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Link BuildingA Presentation Justin BriggsSIgnoring euphemisms for Fun & Profit	  
Jus%n	  Briggs	   @Jus%nRBriggs	  HelloJustin BriggsFounder, Briggsbyjustin@briggsby.com@JustinRBriggs
Jus%n	  Briggs	   @Jus%nRBriggs	  briggsby.com/smxlinks2013
Jus%n	  Briggs	   @Jus%nRBriggs	  
Jus%n	  Briggs	   @Jus%nRBriggs	  Content Marketing
Jus%n	  Briggs	   @Jus%nRBriggs	  Content Outreach
Jus%n	  Briggs	   @Jus%nRBriggs	  Link Outreach
Jus%n	  Briggs	   @Jus%nRBriggs	  Link Building
Jus%n	  Briggs	   @Jus%nRBriggs	  For many SEOs,Content Marketing is justLink Buildingwithout the penalties.
Jus%n	  Briggs	   @Jus%nRBriggs	  How do I build links in 2013?
Jus%n	  Briggs	   @Jus%nRBriggs	  Like I did in 2011.Source: http://outspokenmedia.com/seo/content-based-outreach-for-link...
Jus%n	  Briggs	   @Jus%nRBriggs	  I create & promote content.Source: http://outspokenmedia.com/seo/content-based-outreach-...
Jus%n	  Briggs	   @Jus%nRBriggs	  Quality link buildinghasn’t changed.
Jus%n	  Briggs	   @Jus%nRBriggs	  Lazy people diminishthe value of some techniques.
Jus%n	  Briggs	   @Jus%nRBriggs	  Google raises the bar ontechniques that slip through.
Jus%n	  Briggs	   @Jus%nRBriggs	  But, link building is stillworking just fine.
Jus%n	  Briggs	   @Jus%nRBriggs	  Adapt your tactics.
Jus%n	  Briggs	   @Jus%nRBriggs	  
Links everyone else is missing
Jus%n	  Briggs	   @Jus%nRBriggs	  Lazy link builders are goingto burn certain link types.
Jus%n	  Briggs	   @Jus%nRBriggs	  Get the same domain,but higher quality pages.
Jus%n	  Briggs	   @Jus%nRBriggs	  Sort by externaloutlinksCrawl .edu siteSource: http://www.screamingfrog.co.uk/seo-spider/
Jus%n	  Briggs	   @Jus%nRBriggs	  Looks foropportunities
Jus%n	  Briggs	   @Jus%nRBriggs	  
Jus%n	  Briggs	   @Jus%nRBriggs	  Content idea:Resource for international studentsat colleges.
Jus%n	  Briggs	   @Jus%nRBriggs	  Vet the idea.
Jus%n	  Briggs	   @Jus%nRBriggs	  
Jus%n	  Briggs	   @Jus%nRBriggs	  
Jus%n	  Briggs	   @Jus%nRBriggs	  Discover new departments not yetaggressively targeted by SEOs andcreate content for them.
Jus%n	  Briggs	   @Jus%nRBriggs	  Build it.
Jus%n	  Briggs	   @Jus%nRBriggs	  Used to acquire last month.
Follow up to doubleplacement rates
Jus%n	  Briggs	   @Jus%nRBriggs	  Hi,I reached out a month ago about <removed> we provide.Were still trying to get the wor...
Jus%n	  Briggs	   @Jus%nRBriggs	  Within minutes, inbox was floodedwith apologies.
Jus%n	  Briggs	   @Jus%nRBriggs	  Say “because”
Jus%n	  Briggs	   @Jus%nRBriggs	  Xerox study showed 57% increasein request compliance when“because” was used.
Using embeds for links.
Jus%n	  Briggs	   @Jus%nRBriggs	  Aren’t infographics dead?
Jus%n	  Briggs	   @Jus%nRBriggs	  
Jus%n	  Briggs	   @Jus%nRBriggs	  Embedding like it’s 2008!
Jus%n	  Briggs	   @Jus%nRBriggs	  Modified quiz embeds becomecalculator based interactive content.Source: http://www.movoto...
Jus%n	  Briggs	   @Jus%nRBriggs	  Wait… haven’t we seen this?
Jus%n	  Briggs	   @Jus%nRBriggs	  
Jus%n	  Briggs	   @Jus%nRBriggs	  The embed isn’t the badge,it’s the whole content piece.
Jus%n	  Briggs	   @Jus%nRBriggs	  These clouds move…Source: http://www.movoto.com/blog/novelty-real-estate/balloons/
Jus%n	  Briggs	   @Jus%nRBriggs	  This floats up frombottom.
