How to Create Killer Emails that Make Readers Love You
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How to Create Killer Emails that Make Readers Love You

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OK, so you're building your email list. Now what? How do you turn a group of people you've never met into a loyal following that will buy your products and spread your message? View this presentation ...

OK, so you're building your email list. Now what? How do you turn a group of people you've never met into a loyal following that will buy your products and spread your message? View this presentation to learn how to build powerful, profitable relationships with your subscribers from Day 1.

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How to Create Killer Emails that Make Readers Love You How to Create Killer Emails that Make Readers Love You Presentation Transcript

  • How to Create Killer Emails that Make Readers Love You Justin Premick justinp@aweber.com @justinpremick aweber.com
  • Why do we want ourreaders to love us? aweber.com
  • They keep reading aweber.com
  • They link to us aweber.com
  • They bring us new readers aweber.com
  • They bear with us when we try something new aweber.com
  • They buy (more) from us aweber.com
  • Why do people sign up for - and then read - emails? aweber.com
  • 1. They’re passionate about your topic aweber.com
  • 2. They want to beentertained aweber.com
  • 3. They want to learn aweber.com
  • 4. They want to connect aweber.com
  • 5. They havesomething to gain aweber.com
  • If your emails don’t address these desires, people probably won’t love them aweber.com
  • Good email doesn’thappen in a vacuum aweber.com
  • It creates a positiveexperience in all places aweber.com
  • Some of these places: •Signup forms•Welcome emails •On your website after clicking•When readers reply to your emails aweber.com
  • Set proper expectations aweber.com
  • Focus on how thereader benefits aweber.com
  • Make new readers feel welcome aweber.com
  • Welcome emails are the glue that bonds readers to you aweber.com
  • aweber.com
  • aweber.com
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  • Welcome Emails Can... •Thank people for subscribing •Set expectations •Send people back to your site•Answer common questions•Show off reader commentsand testimonials aweber.com
  • What about future emails?A few things they can do... aweber.com
  • Remember this? aweber.com
  • Email can teach... aweber.com
  • ...encourage people to share your emails with others... aweber.com
  • aweber.com
  • ... and create strongrelationships & loyal fans. aweber.com
  • “People do not follow blogs;they follow other people.” - WritingHappiness.com aweber.com
  • Nobody wants more information... aweber.com
  • They want entertainment... aweber.com
  • ... they want to learn... aweber.com
  • ... and they want connection. aweber.com
  • OK, Question time! justinp@aweber.com about.me/justinpremick aweber.com