Your SlideShare is downloading. ×
0
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Top 5 Learnings from Running a Mobile App "Startup"
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Top 5 Learnings from Running a Mobile App "Startup"

544

Published on

Justin joined Storycode (then FreeRange 360) in January of 2012 as the Chief Creative Officer along with James McDermott as the CEO. Within the past 8 months, Justin and James changed the business …

Justin joined Storycode (then FreeRange 360) in January of 2012 as the Chief Creative Officer along with James McDermott as the CEO. Within the past 8 months, Justin and James changed the business model, acquired a local agency, renamed and rebranded the company, reshaped the product offering, and essentially relaunched as a startup. It has been a busy 8 months. Justin reveals the learnings behind these changes and talks about what has worked, what hasn't, and the future of the mobile app industry.

The presentation was presented at the Mobile Portland event on Sept 24, 2012.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
544
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript

    • 1. @justinogarrity
    • 2. Storycode
    • 3. “As much fun as spectacle is, no one isimpressed anymore. No one flinches. Itis easy to get caught up in spectacle, butstory is timeless. Story is everything.” JJ Abrams
    • 4. Storycode deepens the relationship between brands and their audience through powerfulmobile experiences with an emphasis on great storytelling.
    • 5. FreeRange 360 + Storycode Inc = Storycode
    • 6. Portland London New York LA
    • 7. 230 Apps 3 Platforms 1 Million App Opens a Day324 Million Stories Read a Month 1.25 Million Users a Month
    • 8. StoryRank Technology Curation Engine Content Aggregate Intelligence Curated • App Organization Organize • Category Order • Stream Sequence Optimize Dynamic • Trending from website (Analytics)on • Socially active Facebook / Twitter • Behavior from all mobile users Personal • User preferences (Behavior) • User patterns • Keyword Searches
    • 9. Agency
    • 10. bitly.com/mickandkeith
    • 11. 1. Get Small
    • 12. Team RolesProject Graphic Advertisin App Store AnalyticsManager Designer g Coord. Coord. Coord. Android BlackBerry Technical BackendiOS Dev. Dev. Dev. Services Dev.Account QA / Provision Dev CustomerManager Tester Manager Manager Support
    • 13. Actual Challenges with Large Team
    • 14. Actual Challenges with Large Team1.App store coordinator cannot submit app without screenshots from graphic designer
    • 15. Actual Challenges with Large Team1.App store coordinator cannot submit app without screenshots from graphic designer2.QA tester needs to have a ticket to test the latest fix
    • 16. Actual Challenges with Large Team1.App store coordinator cannot submit app without screenshots from graphic designer2.QA tester needs to have a ticket to test the latest fix3.Technical Services engineer pulls app from store because analytics is not included
    • 17. Characteristics of Large Team
    • 18. Characteristics of Large Team1.Process
    • 19. Characteristics of Large Team1.Process2.Documentation
    • 20. Characteristics of Large Team1.Process2.Documentation3.Ticketing and Email
    • 21. Characteristics of Large Team1.Process2.Documentation3.Ticketing and Email4.Meetings. Lots of meetings.
    • 22. Characteristics of Large Team1.Process2.Documentation3.Ticketing and Email4.Meetings. Lots of meetings.5.Vacation/personal time is always a problem
    • 23. Characteristics of Large Team1.Process2.Documentation3.Ticketing and Email4.Meetings. Lots of meetings.5.Vacation/personal time is always a problem6.Limited ability to contribute
    • 24. Team Roles for a Single AppProject Graphic Advertisin App Store AnalyticsManager Designer g Coord. Coord. Coord. Android BlackBerry Technical Backend iOS Dev. Dev. Dev. Services Dev.Account QA / Provision Dev CustomerManager Tester Manager Manager Support
    • 25. Revised Team Roles PM/AM/ Designer Android/ Technical Backend iOS Dev. BB Dev. Services Dev. QA / Tester
    • 26. Characteristics of Small Team
    • 27. Characteristics of Small Team1.Process Finished App
    • 28. Characteristics of Small Team1.Process Finished App2.Documentation Prototypes
    • 29. Characteristics of Small Team1.Process Finished App2.Documentation Prototypes3.Ticketing & Email Chat
    • 30. Characteristics of Small Team1.Process Finished App2.Documentation Prototypes3.Ticketing & Email Chat4.Meetings. Lots of meetings. Collaborative work
    • 31. Characteristics of Small Team1.Process Finished App2.Documentation Prototypes3.Ticketing & Email Chat4.Meetings. Lots of meetings. Collaborative work5.Vacation/personal time Redundant Skills
    • 32. Characteristics of Small Team1.Process Finished App2.Documentation Prototypes3.Ticketing & Email Chat4.Meetings. Lots of meetings. Collaborative work5.Vacation/personal time Redundant Skills6.Limited ability to contribute Constant
    • 33. 2. Increased Efficiency does not equal Customer Experience
    • 34. It Are Is doesn’t you this a XID8374 work using new What Oh, Let me does it No that is check say? new Here Says Try What’sis a test it won’t No this new the build install testMon Tues Wed Thurs FriDeadline
    • 35. Here Hereis a test is a test build build Itdoesn’t work (aftercall) try it now Itworks.Thur Fri Sat Sun Mon Deadline
    • 36. Sample App
    • 37. Sample App1.All Platforms (iOS, Android, BlackBerry)
