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Justin Smith / Inside Social Games - Social Gaming Summit Talk Slides
 

Justin Smith / Inside Social Games - Social Gaming Summit Talk Slides

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    Justin Smith / Inside Social Games - Social Gaming Summit Talk Slides Justin Smith / Inside Social Games - Social Gaming Summit Talk Slides Presentation Transcript

    • Social Gaming SummitIndustry OverviewJune 23, 2009
      Justin Smith
      Editor, Inside Facebook
      Editor, Inside Social Games
      justin@insidesocialgames.com
    • What Are Social Games?
      Casual games designed to be played with friends on online social platforms
    • Examples
      Flirting, charity, virtual worlds, RPGs,
      pets, trivia, sports, card, FPS
    • Platforms
      Social networks
      Mobile
      Casual game portals
      Web portals
    • Facebook
      200M active users, 60M US
      Powerful viral channels
      Invitations, Notifications, News Feed
      Relatively liberal appriach
      Little monetization infrastructure/rules…
      14,000+ games in 2 years
    • How Many Games?
      1+ monthly player: 5,000 games
      1,000+: 1,000 games
      10,000+: 300 games
      100,000+: 100 games
      1,000,000+: 30 games
      10,000,000+: 3 games
    • International Audience
      70% of growth outside US
    • Audience Getting Older
      56% of new users over 35
    • Gender/Age Breakdown
    • Facebook Connect
      Identity
      Social context
      Sharing
    • Connect + Web
      No more login
    • Connect + iPhone
      Connecting games on mobile & social networks
    • Connect + Xbox
    • MySpace
      125M active users, 60M US
      Good viral channels
      Relatively conservative approach
      Many developers report better ARPUs
      Virtual currency coming
      > 1,000 games, don’t share active player metrics
    • Hi5
      #1 in 30 countries (Latin America, Europe, Asia, Africa)
      Recently reorganized around game portal model
      Launched virtual currency
      400 games
    • Twitter
      Early examples
      Fast140
      Tweet Quiz
      RPGs
      Spymaster
      140 Mafia
      Xbox
      Sign in with Twitter…
    • Third Party Cross-Platform SDKs
      Come2Play
      J2Play
      OpenFeint
      Scoreloop
      Gameyola
    • Casual/Flash Portals
      Social features, but usually not connected to social networks
      Cafe.com, Kongregate, Pogo, Bigpoint, AddictingGames
    • Web Portals
      Contacts = friends?
      iGoogle, My Yahoo
    • Monetization
      User payments
      Offers
      Sponsored items
      Ads
    • User Payments
      Web
      Social Gold, Spare Change
      Facebook Credits, Hi5 Coins
      Mobile
      Zong
      Boku
    • Offers
      Offerpal, Super Rewards, Peanut Labs, AdParlor, Gambit, Sometrics
    • Sponsored Items
      Advertiser pays for distribution
    • Monetization
      ARPUs
      Top: above $1.00-$2.00/month
      Good FB: $0.30-$0.40
      Good MS: $0.60-$0.70
      Direct payments increasing share of revenues
    • Virtual Economies
      Virtual economy optimization
      Economic management
      Retail reporting
      Many new solutions
      Payment challenges
      Offers, credit cards, shopping carts, mobile
      Geographic/age limitations
      Many new solutions
    • Trends
      Free to play games on social networks
      Crowded monetization ecosystem, SNs getting involved
      Optimizing for monetization earlier
      New games bridging mobile and social
      Continuous copycat/IP questions
    • News & Info
      www.insidefacebook.com
      www.insidesocialgames.com