Getting RCS Done as an In-house SEO | SearchLove 2012
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Getting RCS Done as an In-house SEO | SearchLove 2012

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Presentation from Searchlove London 2012

Presentation from Searchlove London 2012

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  • 'Hi Justin!

    You got a great presentation here on how to get RCS done as an in-house SEO. Totally learned a lot from the slides that you have shared here. Anyway, I don't think so that you are a bad consultant :)'
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    Getting RCS Done as an In-house SEO | SearchLove 2012 Getting RCS Done as an In-house SEO | SearchLove 2012 Presentation Transcript

    • From  Agency  to  In-­‐House  
    • Ge3ng  S**t  Done  as  an     In-­‐house  SEO  
    • Ge3ng  RCS  Done  as  an     In-­‐house  SEO  
    • Ge3ng  RCS  Done  as  an  SEO   Jus>n  Briggs   Head  of  SEO  &  Social,  Big  Fish  
    • Jus>n  Briggs  Head  of  SEO  &  Social  Media  
    • Biggest  lesson  learned     going  in-­‐house?  
    • I  was  a  bad  consultant.  
    • Didn’t  have  the  experience  to  fully   empathize  with  my  clients.  
    • Average  >me  to  complete  SEO  task:   1.5  years.  
    • Relaunching  PlaUorms  
    • BoVom  of  Funnel  (Content  Retarge>ng)  
    • hVp://jus>nbriggs.org/content-­‐based-­‐retarge>ng-­‐strategy  
    • Intelligent  Merchandising    
    • hVp://jus>nbriggs.org/handling-­‐internal-­‐tracking-­‐without-­‐cloaking  
    • Keyword  Cannibaliza>on  
    • hVp://jus>nbriggs.org/impact-­‐of-­‐keyword-­‐cannibaliza>on-­‐beyond-­‐the-­‐seo  
    • Haunted Manor: 2013   Lord of Mirrors $3,000,000+   2013   2013   ?  Top Evidence Studios $2,000,000+   ?   $900,000+  PC/Mac  CE   PC/Mac   iOS   Android   Cloud   August  ‘11   September  ‘11   May  ‘12   2013   2013  
    • Link  Building  
    • Make  It  a  Sure  Thing  
    • hVp://robinade.tumblr.com/post/21055825462/third-­‐set-­‐of-­‐avengers-­‐dresses-­‐you-­‐can-­‐see-­‐the  
    • Temporal  Events  For  Causes  
    • Get  Community  Buy  In  
    • Also  built  rela>onship  with  geek  and  feminist  writers.  Asked  if  they’d  help   spread  the  word.   (Send  outreach  emails.)  
    • Support  The  Cause  (Formally  and  Informally)  
    • Acquired  more  links  for     GGC  than  Big  Fish  
    • The  Asset  &  Interview  Tac>c  
    • Create  Great  Products  
    • This  guy  made  Bioshock.  
    • Cau>on:  Nega>ve  side-­‐effects  of  awesome  products  
    • There  is  even  an  adult  star  who   blogged  about  our  games  
    • Sorry  for  those  links  MaV…   but  they’re  actually  legit.  
    • Create  Sneak  Peeks  
    • Create  Serendipity  
    • How  Bruce  Campbell  got  me  links.  
    • Take  Your  RCS  Offline  
    • Always  Have  a  Landing  Page  
    • Have  Fun  
    • Scholarship  
    • Stop  doing  this  like  spam.  
    • Never  asked  for  this.  Link  earning.  
    • Be  Great  to  Your  Community  
    • Thanks!  Ques>ons?