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Real-World Email MarketingSimple, hassle-free tactics that   will grow your business              Justin Premick          ...
Today, You’ll Learn:   •2 keys to building your list online   •6 places to build your list offline   •How to build profitab...
Building Your List Online Let’s look at some examples                               aweber.com
aweber.com
aweber.com
aweber.com
aweber.com
aweber.com
To Build Your List Online,Give People:   •A chance to subscribe   •A reason to do so                            aweber.com
Building Your List OfflineLow-Tech and High-Tech Can Both Work                              aweber.com
aweber.com
aweber.com
aweber.com
aweber.com
aweber.com
Other Offline Opportunities:   •Phone calls   •Client meetings   •Packaging inserts   •Receipts   •Conferences & trade sho...
To Build Your List Offline:   •Build signup into your processes   •Offer an incentive   •Get permission!                  ...
How to Build ProfitableEmail Relationshipsfrom Day 1It’s easier than you think                             aweber.com
24%  aweber.com
Why Send Welcome Emails?   •Set expectations   •Drive traffic to your site or store   •Make more sales   •Build relationsh...
Response Is Highest at    the Beginning                    aweber.com
aweber.com
aweber.com
aweber.com
aweber.com
aweber.com
What Can You Put In aWelcome Stream?   •FAQs   •Your contact info and hours   •Customer stories & testimonials   •What mak...
Email + Social MediaHow to tie them together sensiblyand effectively                                    aweber.com
Why Combine Email   with Social?                aweber.com
42%  aweber.com
42% of social userscheck email 4+ times       per day               Source: Merkle                     aweber.com
Why Combine Emailwith Social?   •Grow your audience  •Get more links & social shares  •Cultivate your fan base  •Make more...
4 Ways to Combine  Email + Social                aweber.com
1. Ask email subscribers      to follow you                     aweber.com
aweber.com
2. Ask subscribers to  share your email                    aweber.com
aweber.com
3. Share your emailswith followers yourself                     aweber.com
aweber.com
aweber.com
4. Build your email list via your social pages                      aweber.com
aweber.com
One Last Thing...                    aweber.com
aweber.com
Thank You!      Get the Slides:slideshare.net/aweberincQuestions? Find Me Here     justinp@aweber.com        @justinpremic...
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Real-World Email Marketing: Simple, Hassle-Free Tactics That Will Grow Your Business

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How "real world" small businesses - with limited time and resources - create profitable customer relationships?

Email offers many opportunities. This presentation details a few of those and gives you examples that you can apply to your own email marketing campaigns.

For more email marketing tips, follow me on Twitter @justinpremick and subscribe to the AWeber blog at http://aweber.com/blog/

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  • Transcript of "Real-World Email Marketing: Simple, Hassle-Free Tactics That Will Grow Your Business"

    1. 1. Real-World Email MarketingSimple, hassle-free tactics that will grow your business Justin Premick justinp@aweber.com @justinpremick aweber.com
    2. 2. Today, You’ll Learn: •2 keys to building your list online •6 places to build your list offline •How to build profitable customer relationships by email - automatically •4 easy ways to combine email with social media & grow your business aweber.com
    3. 3. Building Your List Online Let’s look at some examples aweber.com
    4. 4. aweber.com
    5. 5. aweber.com
    6. 6. aweber.com
    7. 7. aweber.com
    8. 8. aweber.com
    9. 9. To Build Your List Online,Give People: •A chance to subscribe •A reason to do so aweber.com
    10. 10. Building Your List OfflineLow-Tech and High-Tech Can Both Work aweber.com
    11. 11. aweber.com
    12. 12. aweber.com
    13. 13. aweber.com
    14. 14. aweber.com
    15. 15. aweber.com
    16. 16. Other Offline Opportunities: •Phone calls •Client meetings •Packaging inserts •Receipts •Conferences & trade shows aweber.com
    17. 17. To Build Your List Offline: •Build signup into your processes •Offer an incentive •Get permission! aweber.com
    18. 18. How to Build ProfitableEmail Relationshipsfrom Day 1It’s easier than you think aweber.com
    19. 19. 24% aweber.com
    20. 20. Why Send Welcome Emails? •Set expectations •Drive traffic to your site or store •Make more sales •Build relationships aweber.com
    21. 21. Response Is Highest at the Beginning aweber.com
    22. 22. aweber.com
    23. 23. aweber.com
    24. 24. aweber.com
    25. 25. aweber.com
    26. 26. aweber.com
    27. 27. What Can You Put In aWelcome Stream? •FAQs •Your contact info and hours •Customer stories & testimonials •What makes your business special? aweber.com
    28. 28. Email + Social MediaHow to tie them together sensiblyand effectively aweber.com
    29. 29. Why Combine Email with Social? aweber.com
    30. 30. 42% aweber.com
    31. 31. 42% of social userscheck email 4+ times per day Source: Merkle aweber.com
    32. 32. Why Combine Emailwith Social? •Grow your audience •Get more links & social shares •Cultivate your fan base •Make more sales aweber.com
    33. 33. 4 Ways to Combine Email + Social aweber.com
    34. 34. 1. Ask email subscribers to follow you aweber.com
    35. 35. aweber.com
    36. 36. 2. Ask subscribers to share your email aweber.com
    37. 37. aweber.com
    38. 38. 3. Share your emailswith followers yourself aweber.com
    39. 39. aweber.com
    40. 40. aweber.com
    41. 41. 4. Build your email list via your social pages aweber.com
    42. 42. aweber.com
    43. 43. One Last Thing... aweber.com
    44. 44. aweber.com
    45. 45. Thank You! Get the Slides:slideshare.net/aweberincQuestions? Find Me Here justinp@aweber.com @justinpremick aweber.com
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