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Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
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Getting RCS Done as an In-house SEO | SearchLove 2012

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Presentation from Searchlove London 2012

Presentation from Searchlove London 2012

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  • 'Hi Justin!

    You got a great presentation here on how to get RCS done as an in-house SEO. Totally learned a lot from the slides that you have shared here. Anyway, I don't think so that you are a bad consultant :)'
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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Transcript

  1. From  Agency  to  In-­‐House  
  2. Ge3ng  S**t  Done  as  an     In-­‐house  SEO  
  3. Ge3ng  RCS  Done  as  an     In-­‐house  SEO  
  4. Ge3ng  RCS  Done  as  an  SEO   Jus>n  Briggs   Head  of  SEO  &  Social,  Big  Fish  
  5. Jus>n  Briggs  Head  of  SEO  &  Social  Media  
  6. Biggest  lesson  learned     going  in-­‐house?  
  7. I  was  a  bad  consultant.  
  8. Didn’t  have  the  experience  to  fully   empathize  with  my  clients.  
  9. Average  >me  to  complete  SEO  task:   1.5  years.  
  10. Relaunching  PlaUorms  
  11. BoVom  of  Funnel  (Content  Retarge>ng)  
  12. hVp://jus>nbriggs.org/content-­‐based-­‐retarge>ng-­‐strategy  
  13. Intelligent  Merchandising    
  14. hVp://jus>nbriggs.org/handling-­‐internal-­‐tracking-­‐without-­‐cloaking  
  15. Keyword  Cannibaliza>on  
  16. hVp://jus>nbriggs.org/impact-­‐of-­‐keyword-­‐cannibaliza>on-­‐beyond-­‐the-­‐seo  
  17. Haunted Manor: 2013   Lord of Mirrors $3,000,000+   2013   2013   ?  Top Evidence Studios $2,000,000+   ?   $900,000+  PC/Mac  CE   PC/Mac   iOS   Android   Cloud   August  ‘11   September  ‘11   May  ‘12   2013   2013  
  18. Link  Building  
  19. Make  It  a  Sure  Thing  
  20. hVp://robinade.tumblr.com/post/21055825462/third-­‐set-­‐of-­‐avengers-­‐dresses-­‐you-­‐can-­‐see-­‐the  
  21. Temporal  Events  For  Causes  
  22. Get  Community  Buy  In  
  23. Also  built  rela>onship  with  geek  and  feminist  writers.  Asked  if  they’d  help   spread  the  word.   (Send  outreach  emails.)  
  24. Support  The  Cause  (Formally  and  Informally)  
  25. Acquired  more  links  for     GGC  than  Big  Fish  
  26. The  Asset  &  Interview  Tac>c  
  27. Create  Great  Products  
  28. This  guy  made  Bioshock.  
  29. Cau>on:  Nega>ve  side-­‐effects  of  awesome  products  
  30. There  is  even  an  adult  star  who   blogged  about  our  games  
  31. Sorry  for  those  links  MaV…   but  they’re  actually  legit.  
  32. Create  Sneak  Peeks  
  33. Create  Serendipity  
  34. How  Bruce  Campbell  got  me  links.  
  35. Take  Your  RCS  Offline  
  36. Always  Have  a  Landing  Page  
  37. Have  Fun  
  38. Scholarship  
  39. Stop  doing  this  like  spam.  
  40. Never  asked  for  this.  Link  earning.  
  41. Be  Great  to  Your  Community  
  42. Thanks!  Ques>ons?  

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