Inbound Marketing Tools - SearchFest

Actionable Tools for Inbound Marketing Justin Briggs, SEO Manager Download: http://bit.ly/searchfesttools

Who Is This Guy? Justin Briggs SEO Manager at Big Fish Games

I Love This Stuff

Find Link Sources

Search engineskeep taking our data

Let’s get some back

The Usual Suspectshttp://www.majesticseo.com/ and http://www.opensiteexplorer.org/

I miss Yahoo!Site Explorer

What We Lost Searches content of linking pages Our Site

I keep trying to solve this problem

Google Custom Search Engine Good start, but not good enough for me.http://www.seomoz.org/blog/replace-yahoo-linkdomain-with-google-custom-search-engine

I Built My Own Scraper Way too technical for most peoplehttp://www.distilled.net/blog/seo/building-your-own-scraper-for-link-analysis/

Found yolink Searches content behind links! Page with outbound links

Searches the content behind the linkshttp://www.yolink.com/yolink/

Do you use Google Alerts for link building?

Link Building with Google Alertshttp://www.rosshudgens.com/link-building-with-google-alerts-a-guide/

Search Alerts with yolinkhttp://alerts.yolink.com/alerts/

Want to scrape without all thetechnical mishaps?

Scrape Similar in Chromehttp://justinbriggs.org/quick-link-prospecting-with-scraper-extension

Browser With Scraping Toolshttp://www.outwit.com/products/hub/

Visualizing Data

Things are about to get sexy

Network Graph Visualizationhttp://gephi.org/

Export GoogleAnalytics keyword data

Where is Traffic Landing Blue nodes are keywords sending traffic to Pink pages

Visualize Your Keyword TrafficBetter Understand•Local•Personalization•Double Listings•KeywordCannibalization

Looking atcompetitor’s link profile

The Usual Suspectshttp://www.majesticseo.com/ and http://www.opensiteexplorer.org/

Anchor Text Distribution

Find Irregularities Most pages on siteWhat Is This?Doesn’t really share anchors with rest of site

A Pre-owned Domain Redirect They acquired a pre-owned domain and 301 redirected to a subpage.

Use data visualization to discover site problems

Data Management Workspacehttp://www.visokio.com/omniscope

Export GoogleAnalytics keyword data again

Highlight Content Problems Good top of funnel keywords All high B.R. land on two template types A content gap our users are experiencing

Export GoogleWebmaster Tools CTR data

CTR Distribution Curve

Visualize Business Analyticshttp://www.tableausoftware.com/

Dynamically Visualize EDW

Technical Work

Web Browser Automationhttp://seleniumhq.org/

Stripping inline CSSout of hundreds of articles

RegEx Find and Replacehttp://macromates.com/

Screaming Frog SEO Spiderhttp://www.screamingfrog.co.uk/seo-spider/

Catching Problems

Adwords team enforces policywithout prior notice

Google Analytics Alerts

Solving for Content

Building a new information architecture

Thousands of historical contentpieces without right schema data

Crowdsource Datahttp://www.smartsheet.com/

Rewriting hundreds of thousands ofarticles post Panda

Crowdsourced Contenthttp://www.serv.io/

Ratings and Reviews

bazaarvoicehttp://www.bazaarvoice.com/products/ratings-and-reviews

Leverage inrecommendation engine

Soovle Keyword Suggesthttp://soovle.com/

Using content andkeyword strategy to grow revenue

Use data for linkbait

Data Searchhttp://www.zanran.com/q/

Justin Briggs, SEO ManagerJustin.Briggs@BigFishGames.com@JustinRBriggshttp://justinbriggs.org

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Inbound Marketing Tools - SearchFest

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