pump Outthe Content.
  • 34. Content/Editorial Calendar
  • 35. #RESOURCES
  • 36. #RESOURCES www.Mashable.com
  • 37. #RESOURCES www.Mashable.com www.eMarketer.com
  • 38. #RESOURCES www.Mashable.com www.eMarketer.comwww.ReadWriteWeb.com
  • 39. #RESOURCES www.Mashable.com www.eMarketer.com www.ReadWriteWeb.comwww.BusinessInsider.com/sai
  • 40. #RESOURCES www.Mashable.com www.eMarketer.com www.ReadWriteWeb.comwww.BusinessInsider.com/sai www.BeDeviantSummit.com
  • 41. #RESOURCES
  • 42. #RESOURCESTrust Agents by Chris Brogan
  • 43. #RESOURCESTrust Agents by Chris BroganCrush It! by Gary Vaynerchuck
  • 44. #RESOURCESTrust Agents by Chris BroganCrush It! by Gary Vaynerchuck Groundswell by Li & Bernoff
  • 45. #RESOURCES Trust Agents by Chris Brogan Crush It! by Gary Vaynerchuck Groundswell by Li & BernoffHere Comes Everybody by Clay Shirky
  • 46. CONTACTwise@monkdev.com @JustinWise www.JUSTIN.am