Effective Link Building<br />@JustinRBriggs<br />Justin Briggs<br />
Sociable Geek<br />Internet Culture<br />Sales Experience<br />Creativity<br />Ingenuity<br />Analytical Skills<br />Techn...
Stop getting links, and start earning them?<br />meh.<br />
A link builder can dominate large brands by simply outworking them.<br />
How do I compete?<br />Client<br />Unknown brand<br />One in-house marketer<br />Ecommerce, no content<br />< 100 linking ...
Systematic Hustle<br />
What do you need?<br />What might be done?<br />#3 Brainstorm<br />Approaches<br />#2 Competitive Analysis<br />In Theory<...
Hustle for Links<br />
Do what it takes<br />
6 Months before, I told a coworker:<br />“I’m getting links on these pages”<br />
Site wasn’t “good enough”<br />Spent six months building out blog, content, and social media.<br />
Figure out what they link to.<br />Now BUILD IT!<br />Nice, email.<br />
Does this work?<br />PA 48, DA 80<br />PA 48, DA 62<br />
Get Your Content Out<br />StumbleUpon posted content to their Facebook and Twitter<br />
Throwing mud at a wall is NOT a link building strategy.<br />
You need stellar, targeted content.<br />
But sometimes content fails.<br />And it’s embarrassing.<br />
Even if you failed, <br />you still need links.<br />
So JFDI.<br />
Recover Failed Infographic<br />Skip the social, do manual outreach.<br />Incentivize the embed. <br />Guest post:<br />Th...
Creative Contact Mining<br />Just a Stanford blog with guest posts…<br />There is no contact information.<br />Fail.<br />
Take the Time to Find the Email<br />This will give you their email.<br />
The first infographic I created was picked up by a BIG site, but they messed it up.<br />
I hunted for nearly two hours to find their personal email address.<br />“You can’t outsource giving a shit.”<br />- Tom C...
They’re now the first person I email when I’m promoting content.<br />
They get me  a lot of links.<br />
Link Giver Psychology<br />
By initiating a low risk relationship, you increase the success of your link request.<br />
Incremental Commitment<br />
Blogging Contest<br />Make easy to enter (no link requirement).<br />Gave them email address.<br />They emailed in their p...
Getting the Link<br />Hi <Their Name><br />Thanks for your entry. I will pass it on to the judges.<br />Would you mind ple...
Use Zombies (just be damn creative)<br />Yes, seriously.<br />I got a link like this.<br />
So do you think <removed> would help you survive against zombies? Even if not, I think it'd be epic to bust out in Spanish...
Best Alternative to a <br />Negotiated Agreement<br />
BATNA<br />No<br />Can I have link?<br />Yes<br />Can I overcome reasons?<br />Win!<br />Yes<br />No<br />What else can I ...
Improve Effectiveness<br />
Increase Link Valuation<br />Traditional Link Valuation<br /><ul><li>Anchor text
Number of outbound links
Position on page
TrustRank / PageRank
Domain level metrics</li></ul>Relative Link Valuation<br /><ul><li>Compare to profile
Compare to previous links
Value based off  profile naturalness
Brand boosts link value</li></li></ul><li>Lower quality, aggressively anchored links had value boosted by high value brand...
Surprising Growth<br />Rank<br />Time<br />
Use branded high value links to increase value of high leverage, lower value link building tactics.<br />
Directories? Yes, still.<br />Check homepage cache date, eliminate stale sites.<br />Check indexation of linked from page....
Ingenuity <br />
Improve Prospecting with GCSE<br />http://bit.ly/amziMz<br />
Scale Prospecting with Scrapers<br />http://bit.ly/lVY3q6<br />
Quickly Identifying Site Type<br />
Some of these aren’t very active today.<br />
Find Fresh Linkers<br />Doesn’t give date search like normal.<br />
Simple Little Hack<br />Put date parameter from regular search in linkfromdomain URL<br />
Upcoming SlideShare
Loading in...5
×

Effective Link Building - Pro SEO Boston 2011

28,252

Published on

Presentation on Effective Link Building by Justin Briggs at Distilled Pro SEO Boston 2011.