Jus%n	  Briggs	   @Jus%nRBriggs	  
Jus%n	  Briggs	   @Jus%nRBriggs	  Links
Jus%n	  Briggs	   @Jus%nRBriggs	  What else can you embed?
Jus%n	  Briggs	   @Jus%nRBriggs	  
Forget the mode.Focus on the story.
Jus%n	  Briggs	   @Jus%nRBriggs	  Making games for girls while not“girling it up”.
Jus%n	  Briggs	   @Jus%nRBriggs	  
Jus%n	  Briggs	   @Jus%nRBriggs	  “Making of” & exclusives.
Jus%n	  Briggs	   @Jus%nRBriggs	  Source: http://www.wired.com/underwire/2012/08/videogame-girl-fashions/Embeddable	  illu...
Jus%n	  Briggs	   @Jus%nRBriggs	  Take advantage of site mechanics.
Jus%n	  Briggs	   @Jus%nRBriggs	  Primarily powered byview count. Increasevisibility with paid socialtraffic.Wired
Jus%n	  Briggs	   @Jus%nRBriggs	  Source: http://justinbriggs.org/33-links-and-how-to-get-them
Jus%n	  Briggs	   @Jus%nRBriggs	  
Sometimes...It’s still just SEO.
Jus%n	  Briggs	   @Jus%nRBriggs	  Updating internal linkstructureManual link outreachMillion dollar lift in revenue.
Jus%n	  Briggs	   @Jus%nRBriggs	  Monitor keyword usage in anchors.
Jus%n	  Briggs	   @Jus%nRBriggs	  Source: http://moz.com/blog/understanding-link-based-spam-analysis-techniques
Jus%n	  Briggs	   @Jus%nRBriggs	  Kept brand name in anchor > 50%
Jus%n	  Briggs	   @Jus%nRBriggs	  Thanks!A Presentation Justin BriggsS
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Link Building SMX Advanced 2013

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Transcript of "Link Building SMX Advanced 2013"

  1. 1. Link BuildingA Presentation Justin BriggsSIgnoring euphemisms for Fun & Profit  
  2. 2. Jus%n  Briggs   @Jus%nRBriggs  HelloJustin BriggsFounder, Briggsbyjustin@briggsby.com@JustinRBriggs
  3. 3. Jus%n  Briggs   @Jus%nRBriggs  briggsby.com/smxlinks2013
  4. 4. Jus%n  Briggs   @Jus%nRBriggs  
  5. 5. Jus%n  Briggs   @Jus%nRBriggs  Content Marketing
  6. 6. Jus%n  Briggs   @Jus%nRBriggs  Content Outreach
  7. 7. Jus%n  Briggs   @Jus%nRBriggs  Link Outreach
  8. 8. Jus%n  Briggs   @Jus%nRBriggs  Link Building
  9. 9. Jus%n  Briggs   @Jus%nRBriggs  For many SEOs,Content Marketing is justLink Buildingwithout the penalties.
  10. 10. Jus%n  Briggs   @Jus%nRBriggs  How do I build links in 2013?
  11. 11. Jus%n  Briggs   @Jus%nRBriggs  Like I did in 2011.Source: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
  12. 12. Jus%n  Briggs   @Jus%nRBriggs  I create & promote content.Source: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
  13. 13. Jus%n  Briggs   @Jus%nRBriggs  Quality link buildinghasn’t changed.
  14. 14. Jus%n  Briggs   @Jus%nRBriggs  Lazy people diminishthe value of some techniques.
  15. 15. Jus%n  Briggs   @Jus%nRBriggs  Google raises the bar ontechniques that slip through.
  16. 16. Jus%n  Briggs   @Jus%nRBriggs  But, link building is stillworking just fine.
  17. 17. Jus%n  Briggs   @Jus%nRBriggs  Adapt your tactics.
  18. 18. Jus%n  Briggs   @Jus%nRBriggs  
  19. 19. Links everyone else is missing
  20. 20. Jus%n  Briggs   @Jus%nRBriggs  Lazy link builders are goingto burn certain link types.
  21. 21. Jus%n  Briggs   @Jus%nRBriggs  Get the same domain,but higher quality pages.
  22. 22. Jus%n  Briggs   @Jus%nRBriggs  Sort by externaloutlinksCrawl .edu siteSource: http://www.screamingfrog.co.uk/seo-spider/
  23. 23. Jus%n  Briggs   @Jus%nRBriggs  Looks foropportunities
  24. 24. Jus%n  Briggs   @Jus%nRBriggs  
  25. 25. Jus%n  Briggs   @Jus%nRBriggs  Content idea:Resource for international studentsat colleges.
