Facebook How brands can maximize return

Topics 1 Efficient and effective communication 2 The opportunity for brands 3 Example of success

The Facebook Mission: Give people the power to share and make the world more open and connected

efficient communication Personal Home Page Composer Publish statuses, photos, notes and more into the Stream. Posts appear in the users profiles and on their friends’ home pages.

Personal Home Page Stream Column The Stream shows users all posts from their connections in real-time. This keeps the user up-to-date on everything that is happening in their world.

Filters Filters allow users to organize the Stream column by Friend Lists for more efficient consumption. Personal Home Page

Personal Home Page Highlights Column Features photos, events, notes and other content that is most relevant to users. Stories are surfaced via an algorithm based on users’ friends interactions.

Personal Home Page Engagement Ads Users are able to engage with ads in the same way they interact with other content on Facebook, without leaving their home page.

share and connect on the most engaging page on the internet Total minutes spent on homepage per month (in millions) Source: comScore February 2009 *Because comScore does not track our homepage (yet), these are Facebook Internal figures Facebook * Yahoo MSN MySpace

using the most powerful impression in media Your typical impression Your Brand your brand A Facebook impression

Key opportunity

Fans are long-lasting connections Make them. Use them. Keep them forever . Building connections is the foundation of developing your own marketing channel Your Facebook Page allows you to develop deep relationship with consumers Once you make a connection, you can message them whenever you want Foster a two-way dialogue An efficient way to reach and share information with your audience Brand

Your Facebook Page allows you to develop deep relationship with consumers

Once you make a connection, you can message them whenever you want

Foster a two-way dialogue

An efficient way to reach and share information with your audience

Connections work to meet multiple objectives Connections

engagement ads encourage action and connection Users engage with your ads the same way they interact with other content on Facebook Users remain on the home page Engagement sparks organic sharing to the user’s friends All dimensions of targeting available Video commenting Virtual gift Poll Become a fan Event

Users engage with your ads the same way they interact with other content on Facebook

Users remain on the home page

Engagement sparks organic sharing to the user’s friends

All dimensions of targeting available

2-way communication Public Profile User home page Develop deep relationships with your customers When stories are published to the Public Profile wall... They also appear in fans’ home page Stream Fans can engage with your posts from their home page

Create sustained and authentic relationships with users Increased connection value at a declining cost per touch from your page to the home page Public Profile Home page Highlight stories

Create sustained and authentic relationships with users

Increased connection value at a declining cost per touch

Free, extended reach through socially generated impressions.* Captivating content has long life cycles as a result of others re-posting, commenting and liking. amplified reach Socially generated impression: An impression that is generated by, and refers to, engagement with Facebook content (including ads) by a friend

Free, extended reach through socially generated impressions.*

Captivating content has long life cycles as a result of others re-posting, commenting and liking.

A lasting marketing asset 1 2 3 4 5

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