Inbound Marketing Tools - SearchFest
Upcoming SlideShare
Loading in...5

Inbound Marketing Tools - SearchFest



Justin Briggs at SearchFest 2012 - Marketing Challenges and the Tools to Solve Them #searchfest

Justin Briggs at SearchFest 2012 - Marketing Challenges and the Tools to Solve Them #searchfest



Total Views
Views on SlideShare
Embed Views



11 Embeds 152 137 4 3 1
http://localhost 1 1 1 1 1 1 1


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Inbound Marketing Tools - SearchFest Inbound Marketing Tools - SearchFest Presentation Transcript

  • Actionable Tools for Inbound Marketing Justin Briggs, SEO Manager Download:
  • Who Is This Guy? Justin Briggs SEO Manager at Big Fish Games
  • I Love This Stuff
  • Find Link Sources
  • Search engineskeep taking our data
  • Let’s get some back
  • The Usual Suspects and
  • I miss Yahoo!Site Explorer
  • What We Lost Searches content of linking pages Our Site
  • I keep trying to solve this problem
  • Google Custom Search Engine Good start, but not good enough for me.
  • I Built My Own Scraper Way too technical for most people
  • Found yolink Searches content behind links! Page with outbound links
  • Searches the content behind the links
  • Do you use Google Alerts for link building?
  • Link Building with Google Alerts
  • Search Alerts with yolink
  • Want to scrape without all thetechnical mishaps?
  • Scrape Similar in Chrome
  • Browser With Scraping Tools
  • Visualizing Data
  • Things are about to get sexy
  • Network Graph Visualization
  • Export GoogleAnalytics keyword data
  • Where is Traffic Landing Blue nodes are keywords sending traffic to Pink pages
  • Visualize Your Keyword TrafficBetter Understand•Local•Personalization•Double Listings•KeywordCannibalization
  • Looking atcompetitor’s link profile
  • The Usual Suspects and
  • Anchor Text Distribution
  • Find Irregularities Most pages on siteWhat Is This?Doesn’t really share anchors with rest of site
  • A Pre-owned Domain Redirect They acquired a pre-owned domain and 301 redirected to a subpage.
  • Use data visualization to discover site problems
  • Data Management Workspace
  • Export GoogleAnalytics keyword data again
  • Highlight Content Problems Good top of funnel keywords All high B.R. land on two template types A content gap our users are experiencing
  • Export GoogleWebmaster Tools CTR data
  • CTR Distribution Curve
  • Visualize Business Analytics
  • Dynamically Visualize EDW
  • Technical Work
  • Web Browser Automation
  • Stripping inline CSSout of hundreds of articles
  • RegEx Find and Replace
  • Screaming Frog SEO Spider
  • Catching Problems
  • Adwords team enforces policywithout prior notice
  • Google Analytics Alerts
  • Solving for Content
  • Building a new information architecture
  • Thousands of historical contentpieces without right schema data
  • Crowdsource Data
  • Rewriting hundreds of thousands ofarticles post Panda
  • Crowdsourced Content
  • Ratings and Reviews
  • bazaarvoice
  • Leverage inrecommendation engine
  • Soovle Keyword Suggest
  • Using content andkeyword strategy to grow revenue
  • Use data for linkbait
  • Data Search
  • Justin Briggs, SEO