0
“If at first, the idea is not absurd,
Then there is no hope for it”

Albert Einstein
THE ITCH	
  
        	
  




Mobile costs are
disgustingly high
Mobile calls are 10 times
cheaper in China and India
The variable cost per
minute circa 5c…

…yet we pay R2
SCRATCH THE ITCH
        	
  
        	
  




VoIP over WiFi on mobile phones
Part of…
Fixed Mobile Convergence
KEY INGREDIENTS
       	
  
Approximately	
  70%	
  of	
  phone	
  calls	
  
emanate	
  from	
  inside	
  buildings	
  –	
  
homes	
  and	
  offices	
  ...
Over 30% savings…

And that is just today
Leadership that gives
you a long enough
leash
People
Technical
excellence
BUILDING THE BUSINESS
           	
  
VoIP & WiFi
Mobile Operating System
Indian Dev   vs.   Israeli Dev
Billing Engines
Pay-for-what you
use
CHANGING THE WORLD
          	
  


One call at a time
How do you eat
an elephant?
The launch: making a splash
Articulate a good story
"…And our customers are
lining up to test our product
Strategic
Angle:
Maybe our
competitors
might take
their eye off
the ball
TAKE AWAYS
      	
  




Usability

Adapt

Love
QUESTIONS
     	
  
THANK 	
   YOU



justin.spratt@is.co.za
twitter: @justinspratt
blog: sandboxsavant.com
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
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Boiling The Ocean

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Building a mobile telephony business from scratch in an industry 30 times our size, using VoIP and WiFi

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Transcript of "Boiling The Ocean"

  1. 1. “If at first, the idea is not absurd, Then there is no hope for it” Albert Einstein
  2. 2. THE ITCH     Mobile costs are disgustingly high
  3. 3. Mobile calls are 10 times cheaper in China and India
  4. 4. The variable cost per minute circa 5c… …yet we pay R2
  5. 5. SCRATCH THE ITCH     VoIP over WiFi on mobile phones
  6. 6. Part of… Fixed Mobile Convergence
  7. 7. KEY INGREDIENTS  
  8. 8. Approximately  70%  of  phone  calls   emanate  from  inside  buildings  –   homes  and  offices  –  and  could  easily   be  siphoned  off  the  mobile  network   through  Wi-­‐Fi  /  Broadband.     CTIA Report, 2009
  9. 9. Over 30% savings… And that is just today
  10. 10. Leadership that gives you a long enough leash
  11. 11. People
  12. 12. Technical excellence
  13. 13. BUILDING THE BUSINESS  
  14. 14. VoIP & WiFi
  15. 15. Mobile Operating System
  16. 16. Indian Dev vs. Israeli Dev
  17. 17. Billing Engines
  18. 18. Pay-for-what you use
  19. 19. CHANGING THE WORLD   One call at a time
  20. 20. How do you eat an elephant?
  21. 21. The launch: making a splash
  22. 22. Articulate a good story
  23. 23. "…And our customers are lining up to test our product
  24. 24. Strategic Angle: Maybe our competitors might take their eye off the ball
  25. 25. TAKE AWAYS   Usability Adapt Love
  26. 26. QUESTIONS  
  27. 27. THANK   YOU justin.spratt@is.co.za twitter: @justinspratt blog: sandboxsavant.com
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