Boiling The Ocean

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Building a mobile telephony business from scratch in an industry 30 times our size, using VoIP and WiFi

Building a mobile telephony business from scratch in an industry 30 times our size, using VoIP and WiFi

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  • 1. “If at first, the idea is not absurd, Then there is no hope for it” Albert Einstein
  • 2. THE ITCH     Mobile costs are disgustingly high
  • 3. Mobile calls are 10 times cheaper in China and India
  • 4. The variable cost per minute circa 5c… …yet we pay R2
  • 5. SCRATCH THE ITCH     VoIP over WiFi on mobile phones
  • 6. Part of… Fixed Mobile Convergence
  • 7. KEY INGREDIENTS  
  • 8. Approximately  70%  of  phone  calls   emanate  from  inside  buildings  –   homes  and  offices  –  and  could  easily   be  siphoned  off  the  mobile  network   through  Wi-­‐Fi  /  Broadband.     CTIA Report, 2009
  • 9. Over 30% savings… And that is just today
  • 10. Leadership that gives you a long enough leash
  • 11. People
  • 12. Technical excellence
  • 13. BUILDING THE BUSINESS  
  • 14. VoIP & WiFi
  • 15. Mobile Operating System
  • 16. Indian Dev vs. Israeli Dev
  • 17. Billing Engines
  • 18. Pay-for-what you use
  • 19. CHANGING THE WORLD   One call at a time
  • 20. How do you eat an elephant?
  • 21. The launch: making a splash
  • 22. Articulate a good story
  • 23. "…And our customers are lining up to test our product
  • 24. Strategic Angle: Maybe our competitors might take their eye off the ball
  • 25. TAKE AWAYS   Usability Adapt Love
  • 26. QUESTIONS  
  • 27. THANK   YOU justin.spratt@is.co.za twitter: @justinspratt blog: sandboxsavant.com