Published in: Technology, Business
3 Comments
10 Likes
Statistics
Notes
  • http://fiverr.com/senukexcrlinks/do-senuke-xcr-full-monty-blast-to-your-website-best-full-monty-service

    Use the above link to get best linkbuilding service for only $5
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Justin-can you show me a little love and let me know how I can download this. japsey@gmail.com. your the man.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi Justin, thanks for sharing this, please can you make them sharable by actually able to download them and reference them for future to keep with us.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
28,252
On Slideshare
0
From Embeds
0
Number of Embeds
19
Actions
Shares
0
Downloads
42
Comments
3
Likes
10
Embeds 0
No embeds

No notes for slide
  • Incremental Commitment
  • Make sure it’s clear this isn’t about over opt
  • Effective Link Building - Pro SEO Boston 2011

    1. 1. Effective Link Building<br />@JustinRBriggs<br />Justin Briggs<br />
    2. 2. Sociable Geek<br />Internet Culture<br />Sales Experience<br />Creativity<br />Ingenuity<br />Analytical Skills<br />Technical Skills<br />Hustle<br />What Makes An Effective Link Builder<br />
    3. 3. Stop getting links, and start earning them?<br />meh.<br />
    4. 4. A link builder can dominate large brands by simply outworking them.<br />
    5. 5. How do I compete?<br />Client<br />Unknown brand<br />One in-house marketer<br />Ecommerce, no content<br />< 100 linking domains<br />No blog<br />No social media<br />Competition<br />National brands<br />Large marketing budgets<br />Free resources<br />Thousands of linking domains<br />
    6. 6. Systematic Hustle<br />
    7. 7. What do you need?<br />What might be done?<br />#3 Brainstorm<br />Approaches<br />#2 Competitive Analysis<br />In Theory<br />#1 Backlink & Competitive Research<br />#4 Actionable Ideas<br />Real World<br />
    8. 8. Hustle for Links<br />
    9. 9. Do what it takes<br />
    10. 10. 6 Months before, I told a coworker:<br />“I’m getting links on these pages”<br />
    11. 11. Site wasn’t “good enough”<br />Spent six months building out blog, content, and social media.<br />
    12. 12. Figure out what they link to.<br />Now BUILD IT!<br />Nice, email.<br />
    13. 13. Does this work?<br />PA 48, DA 80<br />PA 48, DA 62<br />
    14. 14. Get Your Content Out<br />StumbleUpon posted content to their Facebook and Twitter<br />
    15. 15. Throwing mud at a wall is NOT a link building strategy.<br />
    16. 16. You need stellar, targeted content.<br />
    17. 17. But sometimes content fails.<br />And it’s embarrassing.<br />
    18. 18. Even if you failed, <br />you still need links.<br />
    19. 19. So JFDI.<br />
    20. 20. Recover Failed Infographic<br />Skip the social, do manual outreach.<br />Incentivize the embed. <br />Guest post:<br />The embed is the post.<br />Chop up the image and repurpose.<br />Additional research and write great post.<br />
    21. 21. Creative Contact Mining<br />Just a Stanford blog with guest posts…<br />There is no contact information.<br />Fail.<br />
    22. 22. Take the Time to Find the Email<br />This will give you their email.<br />
    23. 23. The first infographic I created was picked up by a BIG site, but they messed it up.<br />
    24. 24. I hunted for nearly two hours to find their personal email address.<br />“You can’t outsource giving a shit.”<br />- Tom Critchlow<br />
    25. 25. They’re now the first person I email when I’m promoting content.<br />
    26. 26. They get me a lot of links.<br />
    27. 27. Link Giver Psychology<br />
    28. 28. By initiating a low risk relationship, you increase the success of your link request.<br />
    29. 29. Incremental Commitment<br />
