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Exponential 2011 - Social Media for the Rest of Us
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  • We're committed to maintaining Team Coco and building the fan base. Look for us to be extremely active and have a robust presence on all the main social media networks ... What we're aiming for is an unprecedented degree of cross-platform integration.\n\n
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  • I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. And in the middle of the movie, apropos nothing, she jumps up off the couch and runs around behind the screen. That seems like a cute moment. Maybe she's going back there to see if Dora is really back there or whatever. But that wasn't what she was doing. She started rooting around in the cables. And her dad said, "What are you doing?" And she stuck her head out from behind the screen and said, "Looking for the mouse."\n\nHere's something four-year-olds know: A screen that ships without a mouse ships broken. Here's something four-year-olds know: Media that's targeted at you but doesn't include you may not be worth sitting still for. Those are things that make me believe that this is a one-way change. Because four year olds, the people who are soaking most deeply in the current environment, who won't have to go through the trauma that I have to go through of trying to unlearn a childhood spent watching Gilligan's Island, they just assume that media includes consuming, producing and sharing.\n\nIt's also become my motto, when people ask me what we're doing--and when I say "we" I mean the larger society trying to figure out how to deploy this cognitive surplus, but I also mean we, especially, the people in this room, the people who are working hammer and tongs at figuring out the next good idea. From now on, that's what I'm going to tell them: We're looking for the mouse. We're going to look at every place that a reader or a listener or a viewer or a user has been locked out, has been served up passive or a fixed or a canned experience, and ask ourselves, "If we carve out a little bit of the cognitive surplus and deploy it here, could we make a good thing happen?" And I'm betting the answer is yes.\n
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Exponential 2011 - Social Media for the Rest of Us Presentation Transcript

  • 1. SOCIAL MEDIA FOR THE REST OF USExponential 2011 Workshop #EXPOSM
  • 2. #EXPOSM
  • 3. #EXPOSM #EXPOSM #SMShep
  • 4. #EXPOSM#SMShep
  • 5. #EXPOSM#SMShep
  • 6. #EXPOSM#SMShep
  • 7. #EXPOSM#SMShep
  • 8. #EXPOSM#SMShep
  • 9. It is irrelevant whether you like thetransparent demands of social media or don’t like them; the fact is that society has drastically changed as aresult of social media–this isn’t just anice perk ... it is something the public now demands. Eric Qualman, Author #EXPOSM #SMShep
  • 10. Interactivity #EXPOSM #SMShep
  • 11. #EXPOSM#SMShep
  • 12. Team Coco as a brand ... sprung organically from a grassroots movement within social media. Thats in our DNA. John Wooden, GM of Team Coco #EXPOSM #SMShep
  • 13. #EXPOSM#SMShep
  • 14. “I’m lookingfor a mouse!”
  • 15. Custom #EXPOSM #SMShep
  • 16. #EXPOSM#SMShep
  • 17. #EXPOSM#SMShep
  • 18. #EXPOSM#SMShep
  • 19. Community #EXPOSM #SMShep
  • 20. #EXPOSM#SMShep
  • 21. So what? #EXPOSM #SMShep
  • 22. #EXPOSM#SMShep
  • 23. Social media is a lot more than blogging, podcasting, and socialnetworks. It’s effective at reaching the people beyond the keyboards and microphones and connecting them to important things. Chris Brogan, Author #EXPOSM #SMShep
  • 24. What are those“important things”? #EXPOSM #SMShep
  • 25. YOU.cally,Or, more speci Christ in you. #EXPOSM #SMShep
  • 26. The Gospel is transmitted along relational lines. Alan Hirsch #EXPOSM #SMShep
  • 27. New wine must bepoured into new wineskins. Jesus
  • 28. ONLINE PRESENCE MATRIXWeb
  • 29. ONLINE PRESENCE MATRIXWeb Blog
  • 30. ONLINE PRESENCE MATRIXWeb Blog Social Media
  • 31. ONLINE PRESENCE MATRIXWeb Blog Social MediaStatic Dynamic Dynamic
  • 32. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic DynamicInformation- Relationship- Content-driven driven driven
  • 33. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic DynamicInformation- Relationship- Content-driven driven driven Business Story Questions
  • 34. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic DynamicInformation- Relationship- Content-driven driven driven Business Story Questions Brain Face Voice © 2011 Justin Wise
  • 35. For mega-churches? #EXPOSM #SMShep
  • 36. For mini-churches? #EXPOSM #SMShep
  • 37. For pastors? #EXPOSM #SMShep
  • 38. For the culture? (The iChurch, speci cally). #EXPOSM #SMShep
  • 39. What do you think? #EXPOSM #SMShep
  • 40. CONTACT Class Facebook Grouphttp://monk.so/expo_sm #EXPOSM #SMShep
  • 41. CONTACT www.JUSTIN.am @JustinWisewise@monkdev.com #EXPOSM #SMShep