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SOCIAL MEDIA FOR  THE REST OF USExponential 2011 Workshop                            #EXPOSM
#EXPOSM
#EXPOSM          #EXPOSM          #SMShep
#EXPOSM#SMShep
#EXPOSM#SMShep
#EXPOSM#SMShep
#EXPOSM#SMShep
#EXPOSM#SMShep
It is irrelevant whether you like thetransparent demands of social media   or don’t like them; the fact is that society ha...
Interactivity                #EXPOSM                #SMShep
#EXPOSM#SMShep
Team Coco as a brand ... sprung organically from a grassroots   movement within social   media. Thats in our DNA.      Joh...
#EXPOSM#SMShep
“I’m lookingfor a mouse!”
Custom         #EXPOSM         #SMShep
#EXPOSM#SMShep
#EXPOSM#SMShep
#EXPOSM#SMShep
Community            #EXPOSM            #SMShep
#EXPOSM#SMShep
So what?           #EXPOSM           #SMShep
#EXPOSM#SMShep
Social media is a lot more than  blogging, podcasting, and socialnetworks. It’s effective at reaching the people beyond the...
What are those“important things”?                      #EXPOSM                      #SMShep
YOU.cally,Or, more speci  Christ in you.                   #EXPOSM                   #SMShep
The Gospel is transmitted along relational lines.                   Alan Hirsch                                           ...
New wine must bepoured into new   wineskins.     Jesus
ONLINE PRESENCE MATRIXWeb
ONLINE PRESENCE MATRIXWeb      Blog
ONLINE PRESENCE MATRIXWeb      Blog    Social Media
ONLINE PRESENCE MATRIXWeb       Blog     Social MediaStatic   Dynamic    Dynamic
ONLINE PRESENCE MATRIX   Web             Blog         Social Media   Static        Dynamic          DynamicInformation-   ...
ONLINE PRESENCE MATRIX   Web             Blog         Social Media   Static        Dynamic          DynamicInformation-   ...
ONLINE PRESENCE MATRIX   Web             Blog         Social Media   Static        Dynamic          DynamicInformation-   ...
For mega-churches?                     #EXPOSM                     #SMShep
For mini-churches?                     #EXPOSM                     #SMShep
For pastors?               #EXPOSM               #SMShep
For the culture? (The iChurch, speci cally).                                               #EXPOSM                        ...
What do you think?                     #EXPOSM                     #SMShep
CONTACT  Class Facebook Grouphttp://monk.so/expo_sm                         #EXPOSM                         #SMShep
CONTACT www.JUSTIN.am   @JustinWisewise@monkdev.com                   #EXPOSM                   #SMShep
Exponential 2011 - Social Media for the Rest of Us
Exponential 2011 - Social Media for the Rest of Us
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Exponential 2011 - Social Media for the Rest of Us

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  • We're committed to maintaining Team Coco and building the fan base. Look for us to be extremely active and have a robust presence on all the main social media networks ... What we're aiming for is an unprecedented degree of cross-platform integration.\n\n
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  • I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. And in the middle of the movie, apropos nothing, she jumps up off the couch and runs around behind the screen. That seems like a cute moment. Maybe she's going back there to see if Dora is really back there or whatever. But that wasn't what she was doing. She started rooting around in the cables. And her dad said, "What are you doing?" And she stuck her head out from behind the screen and said, "Looking for the mouse."\n\nHere's something four-year-olds know: A screen that ships without a mouse ships broken. Here's something four-year-olds know: Media that's targeted at you but doesn't include you may not be worth sitting still for. Those are things that make me believe that this is a one-way change. Because four year olds, the people who are soaking most deeply in the current environment, who won't have to go through the trauma that I have to go through of trying to unlearn a childhood spent watching Gilligan's Island, they just assume that media includes consuming, producing and sharing.\n\nIt's also become my motto, when people ask me what we're doing--and when I say "we" I mean the larger society trying to figure out how to deploy this cognitive surplus, but I also mean we, especially, the people in this room, the people who are working hammer and tongs at figuring out the next good idea. From now on, that's what I'm going to tell them: We're looking for the mouse. We're going to look at every place that a reader or a listener or a viewer or a user has been locked out, has been served up passive or a fixed or a canned experience, and ask ourselves, "If we carve out a little bit of the cognitive surplus and deploy it here, could we make a good thing happen?" And I'm betting the answer is yes.\n
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  • Transcript of "Exponential 2011 - Social Media for the Rest of Us"

