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  • 1. Social Gaming SummitIndustry OverviewJune 23, 2009
    Justin Smith
    Editor, Inside Facebook
    Editor, Inside Social Games
    justin@insidesocialgames.com
  • 2. What Are Social Games?
    Casual games designed to be played with friends on online social platforms
  • 3. Examples
    Flirting, charity, virtual worlds, RPGs,
    pets, trivia, sports, card, FPS
  • 4. Platforms
    Social networks
    Mobile
    Casual game portals
    Web portals
  • 5. Facebook
    200M active users, 60M US
    Powerful viral channels
    Invitations, Notifications, News Feed
    Relatively liberal appriach
    Little monetization infrastructure/rules…
    14,000+ games in 2 years
  • 6. How Many Games?
    1+ monthly player: 5,000 games
    1,000+: 1,000 games
    10,000+: 300 games
    100,000+: 100 games
    1,000,000+: 30 games
    10,000,000+: 3 games
  • 7. International Audience
    70% of growth outside US
  • 8. Audience Getting Older
    56% of new users over 35
  • 9. Gender/Age Breakdown
  • 10. Facebook Connect
    Identity
    Social context
    Sharing
  • 11. Connect + Web
    No more login
  • 12. Connect + iPhone
    Connecting games on mobile & social networks
  • 13. Connect + Xbox
  • 14. MySpace
    125M active users, 60M US
    Good viral channels
    Relatively conservative approach
    Many developers report better ARPUs
    Virtual currency coming
    > 1,000 games, don’t share active player metrics
  • 15. Hi5
    #1 in 30 countries (Latin America, Europe, Asia, Africa)
    Recently reorganized around game portal model
    Launched virtual currency
    400 games
  • 16. Twitter
    Early examples
    Fast140
    Tweet Quiz
    RPGs
    Spymaster
    140 Mafia
    Xbox
    Sign in with Twitter…
  • 17. Third Party Cross-Platform SDKs
    Come2Play
    J2Play
    OpenFeint
    Scoreloop
    Gameyola
  • 18. Casual/Flash Portals
    Social features, but usually not connected to social networks
    Cafe.com, Kongregate, Pogo, Bigpoint, AddictingGames
  • 19. Web Portals
    Contacts = friends?
    iGoogle, My Yahoo
  • 20. Monetization
    User payments
    Offers
    Sponsored items
    Ads
  • 21. User Payments
    Web
    Social Gold, Spare Change
    Facebook Credits, Hi5 Coins
    Mobile
    Zong
    Boku
  • 22. Offers
    Offerpal, Super Rewards, Peanut Labs, AdParlor, Gambit, Sometrics
  • 23. Sponsored Items
    Advertiser pays for distribution
  • 24. Monetization
    ARPUs
    Top: above $1.00-$2.00/month
    Good FB: $0.30-$0.40
    Good MS: $0.60-$0.70
    Direct payments increasing share of revenues
  • 25. Virtual Economies
    Virtual economy optimization
    Economic management
    Retail reporting
    Many new solutions
    Payment challenges
    Offers, credit cards, shopping carts, mobile
    Geographic/age limitations
    Many new solutions
  • 26. Trends
    Free to play games on social networks
    Crowded monetization ecosystem, SNs getting involved
    Optimizing for monetization earlier
    New games bridging mobile and social
    Continuous copycat/IP questions
  • 27. News & Info
    www.insidefacebook.com
    www.insidesocialgames.com