Inbound Marketing Tools - SearchFest
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Justin Briggs at SearchFest 2012 - Marketing Challenges and the Tools to Solve Them #searchfest

Justin Briggs at SearchFest 2012 - Marketing Challenges and the Tools to Solve Them #searchfest

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Inbound Marketing Tools - SearchFest Presentation Transcript

  • 1. Actionable Tools for Inbound Marketing Justin Briggs, SEO Manager Download: http://bit.ly/searchfesttools
  • 2. Who Is This Guy? Justin Briggs SEO Manager at Big Fish Games
  • 3. I Love This Stuff
  • 4. Find Link Sources
  • 5. Search engineskeep taking our data
  • 6. Let’s get some back
  • 7. The Usual Suspectshttp://www.majesticseo.com/ and http://www.opensiteexplorer.org/
  • 8. I miss Yahoo!Site Explorer
  • 9. What We Lost Searches content of linking pages Our Site
  • 10. I keep trying to solve this problem
  • 11. Google Custom Search Engine Good start, but not good enough for me.http://www.seomoz.org/blog/replace-yahoo-linkdomain-with-google-custom-search-engine
  • 12. I Built My Own Scraper Way too technical for most peoplehttp://www.distilled.net/blog/seo/building-your-own-scraper-for-link-analysis/
  • 13. Found yolink Searches content behind links! Page with outbound links
  • 14. Searches the content behind the linkshttp://www.yolink.com/yolink/
  • 15. Do you use Google Alerts for link building?
  • 16. Link Building with Google Alertshttp://www.rosshudgens.com/link-building-with-google-alerts-a-guide/
  • 17. Search Alerts with yolinkhttp://alerts.yolink.com/alerts/
  • 18. Want to scrape without all thetechnical mishaps?
  • 19. Scrape Similar in Chromehttp://justinbriggs.org/quick-link-prospecting-with-scraper-extension
  • 20. Browser With Scraping Toolshttp://www.outwit.com/products/hub/
  • 21. Visualizing Data
  • 22. Things are about to get sexy
  • 23. Network Graph Visualizationhttp://gephi.org/
  • 24. Export GoogleAnalytics keyword data
  • 25. Where is Traffic Landing Blue nodes are keywords sending traffic to Pink pages
  • 26. Visualize Your Keyword TrafficBetter Understand•Local•Personalization•Double Listings•KeywordCannibalization
  • 27. Looking atcompetitor’s link profile
  • 28. The Usual Suspectshttp://www.majesticseo.com/ and http://www.opensiteexplorer.org/
  • 29. Anchor Text Distribution
  • 30. Find Irregularities Most pages on siteWhat Is This?Doesn’t really share anchors with rest of site
  • 31. A Pre-owned Domain Redirect They acquired a pre-owned domain and 301 redirected to a subpage.
  • 32. Use data visualization to discover site problems
  • 33. Data Management Workspacehttp://www.visokio.com/omniscope
  • 34. Export GoogleAnalytics keyword data again
  • 35. Highlight Content Problems Good top of funnel keywords All high B.R. land on two template types A content gap our users are experiencing
  • 36. Export GoogleWebmaster Tools CTR data
  • 37. CTR Distribution Curve
  • 38. Visualize Business Analyticshttp://www.tableausoftware.com/
  • 39. Dynamically Visualize EDW
  • 40. Technical Work
  • 41. Web Browser Automationhttp://seleniumhq.org/
  • 42. Stripping inline CSSout of hundreds of articles
  • 43. RegEx Find and Replacehttp://macromates.com/
  • 44. Screaming Frog SEO Spiderhttp://www.screamingfrog.co.uk/seo-spider/
  • 45. Catching Problems
  • 46. Adwords team enforces policywithout prior notice
  • 47. Google Analytics Alerts
  • 48. Solving for Content
  • 49. Building a new information architecture
  • 50. Thousands of historical contentpieces without right schema data
  • 51. Crowdsource Datahttp://www.smartsheet.com/
  • 52. Rewriting hundreds of thousands ofarticles post Panda
  • 53. Crowdsourced Contenthttp://www.serv.io/
  • 54. Ratings and Reviews
  • 55. bazaarvoicehttp://www.bazaarvoice.com/products/ratings-and-reviews
  • 56. Leverage inrecommendation engine
  • 57. Soovle Keyword Suggesthttp://soovle.com/
  • 58. Using content andkeyword strategy to grow revenue
  • 59. Use data for linkbait
  • 60. Data Searchhttp://www.zanran.com/q/
  • 61. Justin Briggs, SEO ManagerJustin.Briggs@BigFishGames.com@JustinRBriggshttp://justinbriggs.org