Actionable Metrics and Diagnostics- SMX West 2011

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Actionable Metrics and Diagnostics presentation given by Justin Briggs at SMX West 2011

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Actionable Metrics and Diagnostics- SMX West 2011

  1. 1. Metrics Using Excel & Link Data Justin Briggs SEO Consultant
  2. 2. Purpose of Metrics •Actionable Insights •Delivering Change •Getting s#!t done
  3. 3. Link Data
  4. 4. Competitive Link Metrics
  5. 5. Averages and Spread
  6. 6. Important Competitive MetricsLinking Root Domains Exact Anchor LRD Anchor % Distribution803 544 67.7788 328 41.6177 49 27.7106 20 18.9194 15 7.7121 0 0337 11 3.3361 (AVG) 138 23.8306 (STD DEV) 213 24.380 (EXAMPLE) 30 37.5Get more LRD “OK” but needs more Over optimized
  7. 7. Visualize
  8. 8. Qualitative Metrics
  9. 9. A Few Qualitative Metrics• What “type” of links • blogs, directories, embeds, etc.• Quality of links • comment links, pages with ads, etc.• Relevance of links • contain keyword, # of keyword occurrences
  10. 10. Build a Scraper http://dis.tl/build-scraper
  11. 11. Profiling Link Type
  12. 12. Link Velocity Trends
  13. 13. Link Growth Rate
  14. 14. Real Link Growth Rate
  15. 15. Real World Example: Paid Link Penalty
  16. 16. Where is the “bad” juice coming from? The sum of PA ofA bit too much linking URLs withlink value relative this anchor text.to brand name.Disclaimer:JCPenny isn’t a client
  17. 17. Finding the LinksThe potentialpaid links. Hmm?
  18. 18. Learn More distilled.co.uk/excel-for-seo/
  19. 19. Justin Briggs SEO Consultant • Justin.Briggs@distilled.co.uk • twitter.com/JustinRBriggs Distilled • www.distilled.co.uk Seattle based SEO, geek, film buff, zombie lover.

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