Social Network                           StorytellingSunday, February 12, 12
Justin                                                                Oliphant                                            ...
Personal ProjectsSunday, February 12, 12
Worked at ImageMovers Digital                                                          2007-2010Sunday, February 12, 12
How far can social media networking                          take me and can I use it to tell a story?Sunday, February 12,...
Sunday, February 12, 12
How far can my social                            network take me?         Guidelines:                    •     Travel from...
Typical interaction                            Current city status changesSunday, February 12, 12
Typical interactionSunday, February 12, 12
So how far can my social                    network take me?Sunday, February 12, 12
6 months,   over 50 cities                          Feb 2010 - Aug 2010Sunday, February 12, 12
Met over 80 hosts and personal guides.Sunday, February 12, 12
Can social networking                          tell a story?Sunday, February 12, 12
Storytelling ToolsSunday, February 12, 12
•Each tool had pros and cons and      were good at telling different      aspects of the story.      •The audience would fi...
So can social                 networking tell a story?Sunday, February 12, 12
Success with Friend                            of a Friend Project                  •       Social networks connect users ...
San Francisco became my home base                  and I immediately began work on taking the                     lessons ...
Zoetic LabsSunday, February 12, 12
Zoetic Structure             • Take lessons learned from               FoaF.             • Theme based storytelling.      ...
Basic                                            Storyline                    •     Modern day, 2012                    • ...
Zoetic Guideline 1:                               FoaF Lessons                    •     Use social networks to            ...
Tools for the                           Characters                                      • Facebook                        ...
Zoetic Guideline 2:                          What’s the theme?Sunday, February 12, 12
Theme Based Storytelling                          “Discovering the Best of Human Life”Sunday, February 12, 12
Zoetic Guideline 3:                           First hand magic                          Give people outside the story     ...
“Help me Obi-wan Kenobi”Sunday, February 12, 12
Thadeus                                                            Shewsbury, MA                                 Los Angel...
Hubert                                              Carson City, NV             SF                                        ...
Nova     SF                                                     Charlotte, NC                                             ...
Zoetic Guideline 4:                      Engaging the AudienceSunday, February 12, 12
Design a little traveler robotSunday, February 12, 12
#Zoetic             “Discovering the            Best of Human Life”       Twitter.com/ZoeticLabsSunday, February 12, 12
Zoetic Guideline 5:           Releasing story and touch                points over timeSunday, February 12, 12
Time                                It’s an advantage                  • Develop a strong foundation                  • Ge...
Next few months                                 for Zoetic Labs                   •      Henry’s Story Progresses         ...
Complexity is a                          Beautiful thingSunday, February 12, 12
Special Thanks                                    •   Paul Garber                                    •   Fon Davis        ...
Transmedia SF                            Hope to see collaboration                          education and development of  ...
ZoeticLabs.com    @ZoeticLabs                   facebook.com/ZoeticLabsSunday, February 12, 12
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Zoetic keynote: Transmedia SF

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A look into the concepts and ideas of Social Network storytelling using the case study of Friend of a Friend Project and the development of Zoetic Labs. This presentation was given on January 30th for the Transmedia SF group's Meet the Makers night.

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Transcript of "Zoetic keynote: Transmedia SF"

