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Link Building SMX Advanced 2013

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Talk on link building from SMX Advanced in 2013.

Talk on link building from SMX Advanced in 2013.

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  • 1. Link BuildingA Presentation Justin BriggsSIgnoring euphemisms for Fun & Profit  
  • 2. Jus%n  Briggs   @Jus%nRBriggs  HelloJustin BriggsFounder, Briggsbyjustin@briggsby.com@JustinRBriggs
  • 3. Jus%n  Briggs   @Jus%nRBriggs  briggsby.com/smxlinks2013
  • 4. Jus%n  Briggs   @Jus%nRBriggs  
  • 5. Jus%n  Briggs   @Jus%nRBriggs  Content Marketing
  • 6. Jus%n  Briggs   @Jus%nRBriggs  Content Outreach
  • 7. Jus%n  Briggs   @Jus%nRBriggs  Link Outreach
  • 8. Jus%n  Briggs   @Jus%nRBriggs  Link Building
  • 9. Jus%n  Briggs   @Jus%nRBriggs  For many SEOs,Content Marketing is justLink Buildingwithout the penalties.
  • 10. Jus%n  Briggs   @Jus%nRBriggs  How do I build links in 2013?
  • 11. Jus%n  Briggs   @Jus%nRBriggs  Like I did in 2011.Source: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
  • 12. Jus%n  Briggs   @Jus%nRBriggs  I create & promote content.Source: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
  • 13. Jus%n  Briggs   @Jus%nRBriggs  Quality link buildinghasn’t changed.
  • 14. Jus%n  Briggs   @Jus%nRBriggs  Lazy people diminishthe value of some techniques.
  • 15. Jus%n  Briggs   @Jus%nRBriggs  Google raises the bar ontechniques that slip through.
  • 16. Jus%n  Briggs   @Jus%nRBriggs  But, link building is stillworking just fine.
  • 17. Jus%n  Briggs   @Jus%nRBriggs  Adapt your tactics.
  • 18. Jus%n  Briggs   @Jus%nRBriggs  
  • 19. Links everyone else is missing
  • 20. Jus%n  Briggs   @Jus%nRBriggs  Lazy link builders are goingto burn certain link types.
  • 21. Jus%n  Briggs   @Jus%nRBriggs  Get the same domain,but higher quality pages.
  • 22. Jus%n  Briggs   @Jus%nRBriggs  Sort by externaloutlinksCrawl .edu siteSource: http://www.screamingfrog.co.uk/seo-spider/
  • 23. Jus%n  Briggs   @Jus%nRBriggs  Looks foropportunities
  • 24. Jus%n  Briggs   @Jus%nRBriggs  
  • 25. Jus%n  Briggs   @Jus%nRBriggs  Content idea:Resource for international studentsat colleges.
  • 26. Jus%n  Briggs   @Jus%nRBriggs  Vet the idea.
  • 27. Jus%n  Briggs   @Jus%nRBriggs  
  • 28. Jus%n  Briggs   @Jus%nRBriggs  
  • 29. Jus%n  Briggs   @Jus%nRBriggs  Discover new departments not yetaggressively targeted by SEOs andcreate content for them.
  • 30. Jus%n  Briggs   @Jus%nRBriggs  Build it.
  • 31. Jus%n  Briggs   @Jus%nRBriggs  Used to acquire last month.
  • 32. Follow up to doubleplacement rates
  • 33. Jus%n  Briggs   @Jus%nRBriggs  Hi,I reached out a month ago about <removed> we provide.Were still trying to get the word out about it.Could we be listed on your <removed> page because<justification on why they should link>?<Removed> can be found here:<URL>Thanks!Justin
  • 34. Jus%n  Briggs   @Jus%nRBriggs  Within minutes, inbox was floodedwith apologies.
  • 35. Jus%n  Briggs   @Jus%nRBriggs  Say “because”
  • 36. Jus%n  Briggs   @Jus%nRBriggs  Xerox study showed 57% increasein request compliance when“because” was used.
  • 37. Using embeds for links.
  • 38. Jus%n  Briggs   @Jus%nRBriggs  Aren’t infographics dead?
  • 39. Jus%n  Briggs   @Jus%nRBriggs  
  • 40. Jus%n  Briggs   @Jus%nRBriggs  Embedding like it’s 2008!
  • 41. Jus%n  Briggs   @Jus%nRBriggs  Modified quiz embeds becomecalculator based interactive content.Source: http://www.movoto.com/blog/novelty-real-estate/star-trek-tribbles/
  • 42. Jus%n  Briggs   @Jus%nRBriggs  Wait… haven’t we seen this?
  • 43. Jus%n  Briggs   @Jus%nRBriggs  
  • 44. Jus%n  Briggs   @Jus%nRBriggs  The embed isn’t the badge,it’s the whole content piece.
  • 45. Jus%n  Briggs   @Jus%nRBriggs  These clouds move…Source: http://www.movoto.com/blog/novelty-real-estate/balloons/
  • 46. Jus%n  Briggs   @Jus%nRBriggs  This floats up frombottom.
  • 47. Jus%n  Briggs   @Jus%nRBriggs  
  • 48. Jus%n  Briggs   @Jus%nRBriggs  Links
  • 49. Jus%n  Briggs   @Jus%nRBriggs  What else can you embed?
  • 50. Jus%n  Briggs   @Jus%nRBriggs  
  • 51. Forget the mode.Focus on the story.
  • 52. Jus%n  Briggs   @Jus%nRBriggs  Making games for girls while not“girling it up”.
  • 53. Jus%n  Briggs   @Jus%nRBriggs  
  • 54. Jus%n  Briggs   @Jus%nRBriggs  “Making of” & exclusives.
  • 55. Jus%n  Briggs   @Jus%nRBriggs  Source: http://www.wired.com/underwire/2012/08/videogame-girl-fashions/Embeddable  illustra%ons  instead  of  infographics  
  • 56. Jus%n  Briggs   @Jus%nRBriggs  Take advantage of site mechanics.
  • 57. Jus%n  Briggs   @Jus%nRBriggs  Primarily powered byview count. Increasevisibility with paid socialtraffic.Wired
  • 58. Jus%n  Briggs   @Jus%nRBriggs  Source: http://justinbriggs.org/33-links-and-how-to-get-them
  • 59. Jus%n  Briggs   @Jus%nRBriggs  
  • 60. Sometimes...It’s still just SEO.
  • 61. Jus%n  Briggs   @Jus%nRBriggs  Updating internal linkstructureManual link outreachMillion dollar lift in revenue.
  • 62. Jus%n  Briggs   @Jus%nRBriggs  Monitor keyword usage in anchors.
  • 63. Jus%n  Briggs   @Jus%nRBriggs  Source: http://moz.com/blog/understanding-link-based-spam-analysis-techniques
  • 64. Jus%n  Briggs   @Jus%nRBriggs  Kept brand name in anchor > 50%
  • 65. Jus%n  Briggs   @Jus%nRBriggs  Thanks!A Presentation Justin BriggsS

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