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From	  Agency	  to	  In-­‐House	  
Ge3ng	  S**t	  Done	  as	  an	  	     In-­‐house	  SEO	  
Ge3ng	  RCS	  Done	  as	  an	  	     In-­‐house	  SEO	  
Ge3ng	  RCS	  Done	  as	  an	  SEO	                    Jus>n	  Briggs	      Head	  of	  SEO	  &	  Social,	  Big	  Fish	  
Jus>n	  Briggs	  Head	  of	  SEO	  &	  Social	  Media	  
Biggest	  lesson	  learned	  	     going	  in-­‐house?	  
I	  was	  a	  bad	  consultant.	  
Didn’t	  have	  the	  experience	  to	  fully	     empathize	  with	  my	  clients.	  
Average	  >me	  to	  complete	  SEO	  task:	                1.5	  years.	  
Relaunching	  PlaUorms	  
BoVom	  of	  Funnel	  (Content	  Retarge>ng)	  
hVp://jus>nbriggs.org/content-­‐based-­‐retarge>ng-­‐strategy	  
Intelligent	  Merchandising	  	  
hVp://jus>nbriggs.org/handling-­‐internal-­‐tracking-­‐without-­‐cloaking	  
Keyword	  Cannibaliza>on	  
hVp://jus>nbriggs.org/impact-­‐of-­‐keyword-­‐cannibaliza>on-­‐beyond-­‐the-­‐seo	  
Haunted Manor:                                                                               2013   	        Lord of Mirro...
Link	  Building	  
Make	  It	  a	  Sure	  Thing	  
hVp://robinade.tumblr.com/post/21055825462/third-­‐set-­‐of-­‐avengers-­‐dresses-­‐you-­‐can-­‐see-­‐the	  
Temporal	  Events	  For	  Causes	  
Get	  Community	  Buy	  In	  
Also	  built	  rela>onship	  with	  geek	  and	  feminist	  writers.	  Asked	  if	  they’d	  help	                 spread	...
Support	  The	  Cause	  (Formally	  and	  Informally)	  
Acquired	  more	  links	  for	  	    GGC	  than	  Big	  Fish	  
The	  Asset	  &	  Interview	  Tac>c	  
Create	  Great	  Products	  
This	  guy	  made	  Bioshock.	  
Cau>on:	  Nega>ve	  side-­‐effects	  of	  awesome	  products	  
There	  is	  even	  an	  adult	  star	  who	    blogged	  about	  our	  games	  
Sorry	  for	  those	  links	  MaV…	   but	  they’re	  actually	  legit.	  
Create	  Sneak	  Peeks	  
Create	  Serendipity	  
How	  Bruce	  Campbell	  got	  me	  links.	  
Take	  Your	  RCS	  Offline	  
Always	  Have	  a	  Landing	  Page	  
Have	  Fun	  
Scholarship	  
Stop	  doing	  this	  like	  spam.	  
Never	  asked	  for	  this.	  Link	  earning.	  
Be	  Great	  to	  Your	  Community	  
Thanks!	  Ques>ons?	  
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
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Getting RCS Done as an In-house SEO | SearchLove 2012

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Presentation from Searchlove London 2012

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  • 'Hi Justin!

    You got a great presentation here on how to get RCS done as an in-house SEO. Totally learned a lot from the slides that you have shared here. Anyway, I don't think so that you are a bad consultant :)'
       Reply 
    Are you sure you want to  Yes  No
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Transcript of "Getting RCS Done as an In-house SEO | SearchLove 2012"

  1. 1. From  Agency  to  In-­‐House  
  2. 2. Ge3ng  S**t  Done  as  an     In-­‐house  SEO  
  3. 3. Ge3ng  RCS  Done  as  an     In-­‐house  SEO  
  4. 4. Ge3ng  RCS  Done  as  an  SEO   Jus>n  Briggs   Head  of  SEO  &  Social,  Big  Fish  
  5. 5. Jus>n  Briggs  Head  of  SEO  &  Social  Media  
  6. 6. Biggest  lesson  learned     going  in-­‐house?  
  7. 7. I  was  a  bad  consultant.  
  8. 8. Didn’t  have  the  experience  to  fully   empathize  with  my  clients.  
  9. 9. Average  >me  to  complete  SEO  task:   1.5  years.  
  10. 10. Relaunching  PlaUorms  
  11. 11. BoVom  of  Funnel  (Content  Retarge>ng)  
  12. 12. hVp://jus>nbriggs.org/content-­‐based-­‐retarge>ng-­‐strategy  
  13. 13. Intelligent  Merchandising    
  14. 14. hVp://jus>nbriggs.org/handling-­‐internal-­‐tracking-­‐without-­‐cloaking  
  15. 15. Keyword  Cannibaliza>on  
  16. 16. hVp://jus>nbriggs.org/impact-­‐of-­‐keyword-­‐cannibaliza>on-­‐beyond-­‐the-­‐seo  
  17. 17. Haunted Manor: 2013   Lord of Mirrors $3,000,000+   2013   2013   ?  Top Evidence Studios $2,000,000+   ?   $900,000+  PC/Mac  CE   PC/Mac   iOS   Android   Cloud   August  ‘11   September  ‘11   May  ‘12   2013   2013  
  18. 18. Link  Building  
  19. 19. Make  It  a  Sure  Thing  
  20. 20. hVp://robinade.tumblr.com/post/21055825462/third-­‐set-­‐of-­‐avengers-­‐dresses-­‐you-­‐can-­‐see-­‐the  
  21. 21. Temporal  Events  For  Causes  
  22. 22. Get  Community  Buy  In  
  23. 23. Also  built  rela>onship  with  geek  and  feminist  writers.  Asked  if  they’d  help   spread  the  word.   (Send  outreach  emails.)  
  24. 24. Support  The  Cause  (Formally  and  Informally)  
  25. 25. Acquired  more  links  for     GGC  than  Big  Fish  
  26. 26. The  Asset  &  Interview  Tac>c  
  27. 27. Create  Great  Products  
  28. 28. This  guy  made  Bioshock.  
  29. 29. Cau>on:  Nega>ve  side-­‐effects  of  awesome  products  
  30. 30. There  is  even  an  adult  star  who   blogged  about  our  games  
  31. 31. Sorry  for  those  links  MaV…   but  they’re  actually  legit.  
  32. 32. Create  Sneak  Peeks  
  33. 33. Create  Serendipity  
  34. 34. How  Bruce  Campbell  got  me  links.  
  35. 35. Take  Your  RCS  Offline  
  36. 36. Always  Have  a  Landing  Page  
  37. 37. Have  Fun  
  38. 38. Scholarship  
  39. 39. Stop  doing  this  like  spam.  
  40. 40. Never  asked  for  this.  Link  earning.  
  41. 41. Be  Great  to  Your  Community  
  42. 42. Thanks!  Ques>ons?  
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