Inbound Marketing Tools - SearchFest
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Inbound Marketing Tools - SearchFest

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Justin Briggs at SearchFest 2012 - Marketing Challenges and the Tools to Solve Them #searchfest

Justin Briggs at SearchFest 2012 - Marketing Challenges and the Tools to Solve Them #searchfest

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Inbound Marketing Tools - SearchFest Inbound Marketing Tools - SearchFest Presentation Transcript

  • Actionable Tools for Inbound Marketing Justin Briggs, SEO Manager Download: http://bit.ly/searchfesttools
  • Who Is This Guy? Justin Briggs SEO Manager at Big Fish Games
  • I Love This Stuff
  • Find Link Sources
  • Search engineskeep taking our data
  • Let’s get some back
  • The Usual Suspectshttp://www.majesticseo.com/ and http://www.opensiteexplorer.org/
  • I miss Yahoo!Site Explorer
  • What We Lost Searches content of linking pages Our Site
  • I keep trying to solve this problem
  • Google Custom Search Engine Good start, but not good enough for me.http://www.seomoz.org/blog/replace-yahoo-linkdomain-with-google-custom-search-engine
  • I Built My Own Scraper Way too technical for most peoplehttp://www.distilled.net/blog/seo/building-your-own-scraper-for-link-analysis/
  • Found yolink Searches content behind links! Page with outbound links
  • Searches the content behind the linkshttp://www.yolink.com/yolink/
  • Do you use Google Alerts for link building?
  • Link Building with Google Alertshttp://www.rosshudgens.com/link-building-with-google-alerts-a-guide/
  • Search Alerts with yolinkhttp://alerts.yolink.com/alerts/
  • Want to scrape without all thetechnical mishaps?
  • Scrape Similar in Chromehttp://justinbriggs.org/quick-link-prospecting-with-scraper-extension
  • Browser With Scraping Toolshttp://www.outwit.com/products/hub/
  • Visualizing Data
  • Things are about to get sexy
  • Network Graph Visualizationhttp://gephi.org/
  • Export GoogleAnalytics keyword data
  • Where is Traffic Landing Blue nodes are keywords sending traffic to Pink pages
  • Visualize Your Keyword TrafficBetter Understand•Local•Personalization•Double Listings•KeywordCannibalization
  • Looking atcompetitor’s link profile
  • The Usual Suspectshttp://www.majesticseo.com/ and http://www.opensiteexplorer.org/
  • Anchor Text Distribution
  • Find Irregularities Most pages on siteWhat Is This?Doesn’t really share anchors with rest of site
  • A Pre-owned Domain Redirect They acquired a pre-owned domain and 301 redirected to a subpage.
  • Use data visualization to discover site problems
  • Data Management Workspacehttp://www.visokio.com/omniscope
  • Export GoogleAnalytics keyword data again
  • Highlight Content Problems Good top of funnel keywords All high B.R. land on two template types A content gap our users are experiencing
  • Export GoogleWebmaster Tools CTR data
  • CTR Distribution Curve
  • Visualize Business Analyticshttp://www.tableausoftware.com/
  • Dynamically Visualize EDW
  • Technical Work
  • Web Browser Automationhttp://seleniumhq.org/
  • Stripping inline CSSout of hundreds of articles
  • RegEx Find and Replacehttp://macromates.com/
  • Screaming Frog SEO Spiderhttp://www.screamingfrog.co.uk/seo-spider/
  • Catching Problems
  • Adwords team enforces policywithout prior notice
  • Google Analytics Alerts
  • Solving for Content
  • Building a new information architecture
  • Thousands of historical contentpieces without right schema data
  • Crowdsource Datahttp://www.smartsheet.com/
  • Rewriting hundreds of thousands ofarticles post Panda
  • Crowdsourced Contenthttp://www.serv.io/
  • Ratings and Reviews
  • bazaarvoicehttp://www.bazaarvoice.com/products/ratings-and-reviews
  • Leverage inrecommendation engine
  • Soovle Keyword Suggesthttp://soovle.com/
  • Using content andkeyword strategy to grow revenue
  • Use data for linkbait
  • Data Searchhttp://www.zanran.com/q/
  • Justin Briggs, SEO ManagerJustin.Briggs@BigFishGames.com@JustinRBriggshttp://justinbriggs.org