  1. 1. Social Network StorytellingSunday, February 12, 12
  2. 2. Justin Oliphant Filmmaker Photographer Editor Storyteller enjoy watching roller derby and baseball * obligatory shot of me “directing”Sunday, February 12, 12
  3. 3. Personal ProjectsSunday, February 12, 12
  4. 4. Worked at ImageMovers Digital 2007-2010Sunday, February 12, 12
  5. 5. How far can social media networking take me and can I use it to tell a story?Sunday, February 12, 12
  6. 6. Sunday, February 12, 12
  7. 7. How far can my social network take me? Guidelines: • Travel from place to place based on friends and friends of friends suggestions • Places I would go in a city were based on suggestions by friends • Things I ate and experienced were based on what was my hosts favorites were • Say “yes”Sunday, February 12, 12
  8. 8. Typical interaction Current city status changesSunday, February 12, 12
  9. 9. Typical interactionSunday, February 12, 12
  10. 10. So how far can my social network take me?Sunday, February 12, 12
  11. 11. 6 months, over 50 cities Feb 2010 - Aug 2010Sunday, February 12, 12
  12. 12. Met over 80 hosts and personal guides.Sunday, February 12, 12
  13. 13. Can social networking tell a story?Sunday, February 12, 12
  14. 14. Storytelling ToolsSunday, February 12, 12
  15. 15. •Each tool had pros and cons and were good at telling different aspects of the story. •The audience would fill the missing parts not updated.Sunday, February 12, 12
  16. 16. So can social networking tell a story?Sunday, February 12, 12
  17. 17. Success with Friend of a Friend Project • Social networks connect users to the story and characters closely. • Finding the right tools can help tell the story. • Marketing tool was your storytelling tool. • Characters can be tied to real people and places. • Ended due to FoaF Project more of a documentary, but I wanted to create a fictional worlds.Sunday, February 12, 12
  18. 18. San Francisco became my home base and I immediately began work on taking the lessons learned into my next project.Sunday, February 12, 12
  19. 19. Zoetic LabsSunday, February 12, 12
  20. 20. Zoetic Structure • Take lessons learned from FoaF. • Theme based storytelling. • Let the audience experience the magic first hand. • Engage the potential audience more thoroughly than traditional/passive media • Create story and touch points to be released over time.Sunday, February 12, 12
  21. 21. Basic Storyline • Modern day, 2012 • Prof. Henry Lightman asked to figure out if the world is going to end and if so how. • He and his wife create 3 little robot travelers to document the best things in life (just in case the world does end) • Henry is also dealing with his wife being terminally illSunday, February 12, 12
  22. 22. Zoetic Guideline 1: FoaF Lessons • Use social networks to connect users to the story and characters closely. • Utilize specific tools available for the right story points. • Use the storytelling platform to market the project. • Tie characters to real people and places. • Create a rich fictional world.Sunday, February 12, 12
  23. 23. Tools for the Characters • Facebook • Google+ • Twitter • Tumblr • YoutubeSunday, February 12, 12
  24. 24. Zoetic Guideline 2: What’s the theme?Sunday, February 12, 12
  25. 25. Theme Based Storytelling “Discovering the Best of Human Life”Sunday, February 12, 12
  26. 26. Zoetic Guideline 3: First hand magic Give people outside the story the choice to be the heroSunday, February 12, 12
  27. 27. “Help me Obi-wan Kenobi”Sunday, February 12, 12
  28. 28. Thadeus Shewsbury, MA Los Angeles, CA New York, NY SF facebook.com/ThadeusBotmanSunday, February 12, 12
  29. 29. Hubert Carson City, NV SF Vancouver, BC Sausalito, CA facebook.com/HubertBotmanSunday, February 12, 12
  30. 30. Nova SF Charlotte, NC Austin, TX San Francisco, CA Boston, MA facebook.com/NovaBotmanSunday, February 12, 12
  31. 31. Zoetic Guideline 4: Engaging the AudienceSunday, February 12, 12
  32. 32. Design a little traveler robotSunday, February 12, 12
  33. 33. #Zoetic “Discovering the Best of Human Life” Twitter.com/ZoeticLabsSunday, February 12, 12
  34. 34. Zoetic Guideline 5: Releasing story and touch points over timeSunday, February 12, 12
  35. 35. Time It’s an advantage • Develop a strong foundation • Get the story going • Build on top of the foundation over time by adding more features that enhance the theme • Grow the community • Story and features are released over the course of 1 yearSunday, February 12, 12
  36. 36. Next few months for Zoetic Labs • Henry’s Story Progresses • Printable Robots • Creating Camera App • Reveal of Emily’s story • Youtube Channel • Quarterly Ebook - Curation • Continued travels • A few surprises...Sunday, February 12, 12
  37. 37. Complexity is a Beautiful thingSunday, February 12, 12
  38. 38. Special Thanks • Paul Garber • Fon Davis • Allison Murphy • Fonco Creative • Maya Zuckerman • All the hostsSunday, February 12, 12
  39. 39. Transmedia SF Hope to see collaboration education and development of new stories in the Bay Area. JustinAOliphant@gmail.comSunday, February 12, 12
  40. 40. ZoeticLabs.com @ZoeticLabs facebook.com/ZoeticLabsSunday, February 12, 12
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