    30. 30. Blogging Contest<br />Make easy to enter (no link requirement).<br />Gave them email address.<br />They emailed in their post.<br />Reply with link request.<br />
    31. 31. Getting the Link<br />Hi <Their Name><br />Thanks for your entry. I will pass it on to the judges.<br />Would you mind please placing the following code at the top or bottom of the post to let people know it’s an entry in the contest?<br />This post is an entry for the <a href="http://site.com/contest">{Name of the Blog Contest}</a> being hosted by <a href="http://site.com">Brand</a>.<br />Thanks!<br /><Your Name><br />85% placed the link!<br />I tested multiple templates. This one won.<br />
    32. 32. Use Zombies (just be damn creative)<br />Yes, seriously.<br />I got a link like this.<br />
    33. 33. So do you think <removed> would help you survive against zombies? Even if not, I think it'd be epic to bust out in Spanish like Stewie on Family Guy while blowing the head off a zombie with a shotgun.<br />I saw on your Twitter that you like <removed>. If you'd be up for checking out our <removed> and reviewing how they can help you survive a zombie apocalypse, I'd love to send one out to you for free. You can pick from <removed>, but I'll leave that up to you.<br />An no, there is no special catch. I just think your blog is funny, and I can send out <removed> for review. And, well, I love zombies. :)<br />Let me know what you think about the review / post idea.<br />Thanks!<br />Justin<br />
    34. 34. Best Alternative to a <br />Negotiated Agreement<br />
    35. 35. BATNA<br />No<br />Can I have link?<br />Yes<br />Can I overcome reasons?<br />Win!<br />Yes<br />No<br />What else can I get?<br />That’ll do.<br />
    36. 36. Improve Effectiveness<br />
    37. 37. Increase Link Valuation<br />Traditional Link Valuation<br /><ul><li>Anchor text
    38. 38. Number of outbound links
    39. 39. Position on page
    40. 40. TrustRank / PageRank
    41. 41. Domain level metrics</li></ul>Relative Link Valuation<br /><ul><li>Compare to profile
    42. 42. Compare to previous links
    43. 43. Value based off profile naturalness
    44. 44. Brand boosts link value</li></li></ul><li>Lower quality, aggressively anchored links had value boosted by high value branded campaign.<br />
    45. 45. Surprising Growth<br />Rank<br />Time<br />
    46. 46. Use branded high value links to increase value of high leverage, lower value link building tactics.<br />
    47. 47. Directories? Yes, still.<br />Check homepage cache date, eliminate stale sites.<br />Check indexation of linked from page.<br />Avoid high difference between mR and PR.<br />Check listing order (newest, alphabetical, PR)<br />Take the time to submit it right.<br />“You can’t outsource giving a shit.”<br />- Tom Critchlow<br />Protip: Consider this relative to my last tip.<br />
    48. 48. Ingenuity <br />
    49. 49. Improve Prospecting with GCSE<br />http://bit.ly/amziMz<br />
    50. 50. Scale Prospecting with Scrapers<br />http://bit.ly/lVY3q6<br />
    51. 51.
    52. 52. Quickly Identifying Site Type<br />
    53. 53. Some of these aren’t very active today.<br />
    54. 54. Find Fresh Linkers<br />Doesn’t give date search like normal.<br />
    55. 55. Simple Little Hack<br />Put date parameter from regular search in linkfromdomain URL<br />
    56. 56. Discovering Fresh Linkers<br />Build Agile Tools: http://bit.ly/iBhMeh<br />
    57. 57. Scale Outreach with Tout<br />http://toutapp.com<br />
    58. 58. Quickly Compose Emails with Templates<br />
    59. 59. Track Template Effectiveness<br />
    60. 60. Coupon Code: PROSEO2011<br />Tout Premium Free for 1 Month<br />Thanks to TK at Tout!<br />
    61. 61. Thanks!<br />Justin Briggs<br />SEO Consultant, Distilled<br />Twitter: @JustinRBriggs<br />Justin.Briggs@distilled.co.uk<br />http://distilled.net<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×