    • 38. Sample App1.All Platforms (iOS, Android, BlackBerry)2.Push Notifications? (Urban Airship)
    • 39. Sample App1.All Platforms (iOS, Android, BlackBerry)2.Push Notifications? (Urban Airship)3.Provisioning for iOS
    • 40. Sample App1.All Platforms (iOS, Android, BlackBerry)2.Push Notifications? (Urban Airship)3.Provisioning for iOS4.Analytics Package
    • 41. Sample App1.All Platforms (iOS, Android, BlackBerry)2.Push Notifications? (Urban Airship)3.Provisioning for iOS4.Analytics Package5.Ad Network
    • 42. 13 Original Graphics211 Optimized Graphics
    • 43. 3. Romney vs Obamais a more moderate debate than HTML5 vs Native
    • 44. NativeNative HTMLNative
    • 45. Time spent with mobile apps vs mobile web among US Android and iOS users, March 2011 - March 2012 Apps Web billions of minutes per month 101 88 83 79 70 72 71 72 59 54 54 43 42 24 25 27 25 26 21 23 23 20 21 23 16 17Mar 2011 May Jul Sep Nov Jan 2012 Mar Source: Nielsen as cited by AllThingsD, May 16, 2012
    • 46. fresh start up open article refresh tab change rotation HTML5 13.9 1.6 4.4 5 2.8Native IOS 4.5 1 0.5 0.5 0.8USA Today 5.5 1 2.8 1.5 0.8 LinkedIn 4.8 1 2.1 3 0.8
    • 47. fresh start up open article refresh tab change rotation HTML5 13.9 1.6 4.4 5 2.8 Native IOS 4.5 1 0.5 0.5 0.8USA Today 5.5 1 2.8 1.5 0.8 LinkedIn 4.8 1 2.1 3 0.8Hybrid Beta 4.0 0.5 1 0.5 0.7
    • 48. 4. Don’t Underestimate thePower of the Apple App Store
    • 49. Previous Business Model
    • 50. Previous Business Model1.Free or next to free app
    • 51. Previous Business Model1.Free or next to free app2.Simple design, easy for customer to update
    • 52. Previous Business Model1.Free or next to free app2.Simple design, easy for customer to update3.Enable Our Ad Server Account
    • 53. Previous Business Model1.Free or next to free app2.Simple design, easy for customer to update3.Enable Our Ad Server Account4.Optimize ad networks
    • 54. Previous Business Model1.Free or next to free app2.Simple design, easy for customer to update3.Enable Our Ad Server Account4.Optimize ad networks5.Ad revenue share
    • 55. Previous Business Model1.Free or next to free app2.Simple design, easy for customer to update3.Enable Our Ad Server Account4.Optimize ad networks5.Ad revenue share6.As adoption grows ad revenue grows
    • 56. Previous Business Model1.Free or next to free app2.Simple design, easy for customer to update3.Enable Our Ad Server Account4.Optimize ad networks5.Ad revenue share6.As adoption grows ad revenue grows7.Our incentive is ad revenue
    • 57. New Business Model
    • 58. New Business Model1.Charge full price for app
    • 59. New Business Model1.Charge full price for app2.On brand design - more sophisticated
    • 60. New Business Model1.Charge full price for app2.On brand design - more sophisticated3.Enable Their Ad Server Account
    • 61. New Business Model1.Charge full price for app2.On brand design - more sophisticated3.Enable Their Ad Server Account4.Encourage and help set-up campaigns
    • 62. New Business Model1.Charge full price for app2.On brand design - more sophisticated3.Enable Their Ad Server Account4.Encourage and help set-up campaigns5.Fee for services based on users
    • 63. New Business Model1.Charge full price for app2.On brand design - more sophisticated3.Enable Their Ad Server Account4.Encourage and help set-up campaigns5.Fee for services based on users6.Client receives 100% ad revenue
    • 64. New Business Model1.Charge full price for app2.On brand design - more sophisticated3.Enable Their Ad Server Account4.Encourage and help set-up campaigns5.Fee for services based on users6.Client receives 100% ad revenue7.Our incentive is app adoption and
    • 65. 5. Without an Interface, There is no Platform
    • 66. Publishing Platform Architecture Mobile App Web Service Native App Package Content Optimized 3rd Party Configuration Content Services Build Management API Brand Style Assets Sheet Feeds Webpages Media App Framework Content ©2011 FreeRange360, All Rights Reserved
    • 67. Actual Requests
    • 68. Actual Requests1.Can we add a texture to the header?
    • 69. Actual Requests1.Can we add a texture to the header?2.Can we make the app universal iPhone/iPad?
    • 70. Actual Requests1.Can we add a texture to the header?2.Can we make the app universal iPhone/iPad?3.Can we move our app to Newsstand?
    • 71. Actual Requests1.Can we add a texture to the header?2.Can we make the app universal iPhone/iPad?3.Can we move our app to Newsstand?4.Can we change the layout to be more like Flipboard?
    • 72. Actual Requests1.Can we add a texture to the header?2.Can we make the app universal iPhone/iPad?3.Can we move our app to Newsstand?4.Can we change the layout to be more like Flipboard?5.Can we set up push messages?
    • 73. Actual Requests1.Can we add a texture to the header?2.Can we make the app universal iPhone/iPad?3.Can we move our app to Newsstand?4.Can we change the layout to be more like Flipboard?5.Can we set up push messages?6.Can we use Google DFP for our ad server?
    • 74. Actual Response1.It’s on our roadmap.
    • 75. Template Design &Design & FeaturesFeaturesContent ContentPlatform Platform
    • 76. StoryRank Technology Storycode IP Content Aggregate Intelligence Curated • App Organization Organize • Category Order • Stream Sequence Optimize Dynamic • Trending from website (Analytics)on • Socially active Facebook / Twitter • Behavior from all mobile users Personal • User preferences (Behavior) • User patterns • Keyword Searches
    • 77. What story does your app tell?

    ×