Email and Podcasting: How Web 1.0 and 2.0 Can Work Together (and Why They Should!)

Newsletters RSS-To-Email Autoresponders Teacher Blogger Video Creator

Some Podcasters Don't Use Email Why Not?

“ Email is spam” “ RSS is better” “ It's too much work” “

“ Nobody uses email anymore” “

So Why Do These Guys Use Email?

87% of consumers' time online is spent reading it... 100% of users surveyed use it... Source: EmailStatCenter.com

Philly Checks Email... ...as soon as we wake up (26%) and in the middle of the night (38%) ...in the bathroom (50%) ...while driving (50%) Source: AOL Email Addiction Survey

Consumers Use Email – And So Should We... ...But How?

“ Simple Syndication” 1 Episode = 1 Email ...But Can We Do More?

“ Podcast Newsletters” Include supplemental content: Past/Popular Episodes Blog Posts Listener Feedback Contests, Surveys Forum Threads

Making Email Social (It's already pretty social) Forwards Links to comment, Digg, Stumble, Delicious Replies – Email is a 2-way street!

Email Tips for Podcasters

Don't embed Flash – link to episode downloads Welcome new subscribers w/a special message Make emails easy to recognize: brand your “from” line!

Last, But Not Least... Test! (and have fun!)

Thanks! [email_address] @justinpremick http://www.aweber.com/blog