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SEO for Bloggers - WordCamp Seattle 2012
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SEO for Bloggers - WordCamp Seattle 2012

SEO for Bloggers - WordCamp Seattle 2012

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SEO for Bloggers - WordCamp Seattle 2012 Presentation Transcript

  • 1. SEO for Bloggers WordCamp Seattle 2012 Justin Briggs @JustinRBriggs https://bit.ly/wcseaSEO@JustinRBriggs
  • 2. Who is this guy?@JustinRBriggs
  • 3. Justin Briggs I run inbound marketing team at@JustinRBriggs
  • 4. What is SEO?@JustinRBriggs
  • 5. The art & science of increasing the visibility of your content in search engines.@JustinRBriggs
  • 6. @JustinRBriggs Source: SEOmoz.org
  • 7. 14 Tactics to Increase Organic Search Traffic & the Tools to Get You There@JustinRBriggs
  • 8. #1 Use WordPress@JustinRBriggs
  • 9. #1 Use WordPress DONE@JustinRBriggs
  • 10. @JustinRBriggs
  • 11. "a fantastic piece of software, it makes your siteeasily crawlable by search engines, solves some 80-90% of SEO and is the first big step anyone can take towards creating a popular online business” -Matt Cutts, Google@JustinRBriggs http://www.mattcutts.com/blog/seo-for-bloggers/
  • 12. Last year at WordCamp: http://bit.ly/wordcamp2011 Technical SEO, plugins, themes@JustinRBriggs
  • 13. And we’re on our way@JustinRBriggs
  • 14. #2 Research keywords.@JustinRBriggs
  • 15. Keyword research helps you tap into existing demand@JustinRBriggs
  • 16. @JustinRBriggs http://bigfi.sh/WCS-keywordtool
  • 17. @JustinRBriggs http://soovle.com/
  • 18. @JustinRBriggs http://ubersuggest.org/
  • 19. http://www.seomoz.org/blog/@JustinRBriggs perfecting-keyword-targeting-on-page-optimization
  • 20. Keep it simple: Put a keyword in title & in content@JustinRBriggs
  • 21. #3 Write Great Content@JustinRBriggs
  • 22. “SEO” content & great content are the same thing@JustinRBriggs
  • 23. #4 Visual Content & Infographics@JustinRBriggs
  • 24. People love pretty stuff@JustinRBriggs
  • 25. @JustinRBriggs http://aytm.com/
  • 26. @JustinRBriggs http://www.slideshare.net/97thfloor/going-viral-on-pinterest
  • 27. #5 Make “Deep” Content Simple@JustinRBriggs
  • 28. Simple content is easier to digest and share@JustinRBriggs
  • 29. Simple content makes people feel smart@JustinRBriggs
  • 30. @JustinRBriggs http://www.zanran.com/q/
  • 31. @JustinRBriggs http://www.slideshare.net/RossHudgens/link-building-by-imitation
  • 32. #6 Discover & Manage Relationships@JustinRBriggs
  • 33. People give links, websites don’t give links@JustinRBriggs
  • 34. @JustinRBriggs http://followerwonk.com/
  • 35. @JustinRBriggs http://topsy.com/experts
  • 36. @JustinRBriggs http://www.buzzstream.com/
  • 37. @JustinRBriggs http://raventools.com/internet-marketing-tools/crm/
  • 38. #7 Stalk Prospects@JustinRBriggs
  • 39. @JustinRBriggs http://knowem.com/
  • 40. #8 Research Link Opportunities@JustinRBriggs
  • 41. @JustinRBriggs http://www.opensiteexplorer.org/
  • 42. #9 Write Guest Posts@JustinRBriggs
  • 43. @JustinRBriggs http://myblogguest.com/
  • 44. @JustinRBriggs http://www.blogdash.com/
  • 45. [keyword] "guest blogger" [keyword] "become a contributor" [keyword] intitle:“write for us” [keyword] intitle:“contribute to” [keyword] intitle:“submit” + inurl:blog@JustinRBriggs
  • 46. @JustinRBriggs http://alltop.com/
  • 47. #10 Passively Build Links@JustinRBriggs
  • 48. @JustinRBriggs http://www.zemanta.com/
  • 49. #11 Create Niche Toplist@JustinRBriggs
  • 50. @JustinRBriggs http://adage.com/power150/
  • 51. #12 Attend, Sponsor & HostEvents@JustinRBriggs
  • 52. @JustinRBriggs http://lanyrd.com/
  • 53. This room is full of bloggers….@JustinRBriggs
  • 54. #13 Offer Exclusive Content & Interviews@JustinRBriggs
  • 55. Got me a few of my best links: IGN Wired.com Washington Post Stanford Mashable@JustinRBriggs
  • 56. #14 Scale Your Outreach@JustinRBriggs
  • 57. @JustinRBriggs http://rapportive.com/
  • 58. @JustinRBriggs http://www.boomeranggmail.com/
  • 59. @JustinRBriggs http://www.toutapp.com/
  • 60. Thanks! Q&A Find me on Twitter: @ JustinRBriggs@JustinRBriggs