Email List-Building 101: How to Reel in New Readers with a Few Simple Steps

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Continuously and efficiently building your email list is one of the pillars of a profitable and sustainable email marketing program. …

Continuously and efficiently building your email list is one of the pillars of a profitable and sustainable email marketing program.

But how do successful blogs and publishing sites build their lists?

In this short presentation, you'll learn:

* The 2 key things that effective email signup forms do.

* 3 places where successful list-builders put their signup forms.

For more email marketing advice, subscribe to my Slideshare channel and to the AWeber blog (aweber.com/blog).

This presentation was originally given to members of the Professional Outdoor Media Association on 1/24/2013.

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Transcript

  • 1. Email List-Building 101How to Reel In New Readers with a Few Simple Steps Justin Premick justinp@aweber.com aweber.com
  • 2. About Me:•Dir. of EducationMarketing, AWeber•I help businesses& bloggers create betteremail campaigns aweber.com
  • 3. aweber.com
  • 4. Today, You’ll Learn:•2 things your signup forms MUST do ifyou want people to join your list•3 places where all blogs should askpeople to join your email listQ&A at the end - ask questions!This is being recorded aweber.com
  • 5. Why build your email list? aweber.com
  • 6. 92% aweber.com
  • 7. aweber.com
  • 8. aweber.com
  • 9. If you want to reach people, use what they know and use. aweber.com
  • 10. aweber.com
  • 11. Most Visitors Don’t Return... unless you have a way to remind and encourage them to do so aweber.com
  • 12. Let’s talk about Blogs* * ... and publishers’ sites aweber.com
  • 13. Most Blogs Look Like This: •Header: title, picture •Navigational tabs: about, contact, topics •Main column: posts •Sidebar: ads, links, search bar, related posts aweber.com
  • 14. Most Blogs are TERRIBLE at Building Email Lists! aweber.com
  • 15. Too Many Blogs Focus on the Wrong Things •RSS, Twitter, Facebook, Google+, Pinterest... but no email signup form •If they do have email, it’s hidden... •... or it’s boring. aweber.com
  • 16. To Get People to Opt In, Your Forms Must... •Make a COMPELLING offer •Put your subscriber at ease Most forms FAIL to do this aweber.com
  • 17. aweber.com
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  • 22. Action Items:•Create or edit your signup forms•Make a COMPELLING offer (no“updates”)•Address spam & privacy fears aweber.com
  • 23. 3 Places Your Blog Must Build Your Email List aweber.com
  • 24. #1: Sidebar•Appears on every page of your blog•Easy to add (WordPress widgets)•Higher = more visible = more signups•Remember: KISS and WIIFM aweber.com
  • 25. aweber.com
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  • 27. #2: End of Posts“Like what you just read? There’s morewhere that came from...” aweber.com
  • 28. aweber.com
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  • 30. #3: Sign Up While Commenting Commenters are more engaged than non- commenters. Make it easy for them to join your list and come back later. aweber.com
  • 31. aweber.com
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  • 33. Action Items:•Add a form to your sidebar•Add a form to the end of your posts•Identify other pages with no signup form-- then add one! aweber.com
  • 34. List-Building is All About Giving People 2 Things... •A chance to subscribe •A reason to do so aweber.com
  • 35. One More Thing, Then Q&A... aweber.com
  • 36. Want More Email Help? aweber.com
  • 37. Thank You! Get the Slides:slideshare.net/aweberincQuestions? Find Me Here: justinp@aweber.com about.me/justinpremick aweber.com
  • 38. SAMPLE HEADLINE Sample Headline Sample Headline Sample Headline Sample Headline aweber.com