TU Practical SEO Class
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    TU Practical SEO Class TU Practical SEO Class Presentation Transcript

    • Practical SEOFor the Real Estate Professional
    • Keyword Research
      WHY?
      Understand your customers want
      Discover monthly search volume for various phrases
      Determine priority phrases to use in your website
    • Keyword Research
      HOW?
      Google Adwords Keyword Tool
      Save to Spreadsheet
      Organize based on:
      Search Volume
      Relevance
      Priority
    • Keyword Research
      TIPS:
      Start broad & work your way down…
      • Denver Real Estate (Level 1) *580k population
      • Highlands Ranch Real Estate (Level 2) *70k population
      • Lone Tree Real Estate ( Level 2,3) *17k population
      • Denver Tech Center, Park Meadows (Level 3) *Population not measured
    • Keyword Research
      TIPS:
      Keyword Modifiers
      Realtor Homes MLS House Luxury Single Family Property Land For Sale value market search price
      Real Estate
      Homes For Sale
    • Keyword Research
      THEN WHAT?
      Assign your new keyword phrases to pages of your website
      • Level 1 (Home Page) *1 Page
      • Level 2 (Sub Pages) * 5-20 Pages
      • Level 3 (Niche Pages) * 50+ Pages
    • Level 1 Pages
      Home Page
      (Level 1)
      Level 1 Keyword Examples
      *(Denver) Real Estate
      *(Denver) Homes For Sale
      Start by targeting 2-3 phrases
      The Home Page is the most powerful page on your domain
      Competitive phrases should be targeted
    • Level 2 Pages
      Sub Page
      (Level 2)
      Sub Page
      (Level 2)
      Sub Page
      (Level 2)
      Level 2 Keyword Examples:
      Page About Condos
      Examples:
      • Denver Condos
      • Condos For Sale in Denver
      • Denver Condo Listings
      TIP: This page should be about your primary specialty
      Page About Sub-Market
      Examples:
      • Englewood Real Estate
      • Englewood Homes For Sale
      TIP: Similar to the Home page but in a less competitive market
      Page About Secondary Specialty
      Examples:
      • Denver Luxury Homes
      • Denver Single Family Homes
      TIP: Make sure your keyword research backs this up. If there aren’t enough searches for your 2nd specialty, try something else.
    • Level 3 Pages
      Sub Page
      (Level 2)
      Sub Page
      (Level 2)
      Sub Page
      (Level 2)
      Niche Page
      (Level 3)
      Niche Page
      (Level 3)
      Niche Page
      (Level 3)
      Niche Page
      (Level 3)
      Niche Page
      (Level 3)
      All pages should be within 2-3 clicks of the home page
      Blog Posts make great niche pages
      Start by targeting 50 niche phrases
    • Using the keywords in your pages…
    • Analyzing Website Authority
      Search engines rank web pages based on authority & Relevance
      How do search engines measure authority?
      Incoming Links!
    • Analyzing Authority
      Domain Authority
      Total Number of Links to all pages
      On the domain
      Number of Linking Domains
      Quality of Links
      Domain Age
    • Analyzing Authority
      Domain Authority
      Web Page Authority
      Total Number of Links to all pages
      On the domain
      Total Number of Links to page
      Number of Linking Domains
      Number of Linking Domains
      Quality of Links
      Quality of Links
      Domain Age
      Authority of Overall Domain
      Diversity of links spread across the
      Domain. Not just to the home page
    • Analyzing Authority
      Measuring Links
      Yahoo Site Explorer or Open Site Explorer
      The Canonicalization problem (http:// vs. www.)
      Filter out links from your own domain name
      Search for links to a page vs. links to the entire domain
      Yahoo general places higher authority sites near the top of the results
      Open Site Explorer will tell you the general authority of the linking domain
    • Competitive Analysis
      • Examine the keyword phrases for Level 2 & 3 keywords
      • Identify key competitors
      • Highlight gaps in your competitors armor
      • What phrases have low competition?
      • Is there a niche you can exploit?
    • Competitive Analysis
      Helpful Tools:
    • Competitive Analysis
      Links to this page
      Links to this domain
    • Thank You!