  26. 26. Jus%n  Briggs   @Jus%nRBriggs  Vet the idea.
  27. 27. Jus%n  Briggs   @Jus%nRBriggs  
  28. 28. Jus%n  Briggs   @Jus%nRBriggs  
  29. 29. Jus%n  Briggs   @Jus%nRBriggs  Discover new departments not yetaggressively targeted by SEOs andcreate content for them.
  30. 30. Jus%n  Briggs   @Jus%nRBriggs  Build it.
  31. 31. Jus%n  Briggs   @Jus%nRBriggs  Used to acquire last month.
  32. 32. Follow up to doubleplacement rates
  33. 33. Jus%n  Briggs   @Jus%nRBriggs  Hi,I reached out a month ago about <removed> we provide.Were still trying to get the word out about it.Could we be listed on your <removed> page because<justification on why they should link>?<Removed> can be found here:<URL>Thanks!Justin
  34. 34. Jus%n  Briggs   @Jus%nRBriggs  Within minutes, inbox was floodedwith apologies.
  35. 35. Jus%n  Briggs   @Jus%nRBriggs  Say “because”
  36. 36. Jus%n  Briggs   @Jus%nRBriggs  Xerox study showed 57% increasein request compliance when“because” was used.
  37. 37. Using embeds for links.
  38. 38. Jus%n  Briggs   @Jus%nRBriggs  Aren’t infographics dead?
  39. 39. Jus%n  Briggs   @Jus%nRBriggs  
  40. 40. Jus%n  Briggs   @Jus%nRBriggs  Embedding like it’s 2008!
  41. 41. Jus%n  Briggs   @Jus%nRBriggs  Modified quiz embeds becomecalculator based interactive content.Source: http://www.movoto.com/blog/novelty-real-estate/star-trek-tribbles/
  42. 42. Jus%n  Briggs   @Jus%nRBriggs  Wait… haven’t we seen this?
  43. 43. Jus%n  Briggs   @Jus%nRBriggs  
  44. 44. Jus%n  Briggs   @Jus%nRBriggs  The embed isn’t the badge,it’s the whole content piece.
  45. 45. Jus%n  Briggs   @Jus%nRBriggs  These clouds move…Source: http://www.movoto.com/blog/novelty-real-estate/balloons/
  46. 46. Jus%n  Briggs   @Jus%nRBriggs  This floats up frombottom.
  47. 47. Jus%n  Briggs   @Jus%nRBriggs  
  48. 48. Jus%n  Briggs   @Jus%nRBriggs  Links
  49. 49. Jus%n  Briggs   @Jus%nRBriggs  What else can you embed?
  50. 50. Jus%n  Briggs   @Jus%nRBriggs  
  51. 51. Forget the mode.Focus on the story.
  52. 52. Jus%n  Briggs   @Jus%nRBriggs  Making games for girls while not“girling it up”.
  53. 53. Jus%n  Briggs   @Jus%nRBriggs  
  54. 54. Jus%n  Briggs   @Jus%nRBriggs  “Making of” & exclusives.
  55. 55. Jus%n  Briggs   @Jus%nRBriggs  Source: http://www.wired.com/underwire/2012/08/videogame-girl-fashions/Embeddable  illustra%ons  instead  of  infographics  
  56. 56. Jus%n  Briggs   @Jus%nRBriggs  Take advantage of site mechanics.
  57. 57. Jus%n  Briggs   @Jus%nRBriggs  Primarily powered byview count. Increasevisibility with paid socialtraffic.Wired
  58. 58. Jus%n  Briggs   @Jus%nRBriggs  Source: http://justinbriggs.org/33-links-and-how-to-get-them
  59. 59. Jus%n  Briggs   @Jus%nRBriggs  
  60. 60. Sometimes...It’s still just SEO.
  61. 61. Jus%n  Briggs   @Jus%nRBriggs  Updating internal linkstructureManual link outreachMillion dollar lift in revenue.
  62. 62. Jus%n  Briggs   @Jus%nRBriggs  Monitor keyword usage in anchors.
  63. 63. Jus%n  Briggs   @Jus%nRBriggs  Source: http://moz.com/blog/understanding-link-based-spam-analysis-techniques
  64. 64. Jus%n  Briggs   @Jus%nRBriggs  Kept brand name in anchor > 50%
  65. 65. Jus%n  Briggs   @Jus%nRBriggs  Thanks!A Presentation Justin BriggsS
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