    1. 1. SOCIAL MEDIA FOR THE REST OF USExponential 2011 Workshop #EXPOSM
    2. 2. #EXPOSM
    3. 3. #EXPOSM #EXPOSM #SMShep
    4. 4. #EXPOSM#SMShep
    5. 5. #EXPOSM#SMShep
    6. 6. #EXPOSM#SMShep
    7. 7. #EXPOSM#SMShep
    8. 8. #EXPOSM#SMShep
    9. 9. It is irrelevant whether you like thetransparent demands of social media or don’t like them; the fact is that society has drastically changed as aresult of social media–this isn’t just anice perk ... it is something the public now demands. Eric Qualman, Author #EXPOSM #SMShep
    10. 10. Interactivity #EXPOSM #SMShep
    11. 11. #EXPOSM#SMShep
    12. 12. Team Coco as a brand ... sprung organically from a grassroots movement within social media. Thats in our DNA. John Wooden, GM of Team Coco #EXPOSM #SMShep
    13. 13. #EXPOSM#SMShep
    14. 14. “I’m lookingfor a mouse!”
    15. 15. Custom #EXPOSM #SMShep
    16. 16. #EXPOSM#SMShep
    17. 17. #EXPOSM#SMShep
    18. 18. #EXPOSM#SMShep
    19. 19. Community #EXPOSM #SMShep
    20. 20. #EXPOSM#SMShep
    21. 21. So what? #EXPOSM #SMShep
    22. 22. #EXPOSM#SMShep
    23. 23. Social media is a lot more than blogging, podcasting, and socialnetworks. It’s effective at reaching the people beyond the keyboards and microphones and connecting them to important things. Chris Brogan, Author #EXPOSM #SMShep
    24. 24. What are those“important things”? #EXPOSM #SMShep
    25. 25. YOU.cally,Or, more speci Christ in you. #EXPOSM #SMShep
    26. 26. The Gospel is transmitted along relational lines. Alan Hirsch #EXPOSM #SMShep
    27. 27. New wine must bepoured into new wineskins. Jesus
    28. 28. ONLINE PRESENCE MATRIXWeb
    29. 29. ONLINE PRESENCE MATRIXWeb Blog
    30. 30. ONLINE PRESENCE MATRIXWeb Blog Social Media
    31. 31. ONLINE PRESENCE MATRIXWeb Blog Social MediaStatic Dynamic Dynamic
    32. 32. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic DynamicInformation- Relationship- Content-driven driven driven
    33. 33. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic DynamicInformation- Relationship- Content-driven driven driven Business Story Questions
    34. 34. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic DynamicInformation- Relationship- Content-driven driven driven Business Story Questions Brain Face Voice © 2011 Justin Wise
    35. 35. For mega-churches? #EXPOSM #SMShep
    36. 36. For mini-churches? #EXPOSM #SMShep
    37. 37. For pastors? #EXPOSM #SMShep
    38. 38. For the culture? (The iChurch, speci cally). #EXPOSM #SMShep
    39. 39. What do you think? #EXPOSM #SMShep
    40. 40. CONTACT Class Facebook Grouphttp://monk.so/expo_sm #EXPOSM #SMShep
    41. 41. CONTACT www.JUSTIN.am @JustinWisewise@monkdev.com #EXPOSM #SMShep

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