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J sanger pub-con2012-google+

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Justin Sanger's 2012 PubCon Presentation on Google+ in Las Vegas- October 16

Justin Sanger's 2012 PubCon Presentation on Google+ in Las Vegas- October 16


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  • 2004 – Google launches Orkut (1 month later Facebook was born)2005 – Google acquires Dodgeball2007 – Google acquires Jaiku2009 – Google introduces Wave2010 – Google introduces Buzz2011 – Google introduces G+
  • Transcript

    • 1. Justin SangerFounder I CEOSupportLocal Circle Justin Sanger on Google+
    • 2. 2004 2010 2007 2005 2011 2009 Circle Justin Sanger on Google+
    • 3. “Google+ is Google itself. We’re extendingit across all that we do –search, ads, Chrome, Android, Maps, YouTube – so What’s different this time?that each of these services contributes to ourunderstanding of who you are.”Bradley Horowitz – VP Products for Google+September 27, 2011 (Wired Magazine) Circle Justin Sanger on Google+
    • 4. Google+in one word is TRUST Circle Justin Sanger on Google+
    • 5. So what does this mean toYOU, the internet marketer and the BUSINESSES you serve? Circle Justin Sanger on Google+
    • 6. Our job nolonger ends with the delivery of a lead. Circle Justin Sanger on Google+
    • 7. The search marketingfunnel reopens at the point of interaction. Circle Justin Sanger on Google+
    • 8. Google’spositioning itselfpost transaction. Circle Justin Sanger on Google+
    • 9. Focus on the point of interaction Circle Justin Sanger on Google+
    • 10. People are links Circle Justin Sanger on Google+
    • 11. review follow +1re-tweet post Like Checkin friend recommend connect Social signals have variable weight Circle Justin Sanger on Google+
    • 12. Customers are connections Circle Justin Sanger on Google+
    • 13. Engagement means understanding your customer Circle Justin Sanger on Google+
    • 14. Circle Justin Sanger on Google+
    • 15. Circle Justin Sanger on Google+
    • 16. Circle Justin Sanger on Google+
    • 17. Circle Justin Sanger on Google+
    • 18. Thank You. Justin Sanger Circle Justin Sanger on Google+