Inbound Marketing Tools - SearchFest

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Justin Briggs at SearchFest 2012 - Marketing Challenges and the Tools to Solve Them #searchfest

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Inbound Marketing Tools - SearchFest

  1. 1. Actionable Tools for Inbound Marketing Justin Briggs, SEO Manager Download: http://bit.ly/searchfesttools
  2. 2. Who Is This Guy? Justin Briggs SEO Manager at Big Fish Games
  3. 3. I Love This Stuff
  4. 4. Find Link Sources
  5. 5. Search engineskeep taking our data
  6. 6. Let’s get some back
  7. 7. The Usual Suspectshttp://www.majesticseo.com/ and http://www.opensiteexplorer.org/
  8. 8. I miss Yahoo!Site Explorer
  9. 9. What We Lost Searches content of linking pages Our Site
  10. 10. I keep trying to solve this problem
  11. 11. Google Custom Search Engine Good start, but not good enough for me.http://www.seomoz.org/blog/replace-yahoo-linkdomain-with-google-custom-search-engine
  12. 12. I Built My Own Scraper Way too technical for most peoplehttp://www.distilled.net/blog/seo/building-your-own-scraper-for-link-analysis/
  13. 13. Found yolink Searches content behind links! Page with outbound links
  14. 14. Searches the content behind the linkshttp://www.yolink.com/yolink/
  15. 15. Do you use Google Alerts for link building?
  16. 16. Link Building with Google Alertshttp://www.rosshudgens.com/link-building-with-google-alerts-a-guide/
  17. 17. Search Alerts with yolinkhttp://alerts.yolink.com/alerts/
  18. 18. Want to scrape without all thetechnical mishaps?
  19. 19. Scrape Similar in Chromehttp://justinbriggs.org/quick-link-prospecting-with-scraper-extension
  20. 20. Browser With Scraping Toolshttp://www.outwit.com/products/hub/
  21. 21. Visualizing Data
  22. 22. Things are about to get sexy
  23. 23. Network Graph Visualizationhttp://gephi.org/
  24. 24. Export GoogleAnalytics keyword data
  25. 25. Where is Traffic Landing Blue nodes are keywords sending traffic to Pink pages
  26. 26. Visualize Your Keyword TrafficBetter Understand•Local•Personalization•Double Listings•KeywordCannibalization
  27. 27. Looking atcompetitor’s link profile
  28. 28. The Usual Suspectshttp://www.majesticseo.com/ and http://www.opensiteexplorer.org/
  29. 29. Anchor Text Distribution
  30. 30. Find Irregularities Most pages on siteWhat Is This?Doesn’t really share anchors with rest of site
  31. 31. A Pre-owned Domain Redirect They acquired a pre-owned domain and 301 redirected to a subpage.
  32. 32. Use data visualization to discover site problems
  33. 33. Data Management Workspacehttp://www.visokio.com/omniscope
  34. 34. Export GoogleAnalytics keyword data again
  35. 35. Highlight Content Problems Good top of funnel keywords All high B.R. land on two template types A content gap our users are experiencing
  36. 36. Export GoogleWebmaster Tools CTR data
  37. 37. CTR Distribution Curve
  38. 38. Visualize Business Analyticshttp://www.tableausoftware.com/
  39. 39. Dynamically Visualize EDW
  40. 40. Technical Work
  41. 41. Web Browser Automationhttp://seleniumhq.org/
  42. 42. Stripping inline CSSout of hundreds of articles
  43. 43. RegEx Find and Replacehttp://macromates.com/
  44. 44. Screaming Frog SEO Spiderhttp://www.screamingfrog.co.uk/seo-spider/
  45. 45. Catching Problems
  46. 46. Adwords team enforces policywithout prior notice
  47. 47. Google Analytics Alerts
  48. 48. Solving for Content
  49. 49. Building a new information architecture
  50. 50. Thousands of historical contentpieces without right schema data
  51. 51. Crowdsource Datahttp://www.smartsheet.com/
  52. 52. Rewriting hundreds of thousands ofarticles post Panda
  53. 53. Crowdsourced Contenthttp://www.serv.io/
  54. 54. Ratings and Reviews
  55. 55. bazaarvoicehttp://www.bazaarvoice.com/products/ratings-and-reviews
  56. 56. Leverage inrecommendation engine
  57. 57. Soovle Keyword Suggesthttp://soovle.com/
  58. 58. Using content andkeyword strategy to grow revenue
  59. 59. Use data for linkbait
  60. 60. Data Searchhttp://www.zanran.com/q/
  61. 61. Justin Briggs, SEO ManagerJustin.Briggs@BigFishGames.com@JustinRBriggshttp://justinbriggs.org
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