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Email Marketing to Drive Traffic and Sales
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Email Marketing to Drive Traffic and Sales

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Want to build a community of fans who will return to your blog, read your content, share it with friends, and buy products from you? …

Want to build a community of fans who will return to your blog, read your content, share it with friends, and buy products from you?

This presentation from Type-A Philly will teach you:

* Why an email newsletter is worth your time - even if you're already getting RSS subscribers.
* Key strategies for growing your blog's email list quickly and reliably.
* How to get the right content to the right readers.
* Simple but overlooked ways to get more mileage out of your existing content.
* 3 things to split test to give you the best-performing email campaigns.
* How to make subscribers love you.

For more email marketing advice...

* Subscribe to the AWeber blog here: http://bit.ly/11uBebE
* Follow me on Twitter @justinpremick

Learn more about AWeber - trusted by 120,000+ bloggers and small businesses for reliable email newsletter services - at http://aweber.com

Published in: Business, Technology

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  • 1. aweber.comHow to Use Email Marketing toDrive Traffic and SalesJustin Premick@justinpremick#TypeAEmail
  • 2. aweber.comAbout me:•Director of Education Marketing, AWeber•I help businesses create better emailmarketing campaigns
  • 3. aweber.comIn less than an hour,you’ll know how to...
  • 4. aweber.comGrow your email list fastand reliably
  • 5. aweber.comDiscover what contentyour subscribers want
  • 6. aweber.comGet the right contentto the right people
  • 7. aweber.comGet more mileage outof your content
  • 8. aweber.comMeasure and test yourcampaign to improve results
  • 9. aweber.comPlus: live Q&A
  • 10. aweber.comWhy do Email?Isn’t RSS enough?
  • 11. aweber.com11%
  • 12. aweber.com92%
  • 13. aweber.comGoing RSS-only costs up to95% of your potential readers
  • 14. aweber.comEmail gets people back to yourwebsite
  • 15. aweber.comIsn’t it a marketing cure-all?What about social media?
  • 16. aweber.com
  • 17. aweber.com
  • 18. aweber.comYour email list is YOURS
  • 19. aweber.comKey list-building strategiesthat you need to master
  • 20. aweber.comTo join your list, peopleneed 2 simple things...
  • 21. aweber.com1. A way to join
  • 22. aweber.com2. A reason to join
  • 23. aweber.comWhy do people subscribe?
  • 24. aweber.com1. They’re passionate aboutyour topic
  • 25. aweber.com
  • 26. aweber.com2. They want to beentertained
  • 27. aweber.com3. They want to learn
  • 28. aweber.com
  • 29. aweber.com4. They want to connect
  • 30. aweber.com
  • 31. aweber.com5. They havesomething to gain
  • 32. aweber.com
  • 33. aweber.comPeople want to know whothey’re reading
  • 34. aweber.com
  • 35. aweber.com
  • 36. aweber.comEach person’s path toyour site is unique
  • 37. aweber.comDon’t make people look for yoursignup form
  • 38. aweber.comEnd-of-Post forms:
  • 39. aweber.comSubscribe while commenting
  • 40. aweber.comWe made fun of social...
  • 41. aweber.com... but it gets a lot of traffic...
  • 42. aweber.com... and it’s still useful
  • 43. aweber.comLink to subscribe page fromyour Twitter profile
  • 44. aweber.comTest “greeter” forms...
  • 45. aweber.com... they really do work.
  • 46. aweber.com(Subtler options available)
  • 47. aweber.comHow to get themost out ofyour content
  • 48. aweber.comAsk readers for moreinfo at signup...
  • 49. aweber.com... just don’t go overboard.
  • 50. aweber.comWhich content is getting opensand clicks?
  • 51. aweber.com
  • 52. aweber.com“Here’s something else you mighlike...”
  • 53. aweber.comSame info, new subjectOr, send something else
  • 54. aweber.comTarget people visiting specificpages
  • 55. aweber.comWhy did these people stopreading? Let’s ask...
  • 56. aweber.com... heck, let’s ask everyone whatthey want
  • 57. aweber.com3 easy tests that helpyou create better emails
  • 58. aweber.com•Personalization (name, date)•LengthSubject lines:•Ask questions•Clear vs. clever•Classic copywriting structures
  • 59. aweber.comFrequency
  • 60. aweber.comSize (length and # articles)
  • 61. aweber.comHow to automatically createloyal fans who love you
  • 62. aweber.comWelcome emails: the glue thatbonds readers to you
  • 63. aweber.com•Set expectations•Thank people for subscribingWelcome Emails Can...•Send people back to your site•Answer FAQs•Show off comments & testimonials
  • 64. aweber.com
  • 65. aweber.com
  • 66. aweber.comMore emails to add to yourautomatic “welcome stream”
  • 67. aweber.comEmails that teach...
  • 68. aweber.comThe best “old” content fromyour past posts
  • 69. aweber.com
  • 70. aweber.com... encourage sharing...
  • 71. aweber.com
  • 72. aweber.com... and emails that offer help
  • 73. aweber.com
  • 74. aweber.comAbove all, remember...
  • 75. aweber.com“People do not follow blogs;they follow other people.”- WritingHappiness.com
  • 76. aweber.comOK, Question time!justinp@aweber.comabout.me/justinpremick