SEO for Bloggers - WordCamp Seattle 2012

SEO for Bloggers WordCamp Seattle 2012 Justin Briggs @JustinRBriggs https://bit.ly/wcseaSEO@JustinRBriggs

Who is this guy?@JustinRBriggs

Justin Briggs I run inbound marketing team at@JustinRBriggs

What is SEO?@JustinRBriggs

The art & science of increasing the visibility of your content in search engines.@JustinRBriggs

@JustinRBriggs Source: SEOmoz.org

14 Tactics to Increase Organic Search Traffic & the Tools to Get You There@JustinRBriggs

#1 Use WordPress@JustinRBriggs

#1 Use WordPress DONE@JustinRBriggs

@JustinRBriggs

"a fantastic piece of software, it makes your siteeasily crawlable by search engines, solves some 80-90% of SEO and is the first big step anyone can take towards creating a popular online business” -Matt Cutts, Google@JustinRBriggs http://www.mattcutts.com/blog/seo-for-bloggers/

Last year at WordCamp: http://bit.ly/wordcamp2011 Technical SEO, plugins, themes@JustinRBriggs

And we’re on our way@JustinRBriggs

#2 Research keywords.@JustinRBriggs

Keyword research helps you tap into existing demand@JustinRBriggs

@JustinRBriggs http://bigfi.sh/WCS-keywordtool

@JustinRBriggs http://soovle.com/

@JustinRBriggs http://ubersuggest.org/

http://www.seomoz.org/blog/@JustinRBriggs perfecting-keyword-targeting-on-page-optimization

Keep it simple: Put a keyword in title & in content@JustinRBriggs

#3 Write Great Content@JustinRBriggs

“SEO” content & great content are the same thing@JustinRBriggs

#4 Visual Content & Infographics@JustinRBriggs

People love pretty stuff@JustinRBriggs

@JustinRBriggs http://aytm.com/

@JustinRBriggs http://www.slideshare.net/97thfloor/going-viral-on-pinterest

#5 Make “Deep” Content Simple@JustinRBriggs

Simple content is easier to digest and share@JustinRBriggs

Simple content makes people feel smart@JustinRBriggs

@JustinRBriggs http://www.zanran.com/q/

@JustinRBriggs http://www.slideshare.net/RossHudgens/link-building-by-imitation

#6 Discover & Manage Relationships@JustinRBriggs

People give links, websites don’t give links@JustinRBriggs

@JustinRBriggs http://followerwonk.com/

@JustinRBriggs http://topsy.com/experts

@JustinRBriggs http://www.buzzstream.com/

@JustinRBriggs http://raventools.com/internet-marketing-tools/crm/

#7 Stalk Prospects@JustinRBriggs

@JustinRBriggs http://knowem.com/

#8 Research Link Opportunities@JustinRBriggs

@JustinRBriggs http://www.opensiteexplorer.org/

#9 Write Guest Posts@JustinRBriggs

@JustinRBriggs http://myblogguest.com/

@JustinRBriggs http://www.blogdash.com/

[keyword] "guest blogger" [keyword] "become a contributor" [keyword] intitle:“write for us” [keyword] intitle:“contribute to” [keyword] intitle:“submit” + inurl:blog@JustinRBriggs

@JustinRBriggs http://alltop.com/

#10 Passively Build Links@JustinRBriggs

@JustinRBriggs http://www.zemanta.com/

#11 Create Niche Toplist@JustinRBriggs

@JustinRBriggs http://adage.com/power150/

#12 Attend, Sponsor & HostEvents@JustinRBriggs

@JustinRBriggs http://lanyrd.com/

This room is full of bloggers….@JustinRBriggs

#13 Offer Exclusive Content & Interviews@JustinRBriggs

Got me a few of my best links: IGN Wired.com Washington Post Stanford Mashable@JustinRBriggs

#14 Scale Your Outreach@JustinRBriggs

@JustinRBriggs http://rapportive.com/

@JustinRBriggs http://www.boomeranggmail.com/

@JustinRBriggs http://www.toutapp.com/

Thanks! Q&A Find me on Twitter: @ JustinRBriggs@JustinRBriggs

http://www.conseilsmarketing.com	190
http://www.twylah.com	21
http://blog.websourcing.fr	15
http://www.empowernetwork.com	5
http://jobdahan.tistory.com	4
http://us-w1.rockmelt.com	3
http://www.netvibes.com	3
http://feeds.feedburner.com	3
http://reader.googleusercontent.com	1
http://www.lemagit.fr	1
http://faavorite.com	1

SEO for Bloggers - WordCamp Seattle 2012

by Justin Briggs

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SEO for Bloggers - WordCamp Seattle 2012 Presentation Transcript