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Podcasting and Email Newsletters

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Presentation on using Email Newsletters to distribute Podcasts and Blogs. Talk given at PodCamp Philly 2008.

Presentation on using Email Newsletters to distribute Podcasts and Blogs. Talk given at PodCamp Philly 2008.

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Transcript

  • 1. Email and Podcasting: How Web 1.0 and 2.0 Can Work Together (and Why They Should!)
  • 2. Newsletters RSS-To-Email Autoresponders Teacher Blogger Video Creator
  • 3. Some Podcasters Don't Use Email Why Not?
  • 4. “ Email is spam” “ RSS is better” “ It's too much work” “
  • 5. “ Nobody uses email anymore” “
  • 6.  
  • 7. So Why Do These Guys Use Email?
  • 8. 87% of consumers' time online is spent reading it... 100% of users surveyed use it... Source: EmailStatCenter.com
  • 9. Philly Checks Email... ...as soon as we wake up (26%) and in the middle of the night (38%) ...in the bathroom (50%) ...while driving (50%) Source: AOL Email Addiction Survey
  • 10. Consumers Use Email – And So Should We... ...But How?
  • 11. “ Simple Syndication” 1 Episode = 1 Email ...But Can We Do More?
  • 12. “ Podcast Newsletters” Include supplemental content: Past/Popular Episodes Blog Posts Listener Feedback Contests, Surveys Forum Threads
  • 13. Making Email Social (It's already pretty social) Forwards Links to comment, Digg, Stumble, Delicious Replies – Email is a 2-way street!
  • 14. Email Tips for Podcasters
  • 15. Don't embed Flash – link to episode downloads Welcome new subscribers w/a special message Make emails easy to recognize: brand your “from” line!
  • 16. Last, But Not Least... Test! (and have fun!)
  • 17. Thanks! [email_address] @justinpremick http://www.aweber.com/blog