Forget ROI
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Forget ROI

  • 2,349 views
Uploaded on

Presentation I gave at Podcamp Boston 4. Still needs some work, but the general idea is there. Please feel free to share, remix, distribute, contact, etc!

Presentation I gave at Podcamp Boston 4. Still needs some work, but the general idea is there. Please feel free to share, remix, distribute, contact, etc!

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
2,349
On Slideshare
2,340
From Embeds
9
Number of Embeds
2

Actions

Shares
Downloads
58
Comments
2
Likes
4

Embeds 9

http://www.linkedin.com 5
http://www.slideshare.net 4

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Forget ROI A Theory on Social Media and How To Swing It Justin Whitaker Shogun, MicroNiche Consulting
  • 2. Social media is online content created by people using highly accessible and scalable publishing technologies.
  • 3. Social media is a shift in how people discover, read and share news, information and content. -Wikipedia
  • 4.
    • The goal in getting involved In
    • Social Media is to get people
    • generating content and sharing
    • information about you & your
    • products !
  • 5.
    • How do you prove expending resources
    • on Social Media is worth it?
  • 6.
    • How do you swing it?
  • 7. Engagement Measures?
  • 8. Return on Investment ?
  • 9. Return on Assets ?
  • 10. Wait, Return on Assets ?
  • 11. Engagement Measures ! = $
  • 12. ROI = ( Gain on Investment – Cost of Investment)/Cost of Investment
  • 13. ROI = How efficiently capital is used
  • 14. ROI= Assumes discrete project/ milestone
  • 15. ROI= Assumes attributable revenue
  • 16. Social Media is not a campaign
  • 17. Social Media may not generate attributable revenue.
  • 18. (Engagement-Costs)/Costs != ROI
  • 19. (At least not to corporate decision makers .)
  • 20. ROI is the wrong tool.
  • 21. ROA = Net Income / Total Assets
  • 22. ROA = Efficiency of Asset Usage
  • 23. But, isn’t Social Media an investment ?
  • 24. Social Media is a time investment.
  • 25. Social Media is a cultural investment.
  • 26. Social Media is an expense .
  • 27. Social Media = - Net Income
  • 28. Social Media = + Brand Value (Recognition/$)
  • 29. Social Media can influence the perception and value of your brand.
  • 30. Social Media = + Customer List (Community Engagement)
  • 31. Social Media allows me to efficiently increase # of engaged customers.
  • 32. More engaged = more value .
  • 33. Via Social Media you can generate measurable deltas in two key intangible assets .
  • 34. Intangible assets are balance sheet items.
  • 35. (In Case You Were Wondering .)
  • 36. Business 101: + Net Income /Total Assets
  • 37. + Differentiation = + Net Income
  • 38. + Engaged customers = + Net Income
  • 39. Business 102: + Net Income/ + Total Assets
  • 40. + Differentiation = + value to Brand
  • 41. + Engaged customers = + Value of Customer List
  • 42. Successful Companies Have High ROAs.
  • 43. Social Media can help you swing it.
  • 44. ?
  • 45. Contact: Justin Whitaker MicroNiche Consulting Twitter: Justinmwhitaker Email: [email_address]