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Email 101: Grow Your Business While Saving Time and Money
 

Email 101: Grow Your Business While Saving Time and Money

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How can your "Main Street" small business use email to gain and retain more customers? And how do you do it without having email take up your whole day? ...

How can your "Main Street" small business use email to gain and retain more customers? And how do you do it without having email take up your whole day?

This presentation shows you the high-level concepts that every small business should understand in order to grow your email list and create profitable relationships with customers.

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    Email 101: Grow Your Business While Saving Time and Money Email 101: Grow Your Business While Saving Time and Money Presentation Transcript

    • Email 101: Grow Your Business while Saving Time and Money Justin Premick justinp@aweber.com @justinpremick aweber.com Thursday, October 31, 13
    • Why Is Email Awesome? Thursday, October 31, 13
    • Half the money I spend on advertising is wasted; the trouble is I don't know which half. -Wanamaker Thursday, October 31, 13
    • Thursday, October 31, 13
    • Thursday, October 31, 13
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    • Thursday, October 31, 13
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    • Email ROI > 20:1 Thursday, October 31, 13
    • Email can do more than send people to your website Thursday, October 31, 13
    • Get people in the door... Thursday, October 31, 13
    • ... or on the phone Thursday, October 31, 13
    • But, but... social media! Thursday, October 31, 13
    • Thursday, October 31, 13
    • Thursday, October 31, 13
    • So how do you do email “well?” Thursday, October 31, 13
    • Start with 2 goals... Thursday, October 31, 13
    • 1. Grow your email list aweber.com Thursday, October 31, 13
    • 1. Send people stuff that makes them love you aweber.com Thursday, October 31, 13
    • To get people to join your list, give them 2 things... Thursday, October 31, 13
    • 1. A Way To Join Thursday, October 31, 13
    • Here’s an easy way to build your list... Thursday, October 31, 13
    • ... and here’s another one. Thursday, October 31, 13
    • DON’T do this. Thursday, October 31, 13
    • 2. A Reason to Join Thursday, October 31, 13
    • Appeal to passion Thursday, October 31, 13
    • Entertain people Thursday, October 31, 13
    • Teach them something Thursday, October 31, 13
    • Appeal to their self-interest Thursday, October 31, 13
    • Help them connect w/others Thursday, October 31, 13
    • Set proper expectations Thursday, October 31, 13
    • Show them how they benefit Thursday, October 31, 13
    • Offer Something Exclusive Thursday, October 31, 13
    • Remove Anxiety Thursday, October 31, 13
    • How to Make Subscribers Stick To You Thursday, October 31, 13
    • Roll out the welcome mat Thursday, October 31, 13
    • aweber.com Thursday, October 31, 13
    • Teach people aweber.com Thursday, October 31, 13
    • aweber.com Thursday, October 31, 13
    • Ask for feedback/questions aweber.com Thursday, October 31, 13
    • Thursday, October 31, 13
    • aweber.com Thursday, October 31, 13
    • Thursday, October 31, 13
    • Thursday, October 31, 13
    • And yes, send promotions too Thursday, October 31, 13
    • Thanks! Let’s connect: bit.ly/dtownoct13 justinp@aweber.com @justinpremick Thursday, October 31, 13