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Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
Boiling The Ocean
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Boiling The Ocean

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Building a mobile telephony business from scratch in an industry 30 times our size, using VoIP and WiFi

Building a mobile telephony business from scratch in an industry 30 times our size, using VoIP and WiFi

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  • 1. “If at first, the idea is not absurd, Then there is no hope for it” Albert Einstein
  • 2. THE ITCH     Mobile costs are disgustingly high
  • 3. Mobile calls are 10 times cheaper in China and India
  • 4. The variable cost per minute circa 5c… …yet we pay R2
  • 5. SCRATCH THE ITCH     VoIP over WiFi on mobile phones
  • 6. Part of… Fixed Mobile Convergence
  • 7. KEY INGREDIENTS  
  • 8. Approximately  70%  of  phone  calls   emanate  from  inside  buildings  –   homes  and  offices  –  and  could  easily   be  siphoned  off  the  mobile  network   through  Wi-­‐Fi  /  Broadband.     CTIA Report, 2009
  • 9. Over 30% savings… And that is just today
  • 10. Leadership that gives you a long enough leash
  • 11. People
  • 12. Technical excellence
  • 13. BUILDING THE BUSINESS  
  • 14. VoIP & WiFi
  • 15. Mobile Operating System
  • 16. Indian Dev vs. Israeli Dev
  • 17. Billing Engines
  • 18. Pay-for-what you use
  • 19. CHANGING THE WORLD   One call at a time
  • 20. How do you eat an elephant?
  • 21. The launch: making a splash
  • 22. Articulate a good story
  • 23. "…And our customers are lining up to test our product
  • 24. Strategic Angle: Maybe our competitors might take their eye off the ball
  • 25. TAKE AWAYS   Usability Adapt Love
  • 26. QUESTIONS  
  • 27. THANK   YOU justin.spratt@is.co.za twitter: @justinspratt blog: sandboxsavant.com

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