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Inbound Marketing Tools - SearchFest

Inbound Marketing Tools - SearchFest



Justin Briggs at SearchFest 2012 - Marketing Challenges and the Tools to Solve Them #searchfest

Justin Briggs at SearchFest 2012 - Marketing Challenges and the Tools to Solve Them #searchfest



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    Inbound Marketing Tools - SearchFest Inbound Marketing Tools - SearchFest Presentation Transcript

    • Actionable Tools for Inbound Marketing Justin Briggs, SEO Manager Download: http://bit.ly/searchfesttools
    • Who Is This Guy? Justin Briggs SEO Manager at Big Fish Games
    • I Love This Stuff
    • Find Link Sources
    • Search engineskeep taking our data
    • Let’s get some back
    • The Usual Suspectshttp://www.majesticseo.com/ and http://www.opensiteexplorer.org/
    • I miss Yahoo!Site Explorer
    • What We Lost Searches content of linking pages Our Site
    • I keep trying to solve this problem
    • Google Custom Search Engine Good start, but not good enough for me.http://www.seomoz.org/blog/replace-yahoo-linkdomain-with-google-custom-search-engine
    • I Built My Own Scraper Way too technical for most peoplehttp://www.distilled.net/blog/seo/building-your-own-scraper-for-link-analysis/
    • Found yolink Searches content behind links! Page with outbound links
    • Searches the content behind the linkshttp://www.yolink.com/yolink/
    • Do you use Google Alerts for link building?
    • Link Building with Google Alertshttp://www.rosshudgens.com/link-building-with-google-alerts-a-guide/
    • Search Alerts with yolinkhttp://alerts.yolink.com/alerts/
    • Want to scrape without all thetechnical mishaps?
    • Scrape Similar in Chromehttp://justinbriggs.org/quick-link-prospecting-with-scraper-extension
    • Browser With Scraping Toolshttp://www.outwit.com/products/hub/
    • Visualizing Data
    • Things are about to get sexy
    • Network Graph Visualizationhttp://gephi.org/
    • Export GoogleAnalytics keyword data
    • Where is Traffic Landing Blue nodes are keywords sending traffic to Pink pages
    • Visualize Your Keyword TrafficBetter Understand•Local•Personalization•Double Listings•KeywordCannibalization
    • Looking atcompetitor’s link profile
    • The Usual Suspectshttp://www.majesticseo.com/ and http://www.opensiteexplorer.org/
    • Anchor Text Distribution
    • Find Irregularities Most pages on siteWhat Is This?Doesn’t really share anchors with rest of site
    • A Pre-owned Domain Redirect They acquired a pre-owned domain and 301 redirected to a subpage.
    • Use data visualization to discover site problems
    • Data Management Workspacehttp://www.visokio.com/omniscope
    • Export GoogleAnalytics keyword data again
    • Highlight Content Problems Good top of funnel keywords All high B.R. land on two template types A content gap our users are experiencing
    • Export GoogleWebmaster Tools CTR data
    • CTR Distribution Curve
    • Visualize Business Analyticshttp://www.tableausoftware.com/
    • Dynamically Visualize EDW
    • Technical Work
    • Web Browser Automationhttp://seleniumhq.org/
    • Stripping inline CSSout of hundreds of articles
    • RegEx Find and Replacehttp://macromates.com/
    • Screaming Frog SEO Spiderhttp://www.screamingfrog.co.uk/seo-spider/
    • Catching Problems
    • Adwords team enforces policywithout prior notice
    • Google Analytics Alerts
    • Solving for Content
    • Building a new information architecture
    • Thousands of historical contentpieces without right schema data
    • Crowdsource Datahttp://www.smartsheet.com/
    • Rewriting hundreds of thousands ofarticles post Panda
    • Crowdsourced Contenthttp://www.serv.io/
    • Ratings and Reviews
    • bazaarvoicehttp://www.bazaarvoice.com/products/ratings-and-reviews
    • Leverage inrecommendation engine
    • Soovle Keyword Suggesthttp://soovle.com/
    • Using content andkeyword strategy to grow revenue
    • Use data for linkbait
    • Data Searchhttp://www.zanran.com/q/
    • Justin Briggs, SEO ManagerJustin.Briggs@BigFishGames.com@JustinRBriggshttp://justinbriggs.org