Actionable Metrics and Diagnostics- SMX West 2011

Metrics Using Excel & Link Data Justin Briggs SEO Consultant

Purpose of Metrics •Actionable Insights •Delivering Change •Getting s#!t done

Link Data

Competitive Link Metrics

Averages and Spread

Important Competitive MetricsLinking Root Domains Exact Anchor LRD Anchor % Distribution803 544 67.7788 328 41.6177 49 27.7106 20 18.9194 15 7.7121 0 0337 11 3.3361 (AVG) 138 23.8306 (STD DEV) 213 24.380 (EXAMPLE) 30 37.5Get more LRD “OK” but needs more Over optimized

Visualize

Qualitative Metrics

A Few Qualitative Metrics• What “type” of links • blogs, directories, embeds, etc.• Quality of links • comment links, pages with ads, etc.• Relevance of links • contain keyword, # of keyword occurrences

Build a Scraper http://dis.tl/build-scraper

Profiling Link Type

Link Velocity Trends

Link Growth Rate

Real Link Growth Rate

Real World Example: Paid Link Penalty

Where is the “bad” juice coming from? The sum of PA ofA bit too much linking URLs withlink value relative this anchor text.to brand name.Disclaimer:JCPenny isn’t a client

Finding the LinksThe potentialpaid links. Hmm?

Learn More distilled.co.uk/excel-for-seo/

Justin Briggs SEO Consultant • Justin.Briggs@distilled.co.uk • twitter.com/JustinRBriggs Distilled • www.distilled.co.uk Seattle based SEO, geek, film buff, zombie lover.

http://www.distilled.co.uk	278
http://www.distilled.net	238
http://www.jatinmahindra.com	10
http://static.slidesharecdn.com	3
http://feeds.distilled.co.uk	2
http://translate.googleusercontent.com	1
https://twitter.com	1
http://planetaki.com	1
http://xss.yandex.net	1
http://webcache.googleusercontent.com	1

Actionable Metrics and Diagnostics- SMX West 2011

by Justin Briggs on Mar 22, 2011

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